HOW TO SELL $20,000 IN POPCORN

• Locations– The Best And How To Obtain Them

• Merchandising– The Way We Present Our Product

• Sales Principles– The Development Of Skills

• Supervision– How To Control Your Success

• Money And Inventory Controls– Keeping What You Earn

• Incentives– Give A Little, Get A Lot

The Road to $20,000 & More

Show and sell in September25 26 27 28

Sportsmans Warehouse4-9PM (2.5 hour shift)Shift 1 J. McKayShift 2______

Walmart and Krogertwo doors4-9PM (2.5 hour shifts)Door 1/2K-Shift 1/1____________K-Shift 1/2____________K-Shift 2/1____________K-Shirt 2/2____________W-Shift 1/1____________W-Shift 1/2____________W-Shift 2/1____________W-Shirt 2/2___________

Krogertwo doors9AM-9PM (3 hour shifts)Door 1/2 K-Shift 1/1____________K-Shift 1/2____________K-Shift 2/1 C. ArnoldK-Shirt 2/2 D. ArnoldK-Shift 3/1____________K-Shift 3/2____________K-Shift 4/1____________K-Shirt 4/2____________

29 30 01 02 03 04 05Krogertwo doors9AM-9PM (3 hour shifts)Door 1/2 K-Shift 1/1____________K-Shift 1/2____________K-Shift 2/1____________K-Shirt 2/2____________K-Shift 3/1____________K-Shift 3/2____________K-Shift 4/1____________K-Shirt 4/2____________

Does not yet re

flect Bud’s, L

ove’s, nor gracio

us offer fo

r Lowe’s

Show and sell in OctoberSunday Monday Tuesday Wednesday Thursday Friday Saturday

29 30 01 02 03 04 05

Sportsmans Warehouse4-9PM (2.5 hour shift)Shift 1______Shift 2______

Walmart two doors4-9PM (2.5 hour shifts)Door 1/2W-Shift 1/1____________W-Shift 1/2____________W-Shift 2/1____________W-Shirt 2/2___________

06 07 08 09 10 11 12

Krogertwo doors4PM-9PM (2.5 hour shifts)Door 1/2 K-Shift 1/1____________K-Shift 1/2____________K-Shift 2/1____________K-Shirt 2/2____________

Krogertwo doors9AM-9PM (3 hour shifts)Door 1/2 K-Shift 1/1____________K-Shift 1/2____________K-Shift 2/1 D. ArnoldK-Shirt 2/2 J. McKayK-Shift 3/1____________K-Shift 3/2____________K-Shift 4/1____________K-Shirt 4/2____________

13 14 15 16 17 18 19Krogertwo doors9AM-9PM (3 hour shifts)Door 1/2 K-Shift 1/1____________K-Shift 1/2____________K-Shift 2/1____________K-Shirt 2/2____________K-Shift 3/1____________K-Shift 3/2____________K-Shift 4/1____________K-Shirt 4/2____________

Walmarttwo doors4PM-9PM (2.5 hour shifts)Door 1/2 W-Shift 1/1____________W-Shift 1/2____________W-Shift 2/1____________W-Shirt 2/2___________

Walmarttwo doors9AM-9PM (3 hour shifts)Door 1/2 W-Shift 1/1____________W-Shift 1/2____________W-Shift 2/1 D. ArnoldW-Shirt 2/2 J. McKayW-Shift 3/1____________W-Shift 3/2____________W-Shift 4/1____________W-Shift 4/2____________

20 21 22 23 24 25 26Walmarttwo doors9AM-9PM (3 hour shifts)Door 1/2 W-Shift 1/1____________W-Shift 1/2____________W-Shift 2/1____________W-Shirt 2/2___________W-Shift 3/1____________W-Shift 3/2____________W-Shift 4/1____________W-Shift 4/2____________

Sportsmans Warehouse9AM - 6 PM (3 hour shift)Shift 1 D. ArnoldShift 2________Shift 3________Does n

ot yet reflect B

ud’s, Love’s, n

or gracious offer fo

r Lowe’s

DO NOT BURN LOCATIONS!• Work Locations On The Weekends According To

The Schedule Provided• Run Locations No More Than 2 Weekends (oops,

we are going for three…, non consecutive)• Share Locations With Neighboring Packs And

Troops• Do Not Use Store Management To Mediate

Locations Usage• Do Not Use Store Dumpsters Or Trash Receptacles

Without Permission

Rules for Sales Locations• Boys Are To Clean Area Before And After Sale. Area Must

Be Kept Neat. Do Not Use Trash Receptacles At Location For Cardboard Bring The Flattened Cardboard Back To The Warehouse When You Settle Up.

• No Going Into Or Out Of The Store At The Host Location. All Boys Should Have Eaten Prior To Coming Out. Candy Is Not Food.

• During Selling Times, Adults May Use Donation Dollars To Buy Drinks (Water/Gatorade Only).

• Donation Dollars May Be Used AFTER The Boys Are Finished To Buy Food For Boys, No More Than $5/Boy – No Candy.

Rules for Sales Locations #2• There Are No Tips!! Statements Made By The Customers

Such As “Keep The Change” Or “You Keep The Popcorn” Are Considered Donations. All Donations Are Put To Good Use In Support Of Scouting.

• If, When You Get To Your Assigned Location, You Find Another Scout Group Selling, Do Not Engage Them Or The Store Manager. Call The Kernel On the Cell And We Will Give You An Alternate Location. If You Are Approached By Another Group, Call The Kernel And He Will Give Direction Re: Alternate Locations.

• Please Do Not Take Chairs Or Tables To The Location. They Take Up A Lot Of Room And Work Against Us.

CHAIRS AND TABLES ARE the WALL!!!

Each Sales Day Start PointCases

Military Product Donation 05 Way Tin 03 Way Tin 13 Way Cheesy 124 pack Extreme Butter 224 pack Variety 0Supreme Caramel 2Chocolate Caramel 020 pk SS Fat Free 215 Pack Butter 214 Pack Kettle 0Caramel 07 Pack Butter 4

Still being worked….

Prizes

We have prizes!!!

Biggest Prize Earn Your Way• The troop makes 30% on the retail sale

• 1/3 of what the troop makes will go into individual scout accounts (10% of retail sale)

• Each young man who sells $2,500 earns his way to Summer Camp, at no cost to parent.

• Each young man who sells $3,500 earns his way to Summer Camp, and choice of Weekend Camp Outs.PARENTS: This is IMPORTANT!!

What Are We Selling This Year?

Merchandising – How we will sell…• Clean The Area First – Bring A Broom And Dustpan. If you

don’t have one, ASK!• No Tables! No Chairs! It Will Be Used As A Shield And

Prevents Movement. Convenient hiding place….• Use Empty Cartons To Keep Product Off The Ground And To

Elevate The Display• Pyramid The Product. Be Creative In Developing An Appealing

Display. • Do NOT Put Up Signs With Pricing.• DO NOT OPEN PREPACKAGED POPCORN AND SELL AS A

SINGLE UNIT. This Action Will Reduce The Dollar Level Of Your Lowest Sale, And You Will Lose Donation Dollars.

Appearance• All Boys In Class A Uniform• All Boys Know The Presentation• All Boys Are Courteous At All Times• Area Is Kept Clean And Unobstructed.

Everyone Spoken To Is Shown Appreciation For Taking The Time To Listen.

PRESENTATION!• Get the customers attention– “Excuuuse Me, SIR / MA’AM!”– Maintain Eye Contact!!!!• If the customer is not looking at you or you are not

looking at them, SOMEBODY IS NOT PAYING ATTENTION– Keep the customer focused (Bringing them back)• Motion Create Emotion• Energy = ENTHUSIASM

– Superlatives are SUPERWORDS• “DeeeeLicious”

Our Young Men will get further instruction on the Presentation at our upcoming Troop Meetings

How are we going to meet our Goal?

• Show and Sell primary means– Credit Card Readers to catch “I don’t have cash…”,

or “I forgot my checkbook…”• On Line sales Available• Door to door at your leisure

Show and Sell results: $100 to $200 per hour and more WHEN you FOLLOW THE TECHNIQUES.

• We are limited by the locations we secure and the number of people we talk to.

• We are limited by the boys who understand and know the presentation inside and out.

• We are limited by the number of parents who get involved as site supervisors.

What are our limitations?

THERE ARE NO LIMITATIONS!!!

Other than the ones we put upon ourselves

What are our limitations?