hrseminar kpi's: eline van poeck - alken maes
TRANSCRIPT
ALKEN-MAES BREWERIESPerformance-driven, Values-led Culture
Eline Van Poeck, HR Manager
2 June 2016
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1988 Merger of the Breweries Alken & Maes into Alken-Maes
1994 Alken-Maes part of Danone group2000 Alken-Maes part of Scottish & Newcastle2008 Alken-Maes part of HEINEKEN Group
Alken-Maes Breweries, part of the HEINEKEN Group since 2008
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Head office in Mechelen, 3 breweries (Alken, Kobbegem & Opwijk)Alken-Maes employs around 500 peopleYearly volume of 1.4 million hectolitresYearly turnover of 200 million euros
Alken-Maes Breweries, the Innovative Challenger on the Belgian beer market
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People and their performance are at the heart of our success and future
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To build a high performance culture we focus on WHAT has to be achieved and
HOW it has to be achieved
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Our strategy changed fundamentally in 2014, creating a burning platform to sharpen the WHAT and the HOW in our Performance Management
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FIX PROFIT LIMITED CAPEXCOST CUTTING FIX
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From red to green by end 2015
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PROUD WINNING
INNOVATIVE CHALLENGER
So ... What’s your strategy
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PROUD WINNING
INNOVATIVE CHALLENGER
DisproportionateGROWTHOff Trade
EFFICIENCYIn Supply
AFFLIGEMGLOBAL
TURNAROUNDORIENTEDorganization
FIXPROFITABILITY
On Trade
BuildLOVEbrands
FIGHTfor the
Category
7 MWBs
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DisproportionateGROWTHOff Trade
EFFICIENCYIn SupplyAFFLIGEM
GLOBAL
TURNAROUNDORIENTEDorganization FIX
PROFITABILITYOn Trade
BuildLOVEbrands
FIGHTfor the
Category
INDIVIDUAL OBJECTIVES
(WHAT)
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The real challenge was to change the mindset of our people
FIX
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PROUDWINNING
INNOVATIVECHALLENGER
Which values will drive performance?
4 C’s
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PROUDWINNING
INNOVATIVECHALLENGER
8. Put Safety first9. Keep it simple
1. Bold choices2. Drives to Win3. Act as an entrepreneur
6. Contribute to a great working climate7. Focus on support over control
4. Learn to improve5. Collaborate through trust
9 BEHAVIOURS
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behaviours were translated in DO’s and DONT’s
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INDIVIDUAL BEHAVIORS
(HOW)
1. Bold choices2. Drives to Win3. Act as an entrepreneur
4. Learn to improve5. Collaborate through trust
6. Contribute to a great working climate7. Focus on support over control
8. Put Safety first9. Keep it simple
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We added some color to our behaviors
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• Model based on the psychological theory of Carl Jung.• Identification of different personal preferences.
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We linked the 9 Behaviours to the 4 Insights Colors
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Interactive team workshops “how can I contribute?”
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example Packaging team
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Yes! We did!
We went from red to green by end 2015
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KPI’s & Behaviours Corner stones of our Performance Management Culture