HONDA CARS

SUBMITTED BY-MEGHA DASSILA KAMBOJ

HISTORY OF HONDA CARS Began in 1948 by

Soinchiro Honda In Los Angeles in

1959 1970’s, major

turning point In United States in

1982

BOARD OF DIRECTORS

Mr. Yusuf H. Shirazi- Chairman Mr. Atsushi Yamazaki- President/CEO Mr. Yukimistu Miyagi- Director / VP

Production Mr. Takashi Nagai- Director Mr. Shigeru Yamazaki- Director

MISSION AND VISIONMission Proceed always Develop fresh

ideas Enjoy work and

strive constantly Vision Quality in all jobs Reliable products

SWOT ANALYSIS STRENGTH•R& D•Innovation•Brand equity•Unique products•Popularity

Weakness •Depends on north America for 85% of its profits•Relies on Civic and Accord for 55% of sales•Has failed to make a dent in the small-car market

Opportunity•More fuel efficient and lower pollution •Alliances are the best opportunities for Honda company •Emerging market •Can increase its production by focusing on sales and research

Threats•Declining buyer consideration•Outdated inventory system •Accord is 18 months from a redesign. •Sliding reputation •Losing its appeal

INNOVATIVE HONDAASIMO World’s most

advanced humanoid robot

Respond to voice commands and recognize faces

... INNOVATIVE…Commitment

to safety Protection to

drivers Focuses on

future innovation to invent safer ways for people to drive today

… INNOVATIVE HONDA!PEDESTERIAN

SAFETY Developed the most

advanced dummy in the world, POLAR II

Measure the level of injury in eight regions

HONDA better understand the real world dynamics

BUSINESS LEVEL STRATEGYRESEARCH AND

DEVELOPMENT

One of the proudest thing

Focus on durability, reliability

Creative and innovative technical foundation

…JOY OF SELLING Heartfelt

endeavors into services

Responding to changing values and needs of customer

Focus on improving customer relations

…GLOBALISATION Unifying its

multiple dealership channels into a single

Strategies somehow include the globalization

Local operation around the world

COMPETITORS IN MARKET Audi BMW Bugatti Caterham Chevrolet Ferrari Fiat Force Motors Ford Honda Hyundai ICML Jaguar Lamborghini

…COMPETITORS… Mahindra Maini Maruti Mercedes Mini Mitsubishi Nissan Porshe Premier Renault

…COMPETITORS! Rolls Royee San Skoda Ssangyong Tata Toyota Volkswagen Volvo

BRIO VS I 10 AND A-STAR

ITS BRIO ALL THE WAY!

BASIS HONDA BRIO HYUNDAI I 10

MARUTI A STAR

PRICE 5,74,000 6,11,000 4,55,000

MILEAGE 18.4 16.95 16.98

SITTING CAPACITY

5 5 5

AUTOMATIC TRANSMISSION

5 SPEED 4 SPEED 4 SPEED

ENGINE 1.2L 1.2L 1L

POWER OF bhp 86 79 66

Nm OF TORQUE 110 111 90

AMONG SEDANS

CIVIC VS ELANTRA BASIS HONDA CIVIC HYUNDAI

ELANTRA

PRICE 12 Lakh 12Lakh

BASE ENGINE 1.8L 1.8L

FUEL CAPACITY 13.2gal 12.8gal

A\C WITH CLIMATE CONTROL

Standard NOT ANY

SITTING CAPACITY 5 5

WHEELS ALLOY WHEELS STEELWHEELS

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