Welcome

“Hum mein hai Hero”

Presentation onSector- Automobile

Company- Hero Moto Corp.Profile – Manager- Marketing

By:

Introduction:

•Manufacturing Industries in India•First batch of Motorcycles•Today’s Scenario

Market Share

SWOT Analysis Industry

Indian And Global Context of Sector:

•Indian automotive industry.

•Passenger car and commercial vehicle manufacturing.

•Annual production.

•Project sales in 2016.

•Country’s export.

•Light vehicle market.

•GDP.

•Long term prospects.

Future Prospects

SWOT Anaylsis- Hero

1

2

3

Huge brand equity and one of the biggest players in the two wheelers Indian market

Excellent R&D, and wide variety of products in every segment.

Excellent distribution, over 3000 dealerships and service centers.

Good advertising and excellent rebranding from Hero Honda to Hero Moto Corp.

Two-wheeler segment is one of the most

growing industries.

Export of bikes is limited i.e. untapped

international markets.

Absence in the premium bike segment.

.High imports for its spare parts i.e. over 30%

imports.

Most of the products have similar features and low

on design and innovation.

Strong competition from Indian as well as

international brands.

Dependence on government policies and rising fuel

prices.

Better public transport will affect two-wheeler

sales.

Strength

ThreatsOpportunity

Weakness

Company ManagementChairman

Dr.Brijmohan lall munjal

MD & CEOMr. Pawan Munjal

Regional Sales Manager

Country Head Ashok Bhasin

Area Sales Manager

Branch Head

Executives

Product Offered

Financial Details- Last 3 Years

Competitors

Future plans

• Hero moto plans to set up manufacturing plants in brazil, Argentina.

• Hero motocorp in line with larger plan of increasing global footprint.

• Company to come up with a bike in the 200cc segment .

• Target of $10 billion turnover over a span of next 5 to 6 years.

• Passenger car segment.

• Relationship with suppliers.

Future plans

Job Profile:

The marketing manager manages the day to day marketing activities of the organization and long term marketing strategy for the company.· Developing the marketing strategy for the company in line with company objectives.· Co-ordinating marketing campaigns with sales activities.· Overseeing the company’s marketing budget.· Planning and implementing promotional campaigns.· Overall responsibility for brand management and corporate identity

Skills Set Required:

Managers, and particularly marketing managers, obtain their results from the team they manage. This necessitates behavioral skills that promote camaraderie and helpful attitudes.

Responsibility:

A marketing manager performs many duties aimed at developing and implementing the long- and short-term marketing strategies of his employer.

•Brand Development•Competitive Intelligence•Public Relations

Challenges:

A marketing managers job has gotten tougher with more and more introduction of different media vehicles and different costs of advertising present in the market.

•Budget allocation •Differentiation•Brand Recall•Positioning

Career GrowthCountry HeadMarketing & Sales

Branch Head Marketing & Sales

Regional Sale Manager

Senior Area Sale Manager

Area Sales Manager

Senior Sale Executive

Sale Executive

Profile & MeMy Profile Me

Analytical Ability Yes

Judgment Yes

Communication Yes

Ability to get things done Yes

Cooperation Yes

Initiative Yes

Dependability Yes

Smart selection of peopledelegation

Yes

Ability to work under pressure Yes

Planning and organisation Yes