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GROUP E HOW CULTURE HOW CULTURE AFFECTS STRUCTURE AFFECTS STRUCTURE A CASE STUDY OF A CASE STUDY OF HENKEL DONGSUNG HENKEL DONGSUNG VIETNAM VIETNAM Huy Thai Nhat Thuy Dao Thi Thanh Mai Huynh Vu Thanh Mi Pham Nhat Tra Quynh Le Thi Nhat

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Page 1: HENKEL THUY

GROUP E

HOW CULTURE HOW CULTURE AFFECTS AFFECTS

STRUCTURESTRUCTUREA CASE STUDY OF A CASE STUDY OF

HENKEL DONGSUNG HENKEL DONGSUNG VIETNAMVIETNAM

HOW CULTURE HOW CULTURE AFFECTS AFFECTS

STRUCTURESTRUCTUREA CASE STUDY OF A CASE STUDY OF

HENKEL DONGSUNG HENKEL DONGSUNG VIETNAMVIETNAM

Huy Thai NhatThuy Dao Thi ThanhMai Huynh Vu ThanhMi Pham Nhat TraQuynh Le Thi Nhat

Page 2: HENKEL THUY

Contents

INTRODUCTION

HENKEL IN VIETNAM

ANALYSIS AND SOLUTION

CONCLUSION

CULTURE vs

STRUCTURETHE HENKEL VIETNAM’S FLAWTHE HENKEL VIETNAM’S FLAW

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Introduction

EAST VS WEST

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HENKEL GROUP

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HENKEL IN VIETNAM

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FACTORS AFFECT ORGANIZATION

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ICI’S ORGANIZATION CHART

SPECIALTY CHEMICALS

DECORATIVE PAINTS

EUROPE

UK

US

EUROPE

UK

US

PACIFIC

CHINA

LATIN AMERICA

PACIFIC

CHINA

LATIN AMERICA

PERFORMANCE COATINGS

CAR REFINISHES

CAR REFINISHES

INDUSTRIAL COATINGS

INDUSTRIAL COATINGS

FUNTIONAL CHEMICAL

FUNTIONAL CHEMICAL

SURFACE CHEMISTRYSURFACE

CHEMISTRY

BOARD OF MANAGEMENT

SUPERVISORY BOARD

CORPORATE STAFF DEP.

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HENKEL’S ORGANIZATION CHART

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STRAIGHT-LINE CHART

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Why this chart is not working in Vietnam?

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THE HENKEL VIETNAM’S FLAWS

Human difficulties

Vietnamese team seems very close to each other in one group but not connect with others groups.

Nobody wants to take responsibly when company has trouble.

Beside benefits, cultural diversity also brings costs and concerns.

The role of the manager who directly supporting their staff to meet the company goal is missing.

Responsibility

Managing difficulties

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A good start is half of

success

Mutually destructive assurance

Headless Chicken

Little

We look at Henkel Dongsung Vietnam side-by-side with a Vietnamese company, CNC APTECH

ANALYSIS AND SOLUTIONS

Page 13: HENKEL THUY

Hasty merge

Differences in culture

The problem could be attribute to:

The company should give some orientation training to ICI employees

A good start is half of success

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Restructuring: Product Division

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Headless Chicken Little

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Headless Chicken Little

Leadership problem. Possible to manage/not lead remotely.Leadership’s even more important in

Vietnam Collectivism.

Appoint country top executive.Shared leadership.

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Conclusion

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References Slocum/ Hellrielgel, Principles of Organizational Behavior, Twelfth Edition, South- Western

CENGAGE Learning Richard L. Draft, Organization Theory and Design, Tenth Edition, South- Western CENGAGE

Learning European Cosmetic Markets, March 1, 2001

http://business.highbeam.com/4143/article-1G1-71840089/schwarzkopf-henkel-combining-resources

Henkel AG & Co. KGaA http://www.henkel.com/SID-F6A7E11D-5719AD06/about-henkel-11779.htm

Vineet Nayar , “It's Time to Invert the Management Pyramid” October 8, 2008 post on HRB blog, http://blogs.hbr.org/hbr/nayar/2008/10/its-time-to-invert-the-managem.html

Fast Market Research, “Henkel AG & Co. KGaA - SWOT Analysis”, August 02, 2010, http://www.pr-inside.com/new-market-research-report-henkel-ag-r2035806.htm

Henkel Group background http://en.wikipedia.org/wiki/Henkel Henkel in brief 2010

http://www.henkel.com/com/content_data/166167_10HEN0037_kurz_gefasst_E.pdf Loctite homepage http://www.loctite.com/welcome-to-loctite-12165.htm Dongsung Vietnam Co, Ltd,. http://deltaviet.com/cong-ty-dongsung-nsc-vietnam/bai-viet/ AkzoNobel http://www.akzonobel.com/news/information_former_ici/ Imperial Chemical Industries http://en.wikipedia.org/wiki/Imperial_Chemical_Industries

Page 19: HENKEL THUY

References East vs West

http://www.schuh-you.com/Blog/2009/09/26/nike-air-force-i-east-vs-west-rivalry-pack-dj-clark-kent-vs-eddie-cruz/

The manager http://freebiespress.com/icons/the-manager-icon-set/ Responsibility http://www.ssqq.com/archive/vinlin17.htm Question mark

http://www.personalbrandingblog.com/personal-branding-interview-david-brier/ Sweet life http://glory2glory76.wordpress.com/category/sweat-life-180/ Leadership http://www.hirelabs.com/blog/tag/leadership/ Big question http://www.psfk.com/2009/01/edges-big-question.html This way that way http://en.fotolia.com/id/7002897 Confusing http://www.adcet.edu.au/Cats/Policy_and_Administration.chpx No talk http://www.notalk.com/ Team work http://www.brownsburg.k12.in.us/corpems/teampages.asp Confused http://www.in-control.org.uk/usingincontrolmaterials The difference between East and West http://www.youtube.com/watch?

v=hyJa9gsPZbc

The difference between West and East http://www.youtube.com/watch?v=FP531_EkIOY

Picture: http://uncw.edu/gls/cultwarsandoriggls534.htm

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GROUP E