28th, Oct 2011 FOSS4G Korea 2011 Keynote Talk

OSGeo Korean Language Chapter

Shin, Sanghee(endofcap@gmail.com)

한국어 지부

1.  Lower cost of innovation 2.  Faster time to market 3.  Share risk with others

Quantity

Price

Demand Curve Supply Curve

Quantity

Price

Demand Curve Supply Curve 1

Supply Curve 2

“If it’s digital, sooner or later

it’s going to be free.

”

Free

KRW 800

KRW 5,000

KRW 120,000

KRW 1,995,000

KRW 3,500

USD 4.95

Free

Culture

Brand

Reliability

Experience

Community Open Source Software Developing Model

Core Developers

Administrators

Engineers Community

Contributions

Contributions

Peer Review

Use Cases

Testing

Documentation

Translations

Features

Forum Help

Bug Fixes

Roadmap

Design

Software

‘The Project’

* Source : James Dixon, The Beekeeper

80%

57%

41%

20%

18%

15%

15%

15%

10%

6%

5%

0% 20% 40% 60% 80% 100%

Price

Source Code Access

Community Code Review

Don’t Know

Bug Fix Turnaround

Security

Code Quality

Best Product Functionality

Easier to Adopt in Organization

Other

IP Protection

Open Source Software Advantages over Proprietary * Source : Barracuda Networks

Proprietary Software Advantages over Open Source * Source : Barracuda Networks

65%

47%

44%

35%

28%

23%

17%

9%

7%

4%

3%

0% 10% 20% 30% 40% 50% 60% 70%

Vendor Professional Services

Easier to Adopt in Organization

Automated Updates

Reduced IT Support

Best Product Functionality

Security

Code Quality

Don't Know

IP Protection

Other

Price

1. Lack of formal support and services

2. Velocity of change

3. Lack of roadmap

4. Functional Gaps

5. License Types

6. Lack of endorsements by independent ISVs

* Source : Ray Lane, 6 barriers to open source adoption

Advantages of

Proprietary

1.  Professional service 2.  Continuous support 3.  Easy to use 4.  Reliability 5.  Functionalities

Advantages of

Open Source

1.  Cheaper price 2.  Source code access 3.  Community review 4.  Quicker bug fix 5.  More standard based

Commercial Open Source Software

‘Whole Product’

Software

Integration

Software

Services

Installation

Training

VARs Other

SW/HW

Certification

Support

<Whole Product>

<Open Source SW>

Core Product (Basic functions, symbols, experiences)

Actual Product (Quality, design, brand, packages)

Whole Product (Additional services)

Market Offering (Additional benefits offered by partners)

Commercial Open Source Software Business Model

Customers

Partners

OEMs

Open Source

Software Community

Commercial Open Source Company

‘Go To Market’

Sales, Marketing, Support, Services, Engineering, Pro

duct Mgmt.

+

+

+

Community can hear more functionalities & requests

Customers can gain higher quality software at a better price

The bigger community

the more resources

ACCESS

MONEY

TIME

SKILL

Customer

Next Demand

Next Market

Thank You!!!