how can i build a culture that serves existing customers while unlocking new sources of growth? sc...
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Source: VentureBeat, 2015.
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Which comes first?
𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = 𝑣𝑜𝑙𝑢𝑚𝑒 × 𝑝𝑟𝑖𝑐𝑒
11
𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = # 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠 ×𝑟𝑒𝑣𝑒𝑛𝑢𝑒
𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛
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Velocity plays a key role in
growth strategies
𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = # 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠 ×𝑟𝑒𝑣𝑒𝑛𝑢𝑒
𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛
13
𝑅𝑒𝑣𝑒𝑛𝑢𝑒 = #𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟𝑠 ×# 𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛𝑠
𝑐𝑢𝑠𝑡𝑜𝑚𝑒𝑟×
𝑟𝑒𝑣𝑒𝑛𝑢𝑒
𝑡𝑟𝑎𝑛𝑠𝑎𝑐𝑡𝑖𝑜𝑛
Acquisition Engagement Monetization
LOW HIGH
LOW HIGH
