how is strategic planning carried out at different levels of the organization
TRANSCRIPT
Marketing plan
1.Strategic plan:
• Lays out target markets
• And the firm’s value proposition
2. Tactical plan:• Promotion• Merchandising• Pricing• Sales• Service
Mission statement efficiently incorporates a company’s long term goals, direction, vision and it’s value base.
Goal formulationOnce the SWOT analysis is performed, specific goals are outlined.
• Must be arranged from most to least important
• Should be quantitative• Realistic• consistent