highlights of c-suite patent attitudes 2013 market research

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Patent Attitudes in the C-Suite: Market Research Highlights May 2013 Intellectual Ventures, the invention capital company, commissioned market research of intellectual property (IP) perceptions and behaviors among C-suite executives in the U.S. to better understand their current views on patents and the growing IP industry. The quantitative and qualitative research took place between December 2012– February 2013 in blind surveys and interviews of over 200 executives, titled CEO, CFO or CTO. The executives surveyed also represent a cross-section of current American business demographics. The majority of respondents lead companies with revenues of $100M or less, with fewer than 250 employees, in a wide range of industries, from financial services to retail to construction.

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Intellectual Ventures (IV) has always believed that patents are valuable, and the Market Research on Patent Attitudes study confirms that the C-suite shares this belief. To read more study insights, visit http://www.intven.com/patentsmatter.

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Page 1: Highlights of C-Suite Patent Attitudes 2013 Market Research

Patent Attitudes in the C-Suite: Market Research Highlights May 2013

Intellectual Ventures, the invention capital company, commissioned market research of intellectual property (IP) perceptions and behaviors among C-suite executives in the U.S. to better understand their current views on patents and the growing IP industry.

The quantitative and qualitative research took place between December 2012–February 2013 in blind surveys and interviews of over 200 executives, titled CEO, CFO or CTO.

The executives surveyed also represent a cross-section of current American business demographics. The majority of respondents lead companies with revenues of $100M or less, with fewer than 250 employees, in a wide range of industries, from financial services to retail to construction.

Page 2: Highlights of C-Suite Patent Attitudes 2013 Market Research

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Do American businesses value patents?

Patents are not stifling American innovation.

Page 3: Highlights of C-Suite Patent Attitudes 2013 Market Research

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What does the C-suite associate with patents?

The U.S. patent system is not broken.

Page 4: Highlights of C-Suite Patent Attitudes 2013 Market Research

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Does the C-suite value IP rights?

The C-suite believes in IP protection and enforcement.

Page 5: Highlights of C-Suite Patent Attitudes 2013 Market Research

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Does the C-suite make IP decisions?

The C-suite does not have the information they need to make informed patent decisions or patent strategies.

Page 6: Highlights of C-Suite Patent Attitudes 2013 Market Research

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Is IP a business priority for the C-suite?

The C-suite does not make the connection between patents and building a competitive advantage.

Page 7: Highlights of C-Suite Patent Attitudes 2013 Market Research

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Is the C-suite aware of the IP industry?

The IP industry has an opportunity to raise awareness among the C-suite about the role patents can play in their business strategy.

Page 8: Highlights of C-Suite Patent Attitudes 2013 Market Research

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For more information

Or visit www.intellectualventures.com/patentsmatter and join the conversation via #PatentsMatter

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