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Hiroyuki NISHIMURA Co-Founder & Director Venture Republic Group

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Page 1: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Hiroyuki NISHIMURA Co-Founder & Director Venture Republic Group

Page 2: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Venture Republic Group Leading Travel Metasearch Company

in Asia

Page 3: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Venture Republic Group

Page 4: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Top OTAs/Metasearches in Japan by Traffic

Rank Website Total Visits (M) 1 jalan.net 27.2 2 travel.rakuten.co.jp 26.4 3 tripadvisor.jp 12.8 4 Travel.jp/Hotel.jp 6.7 5 jtb.co.jp 6.6 6 his-j.com 5.7 7 travel.yahoo.co.jp 5.1 8 expedia.co.jp 5.1 9 tour.ne.jp 4.5

10 rurubu.travel ikyu.com

4.0

Page 5: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Website Total Visits (M)

Qunar 15.3

Skyscanner/Tianxun 9.3

Travel.jp/Hotel.jp 6.7

Trivago 4.9

Ixigo 2.9

Hotelscombined 1.3

Kayak 0.8

Wego 0.5 By Similarweb as of Sep 2016 .com .in .sg .co.kr .co.jp .jp .co.th .co.id .com.ph .com.vn .com.my .com.tw .vn .tw .my

Page 6: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Website Total Visits (M)

Trivago 71.2

Skyscanner 62.6

Kayak 48.5

Hotelscombined 17.0

Qunar 15.3

Momondo 12.3

Travel.jp/Hotel.jp 6.7

Wego 3.0

Ixigo.com 2.9

hipmunk.com 2.7

Tianxun.com 1.0

Room77.com 0.5 By Similarweb as of Sep 2016

.com .fr .es .de .co.uk .it .in .sg .co.kr .co.jp .jp .co.th .co.il .pl .co.id .ru .co.za .ae .qa .tw .dk .au .co.nz .com.ph .com.vn .com.my .com.tw .vn .tw .my

Page 7: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

MetaSearch Content Flights

Packages Destination Guide Articles

Accommodation Guide Articles

Private Accommodations Local activities

Hotels

Private Accommodations Local activities

Our Uniqueness

Page 8: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Japan Travel Market Size Does Matter.

Page 9: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Size of Japanese Travel Market

by World Travel & Tourism Council : 2016 League Tables

Page 10: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

by Travel & Tourism Economic Impact 2013,

Wikipedia

Southeast Asia

ASEAN

China Japan

0.6B+

1.3B+

0.1B+

$215.4B

$102.6B

$127.6B

Page 11: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Domestic >>>> Outbound + Inbound

by Ministry of Land, Infrastructure, Transport and Tourism, Japan

The Amount of Consumption

0

5

10

15

20

25

30

35

2008 2009 2010 2011 2012 2013 2014 2015 2016

Domestic Outbound Inbound

JPY Trillion

Page 12: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Inbound Tourism Surges

?

# of Travelers

by Ministry of Land, Infrastructure, Transport and Tourism, Japan

0

5000000

10000000

15000000

20000000

25000000

30000000

35000000

40000000

45000000

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Outbound Inbound

0

5000000

10000000

15000000

20000000

25000000

30000000

35000000

40000000

45000000

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

40,000,000

Page 13: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

0

20

40

60

80

100

120

JPY T

Chemical

Electric Equipment

Mechanical

Automotive Auto Component

Tourism

Others

Material

2015 2030

7.8

13.3

14.4

14.6

3.5

15

12.7

9.2

By Ministry of Land, Infrastructure, Transport and Tourism, Japan/ Ministry of Finance, Japan

Japan Inbound Tourism Market: How Big?

Page 14: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Inbound Travelers to Japan

by Ministry of Land, Infrastructure, Transport and Tourism, Japan

( 2016 )

JPY 3.7 Trillion (2016)

China 39%

Taiwan 14%

South Korea 10%

Hong Kong 8%

U.S. 6%

Southeast Asia 9%

5 major countries in Europe

5%

Australia 3%

Canada 1%

Others 5%

Page 15: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

China Outbound Market

By WIT Japan & North Asia By CNTA

Page 16: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%
Page 17: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Unique Trends in Japan

Page 18: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

1. Mobile First But Apps Last??

Page 19: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Travel Search Queries by Country JP

N

KO

R

US

UK

THA

IND

IDN

DEU

CH

N HK

MYS SIN

AU

S

UA

E

SAU

QA

T

Tablet

Smartphone

PC

by Google Japan – Jan-Jun 2016

ASIAN COUNTRIES

Page 20: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Growth of Smartphone Users in Japan

by Nielsen

36.01

45.28

52.41 58.97

2013/10-12 2014/10-12 2015/10-12 2016/10-12

M

126%

116% 113%

Page 21: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Travel.jp & Hotel.jp: Traffic by Devices

As of December 2016

Page 22: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Mobile Share of Online Travel Gross Bookings by Market, 2016

0

10

20

30

40

50

60

India U.S. U.K. Japan China

%

Projected by PhoCusWright

Page 23: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Travel.jp: Mobile Browser vs. Mobile Apps

Page 24: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Ratios of Browsing Users vs. App. Users by Category

As of October 2016 by Nielsen

96%

91%

82%

78%

58%

41%

44%

30%

25%

26%

3%

7%

12%

15%

37%

34%

52%

55%

62%

68%

meta-search

news

travel

gourmet

news curation

EC

comic

free video

SNS

auction

Page 25: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Internet Users in Japan

Population 126m(2016)

Internet users 100m (2015)

Feature phone users 53m (2015)

Smart phone users 50m (2015)

Desktop users 51m (2015)

Page 26: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Average# of Apps Used Monthly

by Nielsen

October 2014 October 2015 October 2016

26 28

+2

29

+1

Page 27: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Usage Comparisons: Browsing vs. Apps.

As of October 2016 by Nielsen

9.8

3.0

30

55.74

18.1

7.8

141

58.12

usage time / session (min)

usage count / person / day

usage time / person / day (min)

user (M) ×1.0

×4.7

×2.5

×1.8

Page 28: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

2. Offline vs. Online Do Clicks & Mortars Work?

Page 29: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Online Penetration

by PhoCusWright

JAPAN

39% EU

47% US

45% APAC

31%

Page 30: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Gross Sales Volume by Travel Agencies

by Ministry of Land, Infrastructure, Transport and Tourism, Japan

Rank Companies JPY mil YOY(%)

1 (株)ジェイティービー JTB 761,749 111.3

2 楽天(株) Rakuten 488,530 123.3

3 エイチ・アイ・エス HIS 428,497 98.8

4 (株)日本旅行 NTA 427,734 101.9

5 (株)JTB首都圏 JTB-Syutoken 323,834 99.2

6 (株)JTB国内旅行企画 JTB Japan Travel Corp 313,014 106.3

7 (株)阪急交通社 Hankyu Travel 295,363 88.8

8 (株)JTBワールドバケーションズ JTB Worldvacations 220,603 89.7

9 (株)i.JTB i.JTB 208,337 117.1

10 ANAセールス(株) ANA Sales 204,999 97.5

11 近畿日本ツーリスト(株) KNT 200,365 100.6

12 (株)JTB西日本 JTB-West 182,549 115.3

13 (株)ジャルパック JALPAK 179,524 103.4

14 クラブツーリズム(株) Club Tourism 171,418 100.4

15 (株)JTBコーポレートセールス JTB Corporate Sales 165,174 104.8

16 東武トップツアー(株) Toubu Top tour 148,063 99.9

17 近畿日本ツーリスト個人旅行 KNT Individual Tour 130,885 97.9

18 (株)JTB中部 JTB-Chubu 116,988 101.8

19 (株)JTB九州 JTB-Kyusyu 107,395 97.3

20 (株)ジェイアール東海ツアーズ JR Tokai Tours 98,910 103.1

Page 31: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Travel Agencies’ Business in Japan

Breakdown of 1st Category Travel Agents* Gross Sales (2013)

by JATA

(*)1st Category Travel Agents : Companies that organize and sell overseas and domestic tours, and also make travel arrangements for the clients as agents.

Page 32: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

OTA Market Trend

by PhoCusWright

Transaction Volume(2011) $89.95M

Transaction Volume(2015) $214.6M

RECRUIT 26.6, 29%

RAKUTEN TRAVEL 26.6, 30% i.JTB

9.69, 11%

Ikkyu 3.01, 3%

Others 24.02, 27%

RECRUIT 44.4, 20.7%

RAKUTEN TRAVEL 44.4, 20.7%

i.JTB 18.9, 8.8%

DeNA 4.6, 2.1%

Others 24.8, 11.6%

Travel Agencies 45.7, 21.3%

International OTA 31.8, 14.8%

Page 33: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

3. Loyalty It Does Matter.

Page 34: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Case Study - Rakuten

By WIT Japan & North Asia

Rakuten Ecosystem

Page 35: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Loyalty Point Consortiums

Page 36: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

4. Content Is it King?

Page 37: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Japan’s New Travel Media

Page 38: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%
Page 39: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%
Page 40: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%
Page 41: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Travel.jp Official Travel News Subscription Services on LINE

466,598 fans (as of Oct 2017)

Nov-16 Jan-17 Mar-17 Apr-17 Jun-17 Aug-17 Sep-17 Nov-17

Page 42: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Hong Kong to Hokkaido, Japan

Page 43: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Hong Kong to Hokkaido, Japan

Page 44: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%
Page 45: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%
Page 46: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%
Page 47: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%
Page 48: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Venture Republic Group Leading Travel Metasearch Company

in Asia

Page 49: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Our Uniqueness

Page 50: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

MetaSearch Content Flights

Packages Destination Guide Articles

Accommodation Guide Articles

Private Accommodations Local activities

Hotels

Private Accommodations Local activities

Our Unique Model

Page 51: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Travel Media

Publishing

Eco-System

Page 52: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Professional Generated (eg. Guidebooks)

User Generated

Our Publishing Ecosystem

Our Unique Model to Build Travel focused Media

Page 53: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Planning Booking Sharing Dreaming

In Destination

Exploring Researching Planning Booking Sharing Dreaming Exploring Researching

Our Unique Value Propositions

Page 54: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

User Profiles – Travel.jp Metasesearch vs.

Media

18-24

25-34

35-44

45-54

55-64

65+

18-24

25-34

35-44

45-54

55-64

65+

Page 55: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Front Runner on Mobile Messaging Platform

Page 56: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Messenger Apps

220 MILLION 49 MILLION 700 MILLION 1 BILLION 1 BILLION 150 MILLION (68 Million in Japan)

Population

127 MILLION 50 MILLION 1.357 BILLION

Page 57: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

466,598 fans (as of Oct 2017)

Nov-16 Jan-17 Mar-17 Apr-17 Jun-17 Aug-17 Sep-17 Nov-17

Travel.jp – Official Partner with LINE

Page 58: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Collaborations with Destinations & Travel Brands

through Content

Page 59: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Our Projects with Destinations & Travel Brands

Page 60: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Our Clients

Page 61: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Providing Unique Values to Travel Brands through Funnels

Audience

journey

Phase 1 Tell stories of Destination / Travel Brand through articles/content

Phase 2 Funnel through to conversions on metasearch and clients’ websites

Inspire

Research

Plan & Book

Explore

Share

Page 62: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Case Studies - Lufthansa

Purpose : Improving awareness its premium economy class for women Results: Tie-up campaign with premium economy class flight give away

PV: 57,000

Page 63: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Case Studies - Lufthansa

We have been able to drive “meaningful” traffic from search engines over the long period of time.

PV grown 10x !!

Page 64: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Case Studies – Hotel Okura

Purpose:Increasing traffic and booking to Hotel Okura Tokyo Bay and improving awareness of their winter events and winter suite room deals. Results:

7,000 PV/per month

Page 65: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Case Studies – Akita Prefecture

DMO Purpose: Increasing traffic and bookings to Akita prefecture and brand awareness of Masuda-cho, Yokote-city, Akita prefecture. Results

8,000 PV/per month

Page 66: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Travel Influencers Asia – Marketplace connecting Travel Influencers & Travel

Brands

Page 67: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Suppliers Direct

Page 68: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Travel.jp : Our Answer

Page 69: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Early Adapters of Private Accommodations

Page 70: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Travel.jp

Page 71: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Trip101

Page 72: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Our Strong Footprint in In-Destinations

Page 73: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Mobile

PC/Tablet

MOBILE VS DESKTOP TRAFFIC

Mobile Use in Destinations

Mobile

PC/Tablet

Page 74: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Mobile Use in Destinations

PEAK SEASON REGULAR SEASON

JAPAN JAPAN

Page 75: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Instant Booking

Page 76: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Instant Booking Platform on Mobile Apps in Korea

Page 77: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

An Unique Experiment to increase Ski Population

Page 78: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Need to Boost Domestic Travel Consumption

Need to Stimulate Young Travelers to Travel more !

Inbound Sales are booming but Young Travelers are Decreasing (Population)

Page 79: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Need to Boost Domestic Travel Consumption

Started “Snow Magic !” campaign in 2011

Recruit , one of the biggest OTA in Japan , started a unique campaign to stimulate Young Travelers to participate Winter Snow activities.

Page 80: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Need to Boost Domestic Travel Consumption

What is ”Snow Magic !” !? How does it work !?

"Snow Magic! 19" is a campaign in which lift tickets become free with over 190 slopes throughout the country limited to 19 years old. It is a very grateful story to college students that any lift ticket of 5,000 yen a day will be free at any ski resort! Target of 2016/17 is 19 years old born April 2, 1997 ~ April 1, 1998! Prepare to go to the slopes now!

Page 81: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Need to Boost Domestic Travel Consumption 2018/03/07 15*28雪マジ!19~SNOW MAGIC~19歳は全国190ヵ所のゲレンデでリフト 券がタダ!!

1 / 2 ページht tps://majibu.jp/yukimaji19 /pc/

ツイート ええやん! 5.5万

2018/03/07 15*29雪マジ!20~SNOW MAGIC~20歳は全国70ヵ所以上のゲレンデでリフト 券が最大半額!!

1 / 3 ページht tps://majibu.jp/yukimaji20/pc/index.html

ツイート ええやん! 5.5万

Page 82: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Need to Boost Domestic Travel Consumption

User's ski repeat rate exceeds 98% Total user close to 1 million !

Page 83: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Need to Boost Domestic Travel Consumption

(1) determine the timing to start to maximize the number of people attending and make effort to remain long in the snow industry.

(2) It will not be chosen forever unless consumers of future customers are given consumption habits. Conversely, leisure is attractive, so it will be a promising market if you have experiences.

(3) It is difficult to appeal directly to an unexperienced person, and it is easier for people who can ski even a little to invite inexperienced friends via SNS.

(4) It will not be realized without industry cooperation, sharing a sense of crisis is very important. It began at a timing that made it easier to unite.

Items need to care about

Page 84: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Some Unique Ideas to increase traffic

Page 85: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Metasearch Revenue Model

Traffic x CVR x EPC = Revenue

Google Search (SEO&SEM) Need to Escape from Search Engine Addiction !?

APPs & Direct (Inc. SNS , Messaging, etc.)

Page 86: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Metasearch Revenue Model

10 most …. (e.g. amazing places to visit in Tokyo, etc.) Need contents => Trip101

How to Increase Google Search SEO Traffic !? (Still Addicted….)

Page 87: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Metasearch Revenue Model

Post Good Looking Contents Everyday

How to Increase traffic from LINE messaging platform !?

Page 88: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Metasearch Revenue Model

Try D M O

How to Increase APP install without spending money !?

Page 89: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Metasearch Revenue Model

What is DMO !?

Display Mosaic Optimization

Cover the best price (only one) field with mosaic.

The best price will be shown only via a search through APP.

The key is to optimize the mosaic field(s).

Page 90: Hiroyuki NISHIMURA...Inbound Travelers to Japan by Ministry of Land, Infrastructure, Transport and Tourism, Japan ( 2016 )14% JPY 3.7 Trillion (2016) China 39% South Korea Taiwan 10%

Thank You !

Contact

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