history of graphic design
DESCRIPTION
this magazine discusses the main era and illustrates the improvement of art till the modern dayTRANSCRIPT
Allaa E. Elbelassy
900120402
The first known visual communication, with
pictographs and symbols in the Lascaux caves in
southern France.
Stone carving and figure
representation started
emerging
The Blau Monument,
the oldest artifact
known to combine
words and pictures
Chinese government official Ts’ai Lun credited with inventing paper
Pi Sheng invents movable type, allowing for characters to be individually placed for printing.
Johann
Gensfleisch
zum Gutenburg
credited with
perfecting the
system for
printing type in
books.
Albrecht Pfister the first to add illustrations to a printed book
Claude Garamond opens
first type foundry,
developing and selling fonts
to printers.
First Caslon Old Style font developed, later used for the printing of the Declaration of Independence.
Industrial
Revolution
begins, setting the
stage for advances
in graphic design
production.
Author Aloys Senefelder develops
lithography
Lord Stanhope invents first printing press
made of all cast-iron parts, requiring 1/10 the
manual labor and doubling the possible paper
size.
First sans-serif font makes a subtle entrance as one line of a book.
Arts and Crafts
Movement -
John Ruskin,
William
Morris, Gustav
Stickley.
Development of
halftone screen
allows for first
photo printed
with a full
range of tones.
Art Nouveau movement begins and changes design, making
its way into all types of commercial design and utilizing all
types of arts.
Frank Lloyd Wright -
'The Art and Craft of
the Machine'; basic
principles of
modern industrial
design; future
designers create
prototypes for
machine
production.
AEG (German General Electric). This is the beginning of ʻcorporate imageʼ.
Dada Movement. George Grosz, Hannah Hoch, Kurt Schwitters, Marx, Ernst, Marcel Duchamp, Andre Breton, Hans Arp.
The Art movement called De Stijl,
Dutch for ʻThe Styleʼ was on the
rise.
James Montgomery
Flagg designs
famous “I Want YOU
for the U.S. Army”
poster. The poster, a
self-portrait, was
actually an American
version of a British
poster by Alfred
Leete
The Bauhaus, a German school, is founded, eventually providing the framework for modern design.
Constructivism movement
originated in Russia. El Lissitzky,
Alexander Rodchenko, Vladimir
Taltin, Naum Gabo.
Stanley Morison oversees
design of Times New Roman
font, commissioned by the
Times of London.
Swiss design: Armin Hofmann, Emil Ruder.
Paul Rand designs IBM logo using City Medium typeface
Max Miedinger
designs Neue Haas
Grotesk font, later
renamed Helvetica
First issue of “communication arts” magazine printed which was my semester presentation
Pop art; Pentagram
Design: Colin
Forbes, Theo Crosby;
Scandinavian
Designer: Alvar
Aalto