How to use 5,000,000 sells our game?LecturerMing-Yu Chang張明裕老師

Team member499k0109 翁士翔 498k0095 李孟恬 499k0068 許立妍 499k0072 呂玥蓉499J3022 齊育汎 499J3039 徐元昕

About our game

Target ： 13~23 years old Game type ： puzzlePrice ： FreeArt style ： Funny American style.

How to use 5,000,000 sells our game?

1.GNN news

‧Bahamut is a huge game information exch- anging website.

‧ Many game news on GNN.

‧ About the price, cost 70,000 a week. buy for half year, about 1,830,000.

2. Transportation vehicle advertisement

‧ It’s a common advertisement way

‧ In the Taipei MRT vehicle.

‧ Size is about 30*150 centimeter

‧ 260,000 for a week. For two months will be 2,300,000.

3. Live game players

‧ How the game was constructed and　 　 how to play the game by live game player

‧Each views number of live game play video is between 20000 to 70000.

‧ About the cost. It will be 0!

4. Dōjinshi/Fan conventions

‧ Will attract about 2000 to 50000 people.

‧ Our group will take part in as a professional member.

‧ North Taiwan: FF,CWT. Middle Taiwan: GJ South Taiwan: SIK,FFK,CWTK‧ It will cost totaly about 870,000.

Pay for attend as professional member

100000

6 Staff’s pay 25000Poster 7000Paper ads 2500Transportation for goods 500Transportation for staff 3600Lottery awardsPad for 1 10000Mobile battery pack for 3 6000Flash disk for 5 2000Game art book for 20 6000Character accessories for 30 1500Hand fan for 40 800Total 164900

1.GNN news. 1.83M

2.MRT vehicle AD 2.3M

3.Live game players4.Dōjinshi/Fan con 0.87M

Conclusion

Advertising effect forecast

Visitors in dōjinshi/fan conventionsFF 60,000CWT 40,000GJ 10,000SIK 8,000FFK 50,000CWTK 30,000

Predict of demo version played numbers6 con*2 days* 360 Maximum

player number in a day. 4,320

Predict of live game play video views23,000

Predict of Transportation vehicle ad views103,000 a day* 60 days 6,180,000

Predict of GNN ad views24,000 a day* 180 days 4,320,000

Thanks listening

-END-

Presentation notes

1 Bahamut 巴哈姆特

Bahamut is a huge game information exchanging website巴哈姆特是個龐大的遊戲交流網站

There is so much game news on GNN. And it has become one of the most often watched websites. So if we put our ad here. Many people shall notice it.有許多的遊戲新消息都會在那裡公布 , 已成為玩家常逛的網站之一 , 所以將廣告放在這裡 , 想必會有許多的人觀看到。

About the price, cost 70,000 a week. Buy for half year, about 1,830,000.價格上 , 一周計費 7 萬 , 以半年來說 , 大約 183 萬。

2 Transportation vehicle advertisement 交通工具廣告

It’s a common advertisement way. Some people won’t surf the internet everyday. So we put our ads in real world.就是較為一般的廣告方式，並不是所有人天天都會上網，所以我們將廣告放到了真實的世界中。

We will put it in the Taipei MRT vehicles. Where a lot of people will passed by and saw it.將廣告刊登在人潮多的台北捷運車廂內。

Size is about 30*150 centimeter. And the price is 260,000 for a week. For two months will be 2,300,000.價格上 , 以 30*150 公分為主 , 一周 26 萬 , 兩個月下來約 230 萬。

3 Live game player 遊戲實況玩家

Because of live game player become more popular these days. We decide to increase our visibility by live game players. TV advertising can only display 15sec or 30sec about the game. But a live game play video can do more! 由於最近遊戲實況主的活耀 , 我們也決定透過他們 , 來推廣遊戲 , 比起單純的電視廣告或宣傳片只能展示 15 到 30 秒的畫面 , 遊戲實況的效果更好。

Audience can find out how the game was constructed and how to play the game by live game player’s own special perform style. That differently can make a strong early experience of the game to audience.透過實況主獨具特色的實況方式 , 觀眾更能夠看見整體遊戲的結構與玩法 ,能夠大幅提升眾人對此遊戲的初期認識。

There’s a famous Taiwan live game player, 阿神 kōki in OEUR studio.Each views number of his live game play video is between 20000 to 70000.以 youtobe 上較為知名的台灣實況主 : 芋圓柚子 (O EU R Studio) 團隊的阿神為例 , 每個影片的觀看人數大約在 2 萬至 7 萬人。

3 Live game player 遊戲實況玩家

About the cost. It will be 0! Many live game player only plays the game that they are interest in or some audience recommend to. And we will recommend our game as an audience.

價格上 , 基本上為 0, 遊戲實況主大多以自己有興趣、或受到觀眾推薦才實況該遊戲 , 我們會以推薦的方式 , 請他們實況遊戲。

4. Dōjinshi/Fan conventions 同人誌販售會

A Dōjinshi /Fan conventions(also known as “con”), Difference between its size. Will attract about 2000 to 20000 people to visit. Nowadays, not only Dōjinshis, there Is more and more original comics, hand made goods or even indie games had been sell at the con. And we decide to join in. By the large number of visitor, our game shall been known wider and deeper.

一場同人展的參觀人數依照大小場不同 , 約在 2000~20000 人 , 而現在的同人展有越來越多的原創作品 , 不只是漫畫 , 連手工製品到遊戲都有。所以我們也打算利用人潮多的同人展 , 堆廣遊戲的知名度。

Our group will take part in as a professional member. Go around north,middle and south Taiwan. We will not only sells our goods. but also will have 15 pads for visitor to play our game in demo version. And for who finished the demo vision. They can play lottery as a reward.我們團隊將會以企業攤的名義參展 , 並且跑遍北中南除了販售自家的周邊商品之外 , 也提供 15 個位置平板讓群眾試玩 , 完整試玩的人可以參加抽獎 , 進而吸引人潮。

4. Dōjinshi/Fan conventions 同人誌販售會

The con that we will take part in is:

North Taiwan: FF,CWT.Middle Taiwan: GJSouth Taiwan: SIK,FFK,CWTK

It will cost totaly about 870000NTD

預計會參加的同人場 :北部 FF 、 C W T 。中部G J 。南部 SIK 、 FFK 、 C W TK

總共花費約在 87 萬左右。