Hng dn to Facebook Fanpage cho doanh nghipTheo thi gian Facebook tr thnh mt phn khng th thiu trong chin dchmarketing onlineca mi doanh nghip ngy nay. trn th gii h p dng trit li ch ca Facebook fanpage dnh cho doanh nghip vo qu trnh marketing v chm sc khc hng. Cn doanh nghip ca bn, liu ngh ti vn ny cha? Nu cha,TAKAngh rng Facebook l la chn m bn nn th.Trong khun kh bi vit ny bn s bit lm cch no to ra mt trang Facebook page dnh cho doanh nghip mt cch chi tit nht.u tin bn s vo faecbook.com v ng nhp vi ti khan facebook c nhn ca bn, nu cha c th hy ng k mt ti khon facebook c nhn. Sau click vo link sau to Facebook Fanpage.https://www.facebook.com/pages/create.php1. Chn la mt loi hnh ca FanpageClick vo hnh mnh ha xem chi tit

C 6 loi hnh bn la chn Local Business or Place Company, Organization or Institution Brand or Product Artist, Band or Public Figure Entertainment Cause or Community

Vic chn la phn loi s gip Fanpage c bn xp hng cho nhng tm kim c lin quan ti nhng thng tin m bn cung cp trn Facebook Pages.

Sau khi chn 1 trong su lnh vc, chn category ph hp vi loi hnh dch v sn phm ca cng ty bn v in tn ca doanh nghip >click Getstarted. Hy nh rng mt khi chn category v tn doanh nghip v khi to th khng th thay i, v th hy suy ngh k trc khi quyt nh chn nu khng bn s phi xa ton b page v lm li t u.2. Hon thnh thng tin c bn.Sau khi bmget startedbn s c chuyn qua bc tip theo han chnh nhng thng tin c bn.Bc 1:Phn About: gii thiu m t ngn v doanh nghip ca bn, nn ngn gn v , chn thm link website ca bn vo. M t tuy ngn gn nhng phi m bo to nn s khc bit cho thng hiu ca doanh nghip ng thi phi hp dn v li cun fan hay l nhng ngi s follow Facebook Page .. Phn about s xut hin trn giao din chnh ca Page nh di y:

Thng tin phn About s xut hin nh hnh doi y khi han tt qu trnh ng k.

Bm Save info sang bc tip theo.

Bc 2:y l bc thit lp nh i din cho Page ( Profile picture) bn c th b qua bc ny bng cch n nt skip v c th b sung sau khi hon thin.

Nn s dng logo cng ty lm nh i din Fanpagenh ny s l nh i din cho mi ln bn comment trong mt bi post hoc trong new feed. L tng nht l bn nn s dng logo ca cng ty. Trn thc t kch thc ca nh khi hin th ch l125*125 pixelnhng lc upload Facebook s yu cu bn s dng nh kch thc180*180 pixel. Sau khi chnupload from coputer, bn nNext chuyn sang bc 3.

Bc 3:thit lp a ch hay l ng dn ca Facebook Page. BmSet Address sang bc 4.

Bc 4:y l bc thit lp phng thc thanh ton nu bn mun s dng dch v qung co ca Facebook tng tnh nhn din thng hiu doanh nghip vi cng ng trong Facebook. Nu bn mi bt u th c th b qua, nghin cu sau, clickSkiphon tt ng k.

Chuyn qua bc tip theo, bn hy l ngi like u tin cho Facebook page ca mnh.3. S dng Admin Panel.

Nh vy bn han tt qu trnh ng k mt Fanpage cho Facebook. By gi bn hy lm quen vi giao din qun tr ca Facebook Fanpage. Bng qun tr l ni tp trung nhng tnh nng v ty chn bn c th ti u Fanpage cng nh theo di cc hot ng xy ra.Edit Page:

Ty chn Edit page pha bn trn cung cp nhng ty chn khc nhau

Updagte public info:cho php bn cp nht nhng thng tin m bn cung cp trc trong phn About. C th v y nh l phin bn m rng caphn About. Tng t bn c th bm tip vo mc Edit setting thit lp cc thng tin lin quan ti Fanpage.Manage Admin Roles:Ty chn ny cho php bn qun l vai tr ca Qun tr vin hay l admin ca Page. C ngha l bn c th mi nhng thnh vin trong doanh nghip tham gia vi vai tr cng qun tr Fanpage tr li comment hoc tin nhn ca fan. Bn c th thit lp quyn hn cho h, khng trao ton b quyn lc qun l nh Admin cao cp. Nhng phn cn li kh n gin c th t khm ph thm.Build AudienceBn di ty chn Build Audience ( Xy dng khn gi) l nhng ty chn cho php bn mi mi ngi like Fanpage qua 2 hnh thc: Mi nhng ngi c trong friendlist ca Facebook c nhn ca bn Mi nhng ngi m bn bit a ch email.Ngoi ra cn c chc nng chia s page (Share page) v To qung co Page mt ph.Xem thm5 iu cn bn cn ch khi lm Marketing trn Facebook

Thng thng th cc marketer hay l ch doanh nghip to Facebook fanpage thng rt nng vi trong vic mi ngi khc like Page ca mnh. Hy t ra th thch cho chnh mnh tm ra chin lc pht trin thng minh hn. Trc tin hy xy dng page c nhiu ni dung, sau mi nhng ngi quen bit ng h thng hiu ca bn nhm mc ch tng tc vi ni dung bn to ra. Mt khi Facebook Fanpage c mt s hot ng tng tc, trao i tr chuyn trn page hy mi thm ngi v email contact bn bit, khi nhng ngi c mi h thy s trao i si ni trn mt page c ni dung hp dn h s thch like hn l mt page v v.T thi im bn c th thoi mi quyt nh s dng nhng cng c qung co ca Facebook thc y lng Fan nhanh hn.4. Cc tinh chnh khcCover photo:

Cover photo ging nh banner ca Fanpage, y l khu vc bn c th qung b thng hiu qua hnh nh. S dng mt nh c kch thc chnh xc l 815*315 lm nh cover. Hy s dng s sng to ca bn thit k ra bc nh c o th v cun ht ngi xem lm cover.Xem thm cchup nh ln facebookCustom Tabs

Facebook cho php bn khng gii hn Tab trn page. Nhng nh hnh minh ha bn thy n ch c th xut hin cho ngi dng thy trc tip 4 tab di nh cover. Fan mun thy thm tab th click vo mi tn xem cc tab cn li. Cn nhc la chn cc tab xut hin 4 v tr ny, c th l photo, note, event. Hy nh rng nu bn s dng app ca bn th ba, th nn cu hnh cc tab c lp ch mc trn Facebook ch khng phi trn my ch ca bn th 3.Posts:Khi cp nht trng thi trn Fanpage hy m bo s dng nhiu loi hnh ni dung khc nhau. Nhng hnh nh no khn gi ca bn thch xem. Nhng cu pht biu nh th no th h thch c, nhng lin kt nh th no th h s click. Xem thmngh thut vit status facebook c nghiu ngi like

Bn cng c th n vo ngi sao nh pha trn bn tri bt k bi post no lm ni bt bi vit theo chiu ngang. iu ny khng ch gip cho bi post trng ging nh mt cover photo trn timeline ( dng thi gian) thc ca bn m cn lm ni bt pages nh nhng mc lch s quan trng trong cng ty. Hy s dngchc nng highlightny thng bo sn phm, ngy k nim thnh lp cng ty, cc s kin ln ph hp vi thng hiu ca doanh nghip.

Bi vit c highlight

C mt trang Fan page p l iu tuyt vi nhng bn vn phi m bo theo di st sao Fan tng tc vi Fanpage nh th no. Pha trn bn phi ca bng iu khin ( Admin Panel) bn s thy tt c tin nhn ring m user gi ti trang ca bn. Trong khi pha trn bn tri v trung tm Admin Panel s hin th tt c cc bi ngi dng yu thch v ang bnh lun.

Hy m bo tr li nhng comment v message mt cch y nu thy cn thit, iu cho thy bn khng ch quan tm ti lng ngi like m cn thc s quan tm ti vic giao lu v tng tc vi Fan ( nhng ngi c kh nng l khc hng tim nng ca bn), qua trnh nhng nh hng bt li t vic b qua nhng ngi ny.Trong thc t theo nghin cu ca Gartner, vic khng phn hi qua mng x hi c th lm tng 15% t l khc hng hin ti ri b Fan page.5. o lng hiu qu.

Sau mt thi gian xy dng v pht trin trang Facebook Fanpage cho doanh nghip bn cn o lng hiu qu m bo rng bn ang a ra nhng quyt nh ng n khi tip th trn Facebook. Click vo mc Insights xem thng tin chi tit v cc thng s nh lng like, talking about, reach ng thi cng xem c t l tng gim ca cc thng s ny t gip bn a ra nhng quyt nh cho chin lc pht trin ni dung ng n, nhng g nn tip tc, nhng g khng.Nh vy thng qua bi hng dn ny, TAKA mong rng bn s hiu r cch thit lp mt Fan page cho doanh nghip ca mnh. Chc bn pht trin thnh cng Fan page v tng tc c vi nhiu khc hng tim nng.- See more at: http://www.taka.com.vn/huong-dan-tao-facebook-fanpage-cho-doanh-nghiep/#sthash.J5X2khyw.dpuf