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Corporate clients who must consult multiple stakeholders in their buying process are quite different from retail consumers who take the buying decision on their own or after consulting few near ones. Another thing that distinguishes corporate clients from retail customers is that they are more informed about offerings. Corporates often initiate research before finalizing the deal and have an in-depth knowledge about the product or service they are investing in. They have more resources to get a detailed analysis of products and services than retail customers do. Another major differ- ence between corporate clients and retail consumers is the support process. This process is crucial to provide corporate clients and consumers or clients the assistance that they might frequently require. Consumers are often handled by retail call center representatives while corporate clients are mostly handled by seasoned business development professionals. The organizations that are engaged in corporate client business cannot afford to leave any stone unturned as far as client support is concerned; therefore, all the communications with the corporate clients are accom- plished by competent professionals, who have an in-depth knowledge of various projects. CRM High End CRM for Corporate Client Business

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  • Corporateclientswhomustconsultmultiplestakeholdersintheirbuyingprocessarequitedifferent

    fromretailconsumerswhotakethebuyingdecisionontheirownorafterconsultingfewnearones.

    Anotherthingthatdistinguishescorporateclientsfromretailcustomersisthattheyaremore

    informedaboutofferings.Corporatesofteninitiateresearchbeforefinalizingthedealandhavean

    in-depthknowledgeabouttheproductorservicetheyareinvestingin.Theyhavemoreresources

    togetadetailedanalysisofproductsandservicesthanretailcustomersdo.Anothermajordiffer-

    encebetweencorporateclientsandretailconsumersisthesupportprocess.Thisprocessiscrucial

    toprovidecorporateclientsandconsumersorclientstheassistancethattheymightfrequently

    require.Consumersareoftenhandledbyretailcallcenterrepresentativeswhilecorporateclients

    aremostlyhandledbyseasonedbusinessdevelopmentprofessionals.Theorganizationsthatare

    engagedincorporateclientbusinesscannotaffordtoleaveanystoneunturnedasfarasclient

    supportisconcerned;therefore,allthecommunicationswiththecorporateclientsareaccom-

    plishedbycompetentprofessionals,whohaveanin-depthknowledgeofvariousprojects.

    CRM

    HighEndCRMforCorporateClientBusiness

  • 2

    8ManageCRM_CorporateClientCRM

    8ManageCorporateClientBusinessCRMcontainsthefollowingmajorfunctionalityspecially

    designedforhigh-volumebusinessesusingappsandbrowsersacrossregionswithstrong

    centralizedmanagementandcontrol:

    MarketingAutomation

    •Campaignmanagement

    •Socialmarketing

    •Eventmarketing

    •Leadmanagement

    SalesforceAutomation

    •Salesregionsandteamstructure

    •Revenue,quota,pipeline&commissionmanagement

    •Presalesopportunitymanagement

    •Salesorder&contractmanagement

    Client&ContactManagement

    •Informationmaster&updatemanagement

    •Communicationmanagement

    •Account&relationshipmanagement

    ProductManagement

    •Productfamily,type&componentstructuremanagement

    •Regionalprice,discount&inventorymanagement

    •Productmaster&updatemanagement

    CorporateClientSalesTeam

    PartnersServiceTeam

    CorporateClient

    CRM

  • BusinessIntelligence

    •e-Survey&marketintelligence

    •ProductIntelligence

    •KPIdashboards

    ServiceAutomation

    •Serviceplanmanagement

    •Clientonlinequeryandserviceticketsubmission

    •Servicedeskautomation

    Membership&LoyaltyManagement

    •Allowtodefinedifferenttypesofmembershipwithdifferentprivileges

    •Auto-triggeringdifferentlevelsofcares&rewardsbasedonprivilegesandspendings

    •Memberself-serviceandpromotion

    8ManageCorporateClientBusinessCRMalsohasbuilt-inmarketing,BIandfinancialmanage-

    mentandishighlycustomizable.

    3

    8ManageCRM_CorporateClientCRM

    1.ClientInfoManagement

    Whenyouuncoveranewopportunity,youwantto

    knowwhethertheyarequalifiedintermsoflegal,

    financial/creditstanding,andiftheyhavepurchased

    similarproductsorservicesbefore.Ifyouhavewon

    similardealsfromthisaccount,whyhaveyouwonand

    canyourepeatthatsuccess;ifyouhadlost,whatdo

    youhavetodotowinthistime?

    Theinformationshallcovertheclientsorganization

    structureandtherolesoftheirkeyindividuals;the

    companysbuyingbehaviorandtransactionrecords.

    Withaccesstosuchinformation,youwillunderstand

    thebenefits,liabilities,obligationsandrisksinvolved

    andbeinabetterpositiontodevisestrategiesanda

    gameplantopursueit.

    360o

  • 4

    2.SalesForceAutomation

    3.MarketingCampaign

    Using8ManageCRMcampaignmanagement,you

    arefullyequippedtodesign,schedule,execute

    andtracktheperformanceoftheplannedcam-

    paignsintermsofactualreturnoninvestment

    (ROI).

    Assalesteammembers,youcancounton8Managetohelpyoulook-upclientandcontactpro-

    fileandperformanceinformation,manageandtracksalesleadsandopportunities,manageclient

    appointments,activitiesandtasks,preparequotationsaswellasprepareclientinteraction

    reports,salesperformancereportsandforecasts.

    Assalesmanagersandexecutives,yourbusinessobjectivesaretoguidethedeliveryofthe

    plannedrevenue,profitandcash-flowontargetandon-timeandtogrowthesalesteamsin

    skills,expertiseandperformance.8Manageprovidesaholisticviewofyourbusinessasawhole

    withlinksthatyoucandrilldowntoanylevelofdetailforsalesopportunityreports,andSales

    performancereportsbyterritoryandbysalespersons.

    报价

    主合同

    FRN (Fractional Routing Number)

    PAY TO THEORDER OF

    2000$***** ********** ***

    Process

    Managem

    entRevenueTarger&Pipeline

    Find PotentialBuyers

    VerifyAbilitytoBuy

    InvestigateRequirements

    HighlightFeatures&

    Benefits

    DiscussPrice,Terms&

    Coditions

    SignAgreement

    Prospect

    Qualify

    NeedsAnalysis

    Proposal

    Negotiation

    Deal

    TerritoryManagement

    ActivityManagement IncentiveManagement

    TeamworkManagement

    @

    8ManageCRM_CorporateClientCRM

  • 4.ProductManagement

    5

    8Manageprovidesthefollowingforyoutomanageyourproducts:

    •ProductMastertoallowyoutodefineproducttypesandsubtypes,families,attributesand

    prices

    •ProductComponenttoallowyoutodefineproductstructure,components,bundleand

    costs

    •Cross-sellandUp-selltoallowyoutodefinerelationshipswithotherproductsandservices

    •Pick-Pack-Shiptoallowyoutodefinetheleadtime,storage,inventory,packagingand

    transportationinfo

    TheProductmodulein8ManageistheheartofCRMinthesensethatitlinkstoallclientorders,

    returnsandsatisfactions/complainsassociatedwithproducts.Itisalsothebackboneforclient,

    businessandoperationbigdataanalysis.

    ProductB

    ProductA

    Boat

    Hydrofoil Yacht

    Sportfish MegaYachtCruiser

    StarboardPort mosnarTnretSwoB

    Inventory POPricing

    SpeedBoat

    ProductType

    ProductFamily

    Products

    Components

    Details

    Inimplementingemailcampaigns,unlikeoutsourcingtoanemailmarketingservice,youdonot

    exposeyourconfidentialcustomerlisttooutsideparties;youcanstagemultipleemailsina

    multi-touchsequenceatpracticallynoincrementalcost.With8ManageembeddedBItechnolo-

    gydrivingtheemailcampaignengine,youcanselectivelyseekoutspecificgroupofclientsor

    prospectshavingcommonrequirementsandinterest,andtodeliverawellpreparedpersonal-

    izedmessagethatwillappealstronglytothetargetaudiences.

    8ManageCRM_CorporateClientCRM

  • 6

    6.Membership&Loyalty

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    EXCLUSIVEMEMBERSHIP

    Using8ManageCRMMembershipManagement,youcandesignyourownmembershipand

    loyaltyprogramstoretaincustomersandpromoteadditionalbusinesses.8ManageCRMMem-

    bershipManagementcanhelpyougetclosertoyourhighvaluecustomersandmoreeffectively

    influencetheirchoicesandbehaviors.

    8ManageCRMMembershipManagementallowsyoutodesigndifferenttypesofmemberships

    andprivilegesanditcanautomaticallyperformdifferentlevelsofcustomercares,recordmem-

    bershippointsandnotifymembersonspecialevents,giftsanddiscounts.8ManageCRM

    MembershipManagementallowsyoutosetpromotionrulesfordifferenttypesofmember-

    shipsindifferentgeographicallocationsandmanagemembership-relatedgifts,couponsand

    discounts.

    8ManageCRMMembershipManagementalsoprovideweb-basedmemberself-serviceto

    allowsmemberstoviewtheirtransactionandaccumulatedpointsummaryandusetheirpoints

    toexchangetherewardsthattheywant.

    8ManageCRM_CorporateClientCRM

  • 7

    7.BIClientAnalysis

    1

    ServiceTickets

    6.CustomerService

    In8ManageCRM’sStandardServiceSupport,your

    customerisset-upasan8ManageCRMexternal

    log-onuser.Thecustomermayviewalistofservice

    requeststhatheorshesubmittedpreviously.By

    clickingonlinks,heorshecanviewresponsesfor

    individualrequests.

    Anew"serviceticket"willbetrackedautomatically.In

    theeventaresponseisnotreceivedbythecustomer

    withinapresetperiod,anescalationemailwillbe

    senttotheservicerepsmanager.Additionally,ifthe

    customerisnotsatisfiedwiththeserviceresponse,

    heorshehastheoptionfrominsidetheserviceticket

    pagetomanuallyinitiateanescalationemailtothe

    servicerepresentative’smanagerwithacctothe

    servicerepresentative.

    8Manageprovidestheuserthefollowingfeaturesforconductingclientsurveys:

    •User-definedquestiontypes&questions

    •Questionpoolmanagement

    •Participantpool&selectionmanagement

    •Anonymous,required&optionalparticipationmanagement

    •One-timeandrepetitiveeSurveysetup

    •AutomaticeSurveynotificationandanswercollection

    •Automaticresultanalysis&reporting

    Usingthestandard8ManageeSurveycapability,ausercanreadilysetupawebsitecontaining

    aneasy-touse,multi-check-boxweb-formthatfeedscollecteddatatoanEmbeddedBIbehav-

    ioraldatabase.Using8Manageemailcampaigncapability,theusersendsemailtoatarget

    surveyaudience,invitingthemtoparticipatewiththesurveyonline.Thiswayaclientbehavioral

    databasewillbebuiltquicklywithoutanysoftwaredevelopment.

    8ManageCRM_CorporateClientCRM

  • 8

    Oncethebehavioraldatabaseisbuilt,theusercanusethe8ManagePoint-and-ClickReportGen-

    eratortogenerateclientanalysisreports,orwhencoupledwith8ManageCRMemailcampaign

    engine,thebehavioraldatabasemaybeusedforpersonalizedemailcampaignexecution.

    123

    ?

    QuestionPool

    CollectInformation

    SurveyResult

    MostPopular

    ResultAnalysis

    8ManageCRM_CorporateClientCRM

  • CRM

    CRM

    BIClientAnalysis

    CustomerService

    SalesForceAutomation

    MarketingCampaign

    ClientInfoManagement

    Membership&Loyalty

    ProductManagement

    www.8manage.com

    Wisage Technology is an international software product company with clients in many countries and regions, including the U.S., Canada, China mainland, Dubai, Hong Kong, Macau, Phil ippines, Taiwan, Malaysia and Singapore. All i ts products are mobile internet ready and can be accessed with IE, Firefox, Safari and Chrome browsers and we also provide different apps on Android and iOS. It offers SaaS and perpetual l icenses for all regions for the following products:

    Emailing [email protected] , or calling +852-6969-6665 or +86-20-3873 2922 .

    8Manage e-Expense : Web & Smartphone Expense Report System8Manage e-Leave : e-Leave & Leave Management8Manage e-Timesheet : Web & App Timesheet System8Manage e-DMS : e-Document Management

    8Manage CRM : Mobile Internet CRM8Manage SRM : Supplier Management, e-Procurement & e-Tender8Manage Simple PM : Simple to Start & Extend PM 8Manage PM : Advanced Tool for Project Planning & Execution 8Manage PMO : High Performance PMO 8Manage HCM : Human Capital Management 8Manage OA : New Generation Office Automation 8Manage FAS : Enterprise Management Full Automation Suite