how the market of business model engines evolves in the computing industry
TRANSCRIPT
The 5 Stages of Market Evolu4on in the Compu4ng Industry
Red Ocean Disrup/on (ROD) Graphing for Visualizing Pa/erns in the Evolu5on of Mul5-‐sided Business Models
Register at www.visionaryd.com to learn more about Business Model Stripping. Lean Startup Coach. Dr. Rod King. [email protected] & h/p://businessmodels.ning.com & h/p://twi/er.com/RodKuhnKing
ORPHAN (Stone) Pa/ern
CHAIN (Linear/Pipe)
Pa/ern
TREE (Hierarchical/V-‐)
Pa/ern
TRIANGLE (Network) Pa/ern
WEB (Network) Pa/ern
No Market 1-‐Sided Market 2-‐Sided Market 2-‐Sided Market Mul5-‐sided Market
From Ver4cal Integra4on (Bundling; Centraliza5on) To Horizontal Integra4on (Unbundling; Decentraliza5on; Outsourcing)
Ver5cal Integra5on (Miniaturiza5on): q IBM (Mainframe) q Apple Computer q IBM (PC)
Ver5cal Disintegra5on (Modulariza5on): q Hardware: IBM (PC); Intel q SoXware: MicrosoX
(MSDOS)
Physical Horizontal Integra5on (Bridging): q SoXware PlaZorm
Integra5on: MicrosoX (Windows)
Online Horizontal Integra5on (Networking; Interoperability): q SoXware Econetwork: Google
Supplier (Enterprise)
Customer 1 (Hardware)
Custom
er 2
(SoX
ware) Customer 1
(Hardware)
Custom
er 2
(SoX
ware)
Supplier (Hardware & SoRware)
Supplier (SoRware)
Customer (Hardware & SoXware)
Supplier (Hardware & SoRware)
Customer 1 (Hardware)
Custom
er 2
(SoX
ware)
Custom
er 3
(3rd Party
Develope
r)
Supplier (SoRware)
The 5 Stages of Market Evolu4on in the Compu4ng Industry
Red Ocean Disrup/on (ROD) Graphing for Visualizing Pa/erns in the Evolu5on of Mul5-‐sided Business Models
Register at www.visionaryd.com to learn more about Business Model Stripping. Lean Startup Coach. Dr. Rod King. [email protected] & h/p://businessmodels.ning.com & h/p://twi/er.com/RodKuhnKing
ORPHAN (Stone) Pa/ern
CHAIN (Linear/Pipe)
Pa/ern
TREE (Hierarchical/V-‐)
Pa/ern
TRIANGLE (Network) Pa/ern
WEB (Network) Pa/ern
No Market 1-‐Sided Market 2-‐Sided Market 2-‐Sided Market Mul5-‐sided Market
From Ver4cal Integra4on (Bundling; Centraliza5on) To Horizontal Integra4on (Unbundling; Decentraliza5on; Outsourcing)
Ver5cal Integra5on (Miniaturiza5on): q IBM (Mainframe) q Apple Computer q IBM (PC)
Ver5cal Disintegra5on (Modulariza5on): q Hardware: IBM (PC); Intel q SoXware: MicrosoX
(MSDOS)
Physical Horizontal Integra5on (Bridging): q SoXware PlaZorm
Integra5on: MicrosoX (Windows)
Online Horizontal Integra5on (Networking; Interoperability): q SoXware Econetwork: Google
Supplier (Enterprise)
Customer 1 (Hardware)
Custom
er 2
(SoX
ware) Customer 1
(Hardware)
Custom
er 2
(SoX
ware)
Supplier (Hardware & SoRware)
Supplier (SoRware)
Customer (Hardware & SoXware)
Supplier (Hardware & SoRware)
Customer 1 (Hardware)
Custom
er 2
(SoX
ware)
Custom
er 3
(3rd Party
Develope
r)
Supplier (SoRware)
BUMP BUMP BUMP BUMP (BUMP: Big Urgent
Market Problem)
VALUE ENGINE MAP of Size vs Decentraliza4on: Customer Segments (For COMPUTER INDUSTRY)
BLUE OCEAN (Value Innova/on;
Mass Customiza/on)
RED OCEAN
(-‐): PAIN: Size (Inaccessibility)
(+): DE
LIGHT
: Decen
traliza-
on (U
nbun
dling)
Job To Be Done (Market/Goal): Obtain convenient, instant access and high quality of info/data processing service Big Urgent Market Problem (BUMP): Inadequate access and quality of info/data processing service
Small: Virtual (1)
Large: Physical (10)
Central-‐ized;
Monolith (1)
Decentral-‐ized;
Modular (10)
SWEET SPOT LUXURY SPOT (High Differen/a/on; Sustaining Innova/on: High-‐end Market)
“Undershot” Customers – Bundled/Integrated Solu5on
DISRUPTION SPOT (Low Cost;
Disrup/ve Innova/on: Low-‐end Market)
“Overshot” Customers – Unbundled/MVP-‐Solu5on
VALUE ENGINE MAP of Size vs Decentraliza4on: Customer Segments (For COMPUTER INDUSTRY)
BLUE OCEAN (Value Innova/on)
RED OCEAN
(-‐): PAIN: Size (Inaccessibility)
(+): DE
LIGHT
: Decen
traliza-
on (U
nbun
dling)
Small: Virtual (1)
Large: Physical (10)
LUXURY SPOT (High Differen/a/on)
DISRUPTION SPOT (Low Cost)
SWEET SPOT
Job To Be Done (Market/Goal): Obtain convenient, instant access and high quality of info/data processing service Big Urgent Market Problem (BUMP): Inadequate access and quality of info/data processing service
Central-‐ized;
Monolith (1)
Decentral-‐ized;
Modular (10)
“0-‐1-‐N” Evolu4onary Cycle for Compu4ng and Other Industries
Cycle of Centraliza/on-‐Decentraliza/on-‐Miniaturiza/on
Register at www.visionaryd.com to learn more about Business Model Stripping. Lean Startup Coach. Dr. Rod King. [email protected] & h/p://businessmodels.ning.com & h/p://twi/er.com/RodKuhnKing
NOTHING: 0-‐System
SOMETHING: 1-‐System
MANY: N-‐System
Centraliza4on (Crea/on;“Big Bang”;
Inven/on)
Decentraliza4on (Divergence; Mul/plica/on)
Miniaturiza4on (Singularity; “Big Crunch”;
Convergence”) “0-‐1-‐N”
Evolu4onary Cycle