how social media can add value to smart government
DESCRIPTION
This presentation is about social media and smart government as it applies more to the UAE. provides examples of best practices for SM use in the UAE GovernmentTRANSCRIPT
www.mofa.gov.ae
How Social Media can Add Value to #Smart_Government?
Dr. Saeed Al Dhaheri
Advisor, Ministry of Foreign Affairs – U.A.E@DDSaeed
GCC Government Social Media Summit 2013, Dubai 1-4 September 2013
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Agenda
Smart Government and M-Government concepts
Public expectations and potentials of Social Media
Examples
Conclusions
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Smart Government announced in UAE
Where do you think those announcement made first?
“A smart government is forward looking, innovative, fast, reach
people, and never sleeps”
“I want UAE government services to be delivered to the public
through mobile phones”
H.H.Sheikh Mohammed bin Rashid Al Maktoum
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SMART Government: what does it means?
Social
Mobile
Analytics
Radical - Openness
Trust
S.M.A.R.T
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Smart Government: what does it means
Facilitate and enhance government Innovation in providing innovative solutions to the public
An effort towards citizen-centricity
Harnessing the power of PPP
Government efficiency
Easy access, efficient services and transparent government
Should meet public needs and exceed their expectation
Social Media Plays a crucial rule in smart Government
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Government-Public Interactions on Social Media Channel
Twitter Facebook LinkedIn
12k followers to Dubai smart
gov
الذكية _الحكومة# is mostly used
(70+ tweets)
#smart_government
Dubai smart government page
Abu Dhabi e-government page
Links to services
activities
Smart government group (59
members)
Other groups
Content in English only
No presence for UAE smart
government yet
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Public expectations from government and SM potentials
Public expectations from Government
Immediate information accessible by
any device
Easy to use services and available
anywhere, anytime and meeting the
preferences of individuals
Gov service offerings shaped by
public needs
Transparency
Social Media Potentials for Smart
Government
Social Media enables 2-way
communication
Citizen participation with gov is possible
Improve awareness
Improve promoting gov services
Collaboration with citizens to solve gov
problems (co- creation, crowd sourcing)
Collect feedback about gov services
Increase transparency in gov
interactions with citizens
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M-government provides gov services to the public using smart phones
Enhance the delivery of public services
From e-government to m-government
From web-sites to m-sites
Mobile smart phones and SM is becoming the way of communication with gov
Provide services in innovative way
Increase cooperation between gov departments to provide services
Guidelines for service delivery through mobile apps is essential
Enterprise (or government) app store
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Examples: Challenge.gov
Crowdsourcing to solve gov problems
Public and gov collaborate together
Awards for innovative solutions
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Examples: Al Ain Municipality services for the Deaf
Servicing the needs of all the
customers groups
Services provided using sign
language
Services include site plan,
investigation certificate,
Home services,,,etc
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Examples: Dubai SME “SeedApp” Fund
“SeedApp” Fund
Supports UAE nationals to develop apps
Partnership with Dubai SME agency
Promote creativity and innovation
Covers 60% of the cost to develop Apps
supports entrepreneurship activity in UAE
Public is invited to vote for the app concept
online (i,e crowdsourcing)
“SeedApp is a significant step towards integrating the human component to m-government," Al Janahi said.
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Exmaple: MoFA idea contest
Promoting Logo design contest through SM
Increase awareness about the contest
Acknowledge respondents
Announcing winner
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Examples: Smart App for Smart Government – Abu Dhabi City Guard
Allows AD residents to report Incidents
Collaboration between several gov department
Citizens engaged to improve security and general
safety of Abu Dhabi
Capture video, photos, voice
Location on the incident
Follow up on the case
App available for iPhone/android/blackberry
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Conclusions
Social Media (if used properly) plays a vital role in enhancing smart government communication
Social Media should be part of the overall government services and information strategy
Need to explore other social Media channels such as LinkedIn and Google+
Employee-centric strategies to use a combination of organization and consumer SM tools
Metrics is needed to understand and quantify the value of citizen experience
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“The government is not a power over people. It is a power to serve the people”
H.H. Sheikh Mohammed Bin Rashid Al Maktoum