hero honda bajaj

8/6/2019 Hero Honda Bajaj

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OBJECTIVES:-

1. To know the market share of Bajaj & Hero Honda.

2. To know the perception of customers regarding bikes.

3. To determine the customers satisfaction regarding bikes.

4.To determine the factors influencing the choice of customers regarding

bikes.

6

7

Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart from

producing two wheelers they also manufacture three wheelers. The company had started way back

in 1945. Initially it used to import the two wheelers from outside, but from 1959 it started

manufacturing of two wheelers in the country. By the year 1970 Bajaj Auto had rolled out their

100,000th vehicle. Bajaj scooters and motor cycles have become an integral part of the Indian milieu

and over the years have come to represent the aspirations of modern India. Bajaj Auto also has a

technical tie up with Kawasaki heavy industries of Japan to produce the latest motorcycles in India

which are of world class quality The Bajaj Kawasaki eliminator has emerged straight out of the

drawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes

Learning, Innovation, Perfection, Speed and Transparency.

Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan in

Maharashtra, western India, which produced 2,314,787 vehicles in 2005-06. The sales are backed by

a network of after sales service and maintenance

work

shops

all

over

the

country.


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Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100

Dlx offers a great value for money at the entry level. Similarly Bajaj Discover 125 offers the consumer

a great performance without making a big hole in the pocket.

8

PROFILE:

Founder

Jamnalal Bajaj

Year of Establishment

1926

Industry

Automotive - Two & Three Wheelers

Business Group

The Bajaj Group

Listings & its codes

BSE Code: 500490; NSE - Code:BAJAJAU TO

Presence

Distribution

network

covers

50

countries. Dominant presence in Sri Lanka, Bangladesh, Columbia, Guatemala, Peru, Egypt, Iran and

Indonesia.

Joint Venture

Kawasaki Heavy Industries of Japan

Registered & Head Office Akurdi

Pune - 411035

India


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Tel.: +(91)-(20)-27472851

Fax: +(91)-(20)-27473398

Works

Akurdi, Pune 411035

Bajaj Nagar, Waluj Aurangabad 431136

Chakan Industrial Area, Chakan, Pune

411501

E-mail

[email protected]

Website

www.bajajauto.com

9

KEY PERSONS:

Board of Directors

Rahul Bajaj

Chairman

Madhur Bajaj

Vice Chairman & Whole-Time Director

Rajiv Bajaj

Managing Director

Sanjiv Bajaj

Executive Director

D.S. Mehta

Whole-Time Director


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Kantikumar R. Podar

Director

Shekhar Bajaj

Director

D.J. BalajiRao

Director

J.N. Godrej

Director

S.H. Khan

Director

Mrs.SumanKirloskar

Director

Naresh Chandra

Director

NanooPamnani

Director

Manish Kejriwal

Director

P Murari

Director

Niraj Bajaj

Director

Committees of the Board

Audit Committee

S.H. Khan

Chairman


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D.J. BalajiRao

J.N. Godrej

Naresh Chandra

NanooPamnani

Shareholders & Investors Grievance committee

D.J. BalajiRao

Chairman

J.N. Godrej

Naresh Chandra

S. H. Khan

Remuneration committee

D.J. BalajiRao

Chairman

S.H. Khan

10

Naresh Chandra

Registered under the Indian Companies Act, VII of 1913

REGISTERED OFFICE

Akurdi, Pune 411 035

WORKS

Akurdi, Pune 411 035

Bajaj Nagar, Waluj Aurangabad 431 136

Chakan Industrial Area, Chakan, Pune 411 501

Bajaj Auto Limited

Type


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Public

Founded

1945

Headquarters

Pune, India

Key people

Rahul Bajaj( Chair m an)

Revenue

Rs. 1,01,063 billion (2006) or USD1. 87

billion

Net income

Rs. 17,016 billion

Employees

???

Website

www.bajajauto.com

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and the

world's 4th largest two- and three-wheeler maker. It is based inPune,Maharashtra, with

plants in Waluj near Aurangabad, Akurdi and Chakan, nearPune. Bajaj Auto makes

motorscooters, motorcycles and the auto rickshaw.

Contents

1 Company's history

o

1.1 Timeline of new releases

2 Scooters


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3 Motorcycles

11

Bajaj Autos Ltd.

4 Upcoming Models

5 New Image

6 Forbes Global 2000 Ranking - 2005

7 External links

8 References

Company's history

Bajaj Auto came into existence on November 29,1945 as M/s Bachraj Trading Corporation PrivateLimited. It started off by selling imported two- and three-wheelers in India. In1959, it obtained

license from the Government of India to manufacture two- and three-wheelers and it went public

in1960. In1970, it rolled out its 100,000th vehicle. In

1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985,

it started producing at WalujinAurangabad. In1986, it managed to produce and sell 500,000 vehicles

in a single financial year. In1995, it rolled out its ten millionth vehicle and produced and sold 1

million vehicles in a year.

Timeline of new releases

1971 - three-wheeler goods carrier


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1972- Bajaj Chetak

1976- Bajaj Super

1977 - Rear engine Autorickshaw

1981- Bajaj M-50

1986- Bajaj M-80, Kawasaki Bajaj KB100

1990- Bajaj Sunny

1994- Bajaj Classic

1995- Bajaj Super Excel

1997- Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

1998- Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)

2000- Bajaj Saffire

2001 - Eliminator, Pulsar

2003- Caliber115, Bajaj Wind125, Bajaj Pulsar

2004- Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj


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Discover DTS-i

2005- Bajaj Wave, Bajaj Avenger, Bajaj Discover

2006- Bajaj Platina

2007- Bajaj Pulsar-200

Some of the models that Bajaj makes (or has made) are:

Scooters

o

Bajaj Sunny

12

o

Bajaj Chetak

o

Bajaj Cub

o

Bajaj Super

o

Bajaj Wave

o

Bajaj Legend

Motorcycles

o

Kawasaki Eliminator

o

Bajaj Pulsar


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o

Bajaj Kawasaki Wind 125

o

Bajaj Boxer

o

Bajaj CT 100

o

Bajaj Platina

o

Bajaj Caliber

o

Bajaj Discover

o

Bajaj Avenger

Upcoming Models

Bajaj Pulsar 220 DTS-Fi

Bajaj Krystal

Bajaj Blade

Bajaj Sonic

New Image

The company, over the last decade has successfully changed its image from a scooter manufacturer

to a two wheeler manufacturer, product range ranging from Scooterettes to Scooters to Motorcycle.

Its real growth in numbers has come in the last 4 years after successful introduction of a few models

in the motorcycle segment.


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The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.

13

14

India has the largest number of two wheelers in the world with 41.6 million vehicles. India has a mix

of 30 percent automobiles and 70 percent two wheelers in the country. India was the second largest

two wheeler manufacturer in the world starting in the 1950s with the birth of Automobile Products

of India (API) that manufactured scooters. API manufactured the Lambrettas but, another company,

Bajaj Auto Ltd. surpassed API and remained through the turn of the century from its association with

Piaggio of Italy (manufacturer of Vespa).

The license raj that existed between the1940s to1980s in India, did not allow foreign companies to

enter the market and imports were tightly controlled. This regulatory maze, before the economicliberalization, made business easier for local players to have a sellers market. Customers in India

were forced to wait 12 years to buy a scooter from Bajaj. The CEO of Bajaj commented that he did

not need a marketing department, only a dispatch department. By the year 1990, Bajaj had awaiting

list that was twenty-six times its annual output for scooters.

The motorcycle segment had the same long wait times with three manufacturers; Royal Enfield,

Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four- stroke engine at that

time and took the higher end of the market but, there was little competition for their customers.

Ideal Jawa and Escorts took the middle and lower end of the market respectively.

In the mid-1980s, the Indian government regulations changed and permitted foreign companies to

enter the Indian market through minority joint ventures. The two-wheeler market changed with four

Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Honda. The entry

of these foreign companies changed the Indian market dynamics from the supply side to the

demand side. With a larger selection of two- wheelers on the Indian market, consumers started to

gain influence over the products they bought and raised higher customer expectations. The industry

produced more models, styling options, prices, and different fuel efficiencies. The foreign companies

new technologies helped make the products more reliable and with better quality. Indian companies

had to change to keep up with their global counterparts.

BOARD OF DIRECTORS

No Name of the Directors

Designation

15


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.1

Mr.BrijmohanLallMunjal

Chairman & Whole-time Director

2

Mr.PawanMunjal

Managing Director

3

Mr. Toshiaki Nakagawa

Jt. Managing Director

4

Mr. Takao Eguchi

Whole-time Director

5

Mr.SatyanandMunjal

Non-executive Director

6

Mr. Om PrakashMunjal


7

Mr.TatsuhiroOyama


8

Mr. Masahiro Takedagawa


9

Mr.NarinderNathVohra

Non-executive


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&

Independent

Director

10 Mr.PradeepDinodia

Non-executive

&

Independent

Director

11 Gen.(Retd.)

Ved

Prakash

Malik

Non-executive

&

Independent

Director

12 Mr.Analjit Singh

Non-executive

&

Independent

Director

13 Dr.Pritam Singh

Non-executive

&

Independent

Director

14 Ms.ShobhanaBhartia


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Non-executive

&

Independent

Director

15 Dr. Vijay LaxmanKelkar

Non-executive

&

Independent

Director

Hero Honda Motorcycle Ltd.

16

Type

Public company BSE:HEROHONDA M

Founded

January 19, 1984 inGurgaon,Haryana,Indi a

Headquarters

Haryana, India

Key people

Om PrakashMunjal, Founder

Mr.BrijmohanLallMunjal, Chairman

Mr. Toshiaki Nakagawa, Joint Managing

Director

Mr.PawanMunjal, Managing Director

Industry

Automotive

Products

Motorcycles, Scooters


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Revenue

U$ 2.8 billion

Website

http://www.herohonda.com/site/home/home.asp

HERO HONDA HEADQUARTERS

Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles and

scooters. Hero Honda is a joint venture that began in 1984 between the Hero group of

IndiaandHondafrom Japan. It has been the world's biggest manufacturer of 2-wheeled

17

motorized vehicles since 2001, when it produced 1.3 million motorbikes in a single year. Hero

Honda's Splendor is the world's largest selling motorcycle[citation needed]. Its 2 plants are in

Dharuhera and Gurgaon, both inHaryana, India. It specializes in dual use motorcycles that are low

powered but very fuel efficient.

Contents

1 Models

o

1.1 Bikes

2 Company Profile

o

2.1 Just-in-Time

o

2.2 Ancillarisation

o

2.3 Dealer Network

o

2.4 Financial Planning


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o

2.5 Quality

o

2.6 Diversification

3 External links

[ Models ]

Bikes

Hero Honda Splendor Plus

Hero Honda Passion Plus

Hero Honda Karizma

Hero Honda CBZ

Hero Honda Super Splendor

Hero Honda CD Dawn

Hero Honda CD Deluxe

Hero Honda Achiever

Hero Honda Glamour


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Hero Honda Ambition

18

Hero Honda "Splendor" Model

[ Company Profile ]

Hero, is the brand name used by the Munjal brothers in the year 1956 with the flagship company

Hero Cycles. The two-wheeler manufacturing business of bicycle components had originally started

in the 1940s and turned into the worlds largest bicycle manufacturer today. Hero, is a name

synonymous with two-wheelers in India today. The Munjals roll their own steel, make free wheel

bicycle critical components and have diversified into different ventures like product design. The Hero

Group philosophy is: To provide excellent transportation to the common man at easily affordable

prices and to provide total satisfaction in all its spheres of activity. The Hero group vision is to build

long lasting relationships with everyone (customers, workers, dealers and vendors). The Hero Group

has a passion for setting higher standards and Engineering Satisfaction is the prime motivation,

way of life and work culture of the Group.

In the year 1984, Mr.BrijmohanLalMunjal, the Chairman and Managing Director of Hero Honda

Motors (HHM), headed an alliance between the Munjal family and Honda Motor Company Ltd.

(HMC). HHM Mission Statement is: We, at Hero Honda, are continuously striving for synergy

between technology, systems, and human resources to provide products and services that meet the

quality, performance, and price aspirations of our customers. While doing so, we maintain the

highest standards of ethics and societal responsibilities, constantly innovate products and processes,

and develop teams that keep the momentum going to take the company to excellence in the newmillennium. This alliance became one of the most successful joint ventures in India, until the year

1999 when HMC had announced a 100% subsidiary, Honda Motorcycle & Scooter India (HMSI). This

announcement caused the HHM stock price to decrease by 30 percent that same day. Munjal had to

come up with some new strategic decisions as, HMSI and other foreign new entry companies were

causing increased intensity of rivalry for HHM.

== Growth == The business growth of Hero Honda has been phenomenal throughout its

early days. The Munjal family started a modest business of bicycle components. Hero Group

expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day.

Today Hero Honda has an assembly line of 9 different models of motorcycles available. It holds the

record for most popular bike in the world by sales for

19


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Its Splendor model. Hero Honda Motors Limited was established in joint venture with Honda Motors

of Japan in 1984, to manufacture motorcycles. It is currently the largest producer of Two Wheelers

in the world. It sold 3 million bikes in the year 2005-2006. Recently it has also entered in scooter

manufacturing, with its model PLEASURE mainly aimed at girls. The Hero Group has done business

differently right from the start and that is what has helped them to achieve break-through in the

competitive two-wheeler market. The Group's low key, but focused, style of management hasearned the company plaudits amidst investors, employees, vendors and dealers, as also worldwide

recognition.

The growth of the Group through the years has been influenced by a number of factors:

[ Just-in-Time ]

The Hero Group through the Hero Cycles Division was the first to introduce the concept of just-in-

time inventory. The Group boasts of superb operational efficiencies. Every assembly line worker

operates two machines simultaneously to save time and improve productivity. The fact that most ofthe machines are either developed or fabricated in- house, has resulted in low inventory levels. In

Hero Cycles Limited, the just-in-time inventory principle has been working since the beginning of

production in the unit and is functional even till date.. This is the Japanese style of production and in

India; Hero is probably the only company to have mastered the art of the just-in-time inventory

principle.

[ Ancillarisation ]

An integral part of the Group strategy of doing business differently was providing support to

ancillary units. There are over 300 ancillary units today, whose production is dedicated to Hero'srequirements and also a large number of other vendors, which include some of the better known

companies in the automotive segment. Employee Policy:

Another Striking feature within the Hero Group is the commitment and dedication of its workers.

There is no organized labor union and family members of employees find ready employment within

Hero. The philosophy with regard to labor management is "Hero is growing, grow with Hero." When

it comes to workers' benefits, the Hero Group is known for providing facilities, further ahead of the

industry norms. Long before other companies did so, Hero was giving its employees a uniform

allowance, as well as House Rent Allowance (HRA) and Leave Travel Allowance (LTA). Extra benefitstook the form of medical check-ups, not just for workers, but also for the immediate family

members.

[ Dealer Network ]


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The relationship of Hero Group with their dealers is unique in its closeness. The dealers are

considered a part of the Hero family. A nation-wide dealer network comprising of over 5,000 outlets,

and have a formidable distribution system in place. Sales agents from

20

Hero travels to all the corners of the country, visiting dealers and send back daily postcards with

information on the stock position that day, turnover, fresh purchases, anticipated demand and also

competitor action in the region. The manufacturing units have a separate department to handle

dealer complaints and problems and the first response is always given in 24 hours.

[ Financial Planning ]

The Hero Group benefits from the Group Chairman's financial acumen and his grasp on technology,

manufacturing and marketing. Group Company, Hero Cycles Limited has one of the highest laborproductivity rates in the world. In Hero Honda Motors Limited, the focus is on financial and raw

material management and a low employee turnover.

[ Quality ]

Quality at Hero is attained not just by modern plants and equipment and through latest technology,

but by enforcing a strict discipline. At the Group factories, attaining quality standards is an everyday

practice - a strictly pursued discipline. It comes from an amalgamation of the latest technology with

deep-rooted experience derived from nearly four decades of hard labor. It is an attitude that

masters the challenge of growth and change - change in consumers' perceptions about products and

new aspirations arising from a new generation of buyers.

Constant technology up gradation ensures that the Group stays in the global mainstream and

maintains its competitive edge. With each of its foreign collaborations, the Group goes onto

strengthen its quality measures as per the book. The Group also employs the services of

independent experts from around the world to assist in new design and production processes.

[ Diversification ]

Throughout the years of enormous growth, the Group Chairman, Mr.Lall has actively looked at

diversification. A considerable level of backward integration in its manufacturing activities has been

ample in the Group's growth and led to the establishment of the Hero Cycles Cold Rolling Division,

Munjal and Sunbeam Castings, Munjal Auto Components and Munjal Showa Limited amongst other

component- manufacturing units.


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Then there were the expansion into the automotive segment with the setting up of Majestic Auto

Limited, where the first indigenously designed moped, Hero Majestic, went into commercial

production in 1978. Then came Hero Motors which introduced Hero Puch, in collaboration with

global technology leader Steyr Daimler Puch of Austria. Hero Honda Motors was established in 1984

to manufacture 100 cc motorcycles.

The Hero Group also took a venture into other segments like exports, financial services,

information technology, which includes customer response services and software

21

development. Further expansion is expected in the areas of Insurance and

Telecommunication.

The Hero Group's phenomenal growth is the result of constant innovations, a close watch on costs

and the dynamic leadership of the Group Chairman, characterized by a culture of entrepreneurship,

of right attitudes and building stronger relationships with investors, partners, vendors and dealers

and customers

22

RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing research process is to define the

problem. Choose for investigation because a problem well defined is half solved. That was the

reason that at most care was taken while defining various

23

parameters of the problem. After giving through brain storming session, objectives were selected

and the set on the base of these objectives. A questionnaire was designed major emphasis of which

was gathering new ideas or insight so as to determine and bind out solution to the problems.

DATA SOURCE

Research included gathering both Primary and Secondary data. Primary data is the first hand data,

which are selected a fresh and thus happen to be original in character. Primary Data was crucial to

know various customers and past consumer views about bikes and to calculate the market share of

this brand in regards to other brands.


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Secondary data are those which has been collected by some one else and which

already have been passed through statistical process. Secondary data has been taken from

internet, newspaper, magazines and companies web sites.

RESEARCH APPROACH

The research approach was used survey method which is a widely used method for data collection

and best suited for descriptive type of research survey includes research instrument like

questionnaire which can be structured and unstructured. Target population is well identified and

various methods like personal interviews and telephone interviews are employed.

SAMPLING UNIT

It gives the target population that will be sampled. This research was carried in

Muktsar (DisttMuktsar)

These were 100 respondents.

DATA COMPLETION AND ANALYSIS

After the data has been collected, it was tabulated and findings of the project were

presented followed by analysis and interpretation to reach certain conclusions.

SCOPEMy project was based on the Comparative Study of Bajaj V/S Hero Honda and

data was taken in the City Muktsar only.

24

LIMITATIONS

1. Research work was carried out in one Distt of Punjab (MUKTSAR) only the finding may not be

applicable to the other parts of the country because of social and cultural differences.

25

2. The sample was collected using connivance-sampling techniques. As such result may

not give an exact representation of the population.

3. Shortage of time is also reason for incomprehensiveness.

4. The views of the people are biased therefore it doesnt reflect true picture.

26


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Q1) Which bike do you have?

47

27

Hero Honda

Bajaj

38

Any other

15

Hero honda

Bajaj

Any other

Q2) Which Model do you Have?

Hero Honda

Bajaj

Splender

21

CT 100

7

Passion

13

Discover

12

Karizma

7

Pulsar

11

28


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Any other

6

Any other

8

05

10

15

20

25

1

Model Name

NoofPersons

Hero Honda

Splender

Passion

Karizma

Any other

02468

10

12

14

1

Model Name

NoofPersons

Bajaj

CT 100

Discover


24/35

Pulsar

Any other

Q3) In which family Income level do you Fall?

100000-200000

22

200000-300000

45

300000-400000

23

above 400000

10

29

0

10

20

30

40

50

1

Incom e lev

el

NoofPersons

100000 -20000

0

200000 -30000

0

300000 -40000


25/35

0

above 400000

Q4) For how long do you own a bike?

0-1 year

34

1-2 year

29

2-3 year

26

above 3 year

11

30

0

10

20

30

40

No of

Person

s

1

No of year

s

0-1 year

1-2 year

2-3 year


26/35

above 3 yea

r

Q5) For what purpose do you use your Motor Bike?

Hero Honda

Bajaj

Office Purpose

9

4

Personal purpose

13

15

Joy Purpose

19

16

Other

6

3

31

05

10

15

20

Office

Purpose

Personal

purpose

Joy


27/35

Purpose

Other

Purpos

e

NoofPersons

Hero Hond

a

Bajaj

Q6) How do you come to know about this Motor Bike?

Hero Honda

Bajaj

Newspaper

4

2

Television

23

16

Magazine

2

1

32

Friends &

Relative

18

19

05

10


28/35

15

20

25

Hero Honda

Bajaj

Nam e of Com pa

ny

NoofPersons

New spaper

Televis ion

Magzine

Friends &Relativ

e

Q7) Does Advertisement Influence your decision

in choosing a Motor Bike?

Yes

87%

No

5%

Cant say

8%

33

Yes

No

Cant say

Q8) Do you have full knowledge about Bikes before

buying?


29/35

Hero Honda

Bajaj

Yes

25

23

No

22

15

34

05

10

15

20

25

30

Hero Honda

Bajaj

Com pany Nam

e

Noofpersons

Yes

No

Q9) Which Factor below Influence your decision?

Hero Honda

Bajaj

Price

72%


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78%

Mileage

78%

64%

Quality

65%

48%

Resale Value

40%

28%

35

Status symbol

10%

7%

0%

20%

40%

60%

80%

100%

Hero Honda

Bajaj

Com pany Nam

e

NoofPersons

Price

Mileage


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Quality

Resale Value

Status symbo

l

Q10) How would you rate the following factors of Bikes

with respect to different company?

Hero Honda

Bajaj

Mileage

74%

72%

Price

68%

65%

36

Pick up

70%

80%

Maintenance

58%

62%

Look & Shape

85%

80%

Brand Image

53%

55%


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0%

20%

40%

60%

80%

100%

Hero Honda

Bajaj

Com pany Nam

e

NoofPersons

Mileage

Pric e

Pick up

Maintenance

Look &Shap

e

BrandeImag

e

Q11) If new Bike with good features comes in, then would

you like to change your bike?

Hero Honda

Bajaj

Yes

19

21

No


33/35

17

14

37

Cant say

11

3

05

10

15

20

25

Yes

No

Cant say

View s

NoofPersons

Hero Hond

a

Bajaj

38

Conclusion

39

1.

Most of the Pulsar, CBZ &Karizma are purchased by young generation 18 to 30 because they prefer

stylish looks and rest of the models of Hero Honda are purchased more by daily users who needs

more average of bikes than looks.

2. Hero Honda is considered to be most fuel-efficient bike on Indian


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roads.

3. Service & Spare parts are available throughout India in local markets

also.

4. While buying a motorcycle, economy is the main consideration in form

of maintenance cost, fuel efficiency.

5. Majority of the respondent had bought their motorcycle more than 3

years.

40

RECOMMENDATIONS

41

1. Bajaj should introduce some more models having more engine power.

2. Hero Honda should think about fuel efficiency in case of upper segment

bikes.

3.

More service centers should be opened.

4. Maintenance cost and the availability of the spare parts should also be

given due importance.

5. They also introduce some good finance/discount schemes for students.

6. The price should be economic.

42

BIBLIOGRAPHY

43

1.www.herohonda.com

2.www.google.com

3.www.bajaj.com


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4.www.twowheeler.com

5.www.extrememachines.com

hero honda bajaj

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