hispanic pr

7/31/2019 Hispanic PR

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Hispanic Media Opportunities

Reach Millions More Readers, Listeners and

ViewersThe best and brightest PR teams in the U.S. are tapping into an under-utilizedresourceHispanic Media. You dont have to speak Spanish to appreciate the potential for

reaching more Americans and getting a competitive advantage.

Nearly all stories sent to English language media can be translated into Spanish and sent

to all the U.S. Hispanic Media. This offers a potential to reach the 40 million U.S. Hispanic

people who account for $428 billion of buying power and 13.4% of the U.S. population.

There is a disproportionate amount of spending on Hispanic media relative to the market

share of the Hispanic consumers, according to a recent survey by the Association of Hispanic

Advertising Agencies. Spending on Hispanic media has recently doubled and is increasing ascost-conscious marketers seek better utilization of the growing Spanish-language audience

opportunities.

Editors and broadcasters at Hispanic media are hungry for good feature material which

can be used to fill in between the increasing volume of ad space. Most newspapers are low

on staff, struggling to meet deadlines and need NAPS stories that are quickly and easily

adaptable to their formats.

Here are some of the most successful NAPS Hispanic media distribution efforts for health,

food, financial, and a variety of other topics.

The reports for these stories achieved an incremental reach per story that adds signifi-

cantly to results for the U.S. English language media distribution. The reach is growing as

the number of media outlets is increasing.

Free ProposalSend us your English language version of the story and our experts will suggest a format

that will get the maximum coverage in Hispanic media. We have top notch translators who

will transform your English language version into the generally accepted Castilian Spanish

version for optimal pick-up.


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HealthAcademy of General Dentistry offered tips to pro-

tect the teeth of children from the effects of sugar.

A consumer information line was set up with the help of

Dentsply International and Kodak Dental Products.

Sigma-Tau HealthScience

offered helpful information

on family planning and cre-

ated awareness of Proxeed,

for optimizing the condi-

tions for conception.

MWW Group offered expert advice from themakers of d-Con for maintaining a house without

rodents with the help of a Protected Bait

Station.


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Edelman PR Worldwide for Ortho Biotech Produc

Johnson & Johnson offered advice and information

the effects of anemia for AIDS patients. The arti

directs readers to a phone number and Web site for m

information about anemia and Procrit.

Hill & Knowlton for Aciphex/EISAI put out a hea

bulletin about GERD (gastroesophageal reflux disea

and this treatment for relieving the symptoms of a

indigestion and duodenal ulcers.

Edelman for Effexor XR/Wyeth got the word out abtreating depression with a list of symptoms and a sugg

tion to readers to ask their doctors for more informati


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FOODLewis & Neale for Mexican Avocados and the

Florida Tomato Committee offered editors and readersthese mouth-watering recipes and tantalizing color

photos.

GCI for SlimFast educated the public onmeal alternatives that can help dieters lead ahealthier life.


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Rowland Company for DuPont Packaging offers tips to consumon maintaining fresh food with the SureLock Air Tight Seal.

Publicis Sanchez & Levitan for Nestl Carnation,a series of releases, offers consumers various rec

releases including this one for a delicious Tamale Pie

shown in this attractive photo.

FDA offers tips on preventing sal-monella poisoning by proper storage

and preparation of eggs.


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FINANCIALM. Silver & Associates for Coinstarcreates an awareness of a tech-

nology for using piles of idle spare change at the supermarket to help

pay for groceries.

Edelman Worldwide for Household Internatiooffers homeowners information and advice on understa

ing and using credit for home loans.

Federal Reserve Board suggests the best waysto find information on how to obtain the propermortgage loans to fit ones needs.


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JOBSThe Pampered Chefoffers information about prof

sional opportunities for those who seek independe

employment selling cooking supplies from their o

homes.

Ruder Finn for National RoofingContractors Association offers high-pay-ing jobs and training to readers across the

U.S.

Dunwoodie Communications forHeineken as a public service offersstudents job opportunities encourag-

ing students to study journalism and

offering those qualified a chance to

go to Miami for an audition. The arti-

cle helps to build brand identifica-

tion and loyalty by showing the good

deeds the company is doing.


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ASSOCIATIONSpectrum Science PR for WomanCanDo! gets the word out about

womens health issues and provides more information on a Web site and

a phone line for recognizing symptoms and finding available methods

for treatment.

ACEP (American College of EmergencyPhysicians) offers some recommendations, as apublic service, for preventing injuries in the home

and keeping a supply of items in a first aid kit.

ACEP offers child safety tips for the home to prevent accidental poison-

ing, electrical shock, choking, burns, etc. ACEP recommends procedures

to prepare for school emergencies such as fire, natural disasters and bomb

threats. For school safety, it offers tips on preventing school yard vio-

lence, alcohol and drug use.

Fleishman-Hillard for the Susan G. Komen Breast CancerFoundation points out the trend that the incidence of breast canceris on the rise and encourages people to see their doctors for early

diagnoses and prompt treatment to save lives. The article indicates

Hispanic women are more susceptible to breast cancer and should be

checked by age 40 with a mammogram.


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Lions Clubs International describes the symptoms of diabetes and encourages pple to see their doctors for a checkup. It offers, through an eye health program cal

SightFirst, an address for more helpful information.

Ketchum for Glaucoma Caucus Foundationcreates an awareness that Medicaid now covers

eye exams and indicates who is at risk and that

treatment is available if detected at an early

stage.

Upholstered Furniture Action Counoffers fire safety tips to help consumers

choosing furniture such as bunk beds, wunits, cribs, storage bins and bookshelves.


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GOVERNMENTNIH/National Institute on Deafness and Other Communication

Disorders (NIDCD) encourages parents to take their children for atest for detecting hearing loss and offers a contact address for more

information.

Eagle Design for NIH National Eye Institute did a series of articlesencouraging people to get eye exams for detecting glaucoma and to

help people to improve their vision.

Vanguard CommunicationsU.S. Department of Health &Human Services Mental Health Division, for kids having problems inschool and misbehaving, offers parents expert advice on how to

speak to their children and get them the help they may need to fit inat school and in their neighborhoods. This article creates an aware-

ness of the Comprehensive Community Mental Health Services for chil-

dren and families.


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NOAA creates an awareness of its efforts to presemarine life, describing the marvelous underwater cr

tures that need protection and offering those concern

a resource for more information to help.

Ogilvy for NHLBI (National Heart, Lung and Blood Institute) withGarfield as celebrity star sleeper, offers expert child safety and health

tips on nutrition, and on appropriate sleep habits for better perform-

ance in school and at play.

CDC diabetes divisioncreates an awareness of the importancethe flu shot for those who suffer from diabetes. This article educa

the public that the flu can be life-threatening to those with diabete


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BroadcastGlaucoma Caucus Foundation created an awareness of

the high incidence of glaucoma with diabetics and those

with hypertension. This is especially prevalent in the

Hispanic community. This medium helps spread the word tothose most in need of assistance.

Blinded Veterans Association honors those who hahelped defend our country and offers more informati

about its programs on its Web site and helpline.

Edelman Worldwide for Household Financial offeredhelpful tips to homeowners and helped generate hits in

their Web site.


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Department of Labor (DOL) through the InternationalInitiative to End Child Labor, did a multimedia release inSpanish including these radio and TV scripts. The release

offered contact information for concerned readers.


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