how to sell a father's day contest
TRANSCRIPT
Presenters
Julie FoleyDirector of Affiliate Success@julie_foley
Why Contests?
• Build Audience, Page Views and Brand Awareness
• Generate Sponsorship & Ad Revenues
• Build User Database for Email Marketing
• Grow your Facebook Likes• Allows for you to enter Agency
Model and build contests for advertisers
Agenda
• Father’s Day Photo Contest Overview• Custom Case Studies• UPICKEM Resources• Additional Success Tactics• Q&A
Why Fathers Day?• # 6 most popular contest type run
on the UPICKEM platform• Reaches Key demographics
• 70.1 million Estimated number of fathers in the US
• 39% have an annual income of $50K or more
• Great advertiser potential
• 8,111: Number of men’s clothing stores
• 16,010: Number of hardware stores
• 22,116: Number of sporting goods stores
Template Contest Overview
• Contest template that can be locally branded and run on your site
• Default Dates:• Submission period: May 21- June 3• Voting period: June 4 – June 17• All dates and branding can be
changed• The only submissions that show up
in your contest are the ones from your market
• Play Anywhere• Contest is accessible via website,
Facebook, mobile and tablet
Template Contest Overview
• Prizes • Local prizes can be added• This is not a National contest
There are no national prizes• Winners
• Can be determined by highest number of votes OR by panel of judges
FAQ• FAQ in User Manual• How do I request this turnkey contest?• Can I alter the branding?• Who approves entries and comments• Can I alter the dates?• Are there national prizes?• Can I add local prizes?• Can I edit rules?• Can I change voting limitations?• Can I customize registration page?• Can I add email opt-ins?• Do you have a sales kit?• With new layout of Facebook for brand
pages, can I still Like-Gate this contest?
Adding Contest to your Site
• Template Contests• Login to Admin Tool• Click on Father’s Day to add it
to your site• Custom Contest
• Login to Admin Tool• Create your own contest
• Photo• Essay• Video• Sweepstakes
Resources
• Fully branded Father’s Day contest
• Contest overview• Print & web promo ads• Advertisers to consider• Sales PPT• User Manual & FAQs
Template vs. CustomTemplate• Turn-key• Ad templates• Resource Center• Contest creation done for you
Custom• Unique• Stands out in your market• Additional “Father’s Day” contest ideas• Man Cave Makeover• Grilling Recipes• Daddy’s Day Out Sweepstakes• Father-Son Look-alike• Why My Dad’s the Best (Essay or Video)• Father’s Day Photo Contest (custom branding)
Custom Contests
Kearney Hub Kearney, NE Father’s Day Photo Contest 2011• 3 major sponsors; 5 supporting sponsors• 191 Submissions• 37,827 Votes
Custom Contests
KXLTRochester, MNLike Father, Like Son• 48 Submissions• 676 Registered Users• 6936 Votes
Custom Contests
Appeal DemocratMarysville, CAFather of the Year
• 27 Submissions• 931 Registered users• 6,483 Votes
Additional Success Tactics
• Facebook• Mobile & Tablet• Custom Emails• Secure prize partners
• Add to your Facebook page• Add to your sponsor’s
Facebook page• Add Like-Gate for both you
and your sponsor• Power your social strategy!
Mobile and Tablet
• Turnkey mobile version is branded with contest logo
• Customize mobile version with sponsor ads
• Turnkey tablet version will mirror website look & feel
• Tablet version of custom contests can also mirror your website look & feel
• Power your mobile strategy!
Custom Emails
• Initial invite to your promotion database
• Reminder emails to registered players
• Submission received/approved emails
• Email friends/entry link• Results/wrap up email
Identify Prize Partners
Secure prize partners• Offer advertising in exchange for
runner-up and grand prizes• Announce winners on your
website, on Facebook, through eBlasts, on-air or in print
