how to get audience feedback in your meetings & presentations
TRANSCRIPT
Using Ice-Cream Queue Theory to Break
Through Meeting & Presentation Silence
使用冰淇淋排队理论打破会议沉默
Julian Goodes
Welcome to…..
Imagine you are leading a meeting, delivering a presentation or training….
想象一下假如你在领导一个会议、发表一个演讲或是在培训……
You are naturally hungry for feedback, input and ideas from your audience…理所当然，你渴望能够得到相应的意见、收获与反馈。
Instead of this …. 然而相反的… .
You get this….. 你得到的却是… ..
Problem. Big link between getting feedback & leadership effectiveness 问题，反馈和有效领导力之间的关系。
Best leaders ask for/demand feedback. 好的领导寻求反馈
Without feedback or interaction.. Audience 没有反馈或互动观众……
- Dis-engaged 并没有参与其中
- Understand? 是否理解 ?
- Miss out on ideas/thoughts 忽略了意见和想法
Today we are going to talk about
To get this….
今天我们就来谈论
目的就是为了这个… .
15 Years Greater China Training Experience 年大中华区培训经验 135 Companies 家公司 90 Average Program Feedback Rating (%) 每个项目的回馈率 (%)
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Who wants some ice-cream?
谁想要吃冰淇淋 ?
How long would you queue up to buy one?
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你买一个冰淇淋需要排多久的队 ?
if it was really hot?
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假如天气非常炎热 ?
Not here in Shanghai @ WIYF Café
People queueing for 2 hours (200 meters long)
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不像在上海的 WIYF 咖啡馆
人们需要排 2 个小时的队伍 (200 米长 )
So what is going on here? 那么这里究竟发生了什么？
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为什么每个人愿意排 2 个小时的队去买一个冰淇淋Why would anyone queue up 2 hours for an ice-cream?
1. Price? 价格 ?
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2. Selection? 口味 ?
RMB 25-30/ 个
5 Flavours 5 种
Other shops very close 临 近有很多家店
3. Lack of Competition? 缺乏竞争对手?
What is Social Proof?
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“人们习惯设想他人是为了反应某种特定的情况而做出的一种正确行为”
什么是社会认同感“People assume the actions of others in an attempt to reflect correct behaviour for a given situation”
答案：社会认同感Answer: Social Proof
Or to put it simply.. 或者简单来讲……
“ People will copy what others do, especially if everyone else is doing it”
Also known as herd mentality
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“人们喜欢跟风 , 尤其是别人也这么做”
也称从众心理
Examples of social proof
Canned Laughter
Customer ReviewsThe Oprah Effect
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社会认同感的案例
罐头笑声
用户评论奥普拉效应
So..what has social proof got to do with breaking silence in meetings/presentations?
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那么 .. 社会认同感跟演讲 / 会议上打破沉默有什么关系呢？
A lot. Audience is unwilling to be the first person to ask a question
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关系重大 . 观众不喜欢成为第一个人去提出问题
Ever noticed how typically the first question has a snow-ball effect and leads to many more?
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是否曾注意到往往第一个问题会像雪球效应一样而产生更多的问题？
What can a meeting leader/presenter/trainer do to break through this silence?
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会议领导者 / 演讲者 / 培训师怎样才能打破沉默？
1. Designated Question Asker 指定问题发问者
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Try one of the following 5 techniques;尝试以下 5 种技巧任一技巧
Leader selects a colleague who MUST ask a question at any time领导选择一个在任何时候可以提问的同事
A. Before 之前
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2. Meeting Agenda 会议议程Tell audience you expect questions in allotted Q & A session
告诉大家你在特定的时间段安排了问答环节
A. Before 之前
3. Prepare 1-2 easy questions check-in with audience
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准备好 1-2 个问题 预先准备好 / 与观众确认E.g. After an important slide如在一个重要的幻灯片之后
A. Before 之前
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1.Incentivise Feedback 奖励
B. During ( 期间 )
2. “Question box” “ 问题箱”
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让观众在纸上记录要问的问题
优势 = 匿名
Ask audience members to write down questions on piece of paper
Advantage = anonymity
B. During ( 期间 )
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Summary
社会认同感
总结
解释为什么人们在不愿意或不习惯在你的会议上 问等等
Explains WHY people are uncomfortable to come forward with questions in your meetings, presentations etc
Social proof
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Summary
2. Prepare questions & check-in
2. 准备问题并发问
总结Solutions
1. Designated question asker
1. 指定发问者
3. 会议议程
解决方案
3. Meeting agenda
Before 之前
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Summary
2. 问题箱
总结Solutions
1. Incentivize Feedback
1. 奖励 解决方案
2. Question box
B. During ( 期间 )
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