More with Less

David Bladow CO-FOUNDER + CEO, BLOOMTHAT

Scaling with simplicity

@dbladow #hustlecon

Ask yourself

If sending flowers was as simple as sending a text, would you send

them more often?

Simplifying floral delivery

@dbladow #hustlecon

User experience

The BloomThat story

•  Personal pain point •  Y Combinator •  Raised $7.6M in Series A •  Expanded nationwide in

February

@dbladow #hustlecon

The BloomThat story

@dbladow #hustlecon

@dbladow #hustlecon

It wasn’t always this rosy…

@dbladow #hustlecon

Summer 2015

Burning through $550k a month, you only have 4 months of cash left to live.

What do you do?

Expansion is hard

•  Over-complication •  Process didn’t scale •  Running multiple

companies

@dbladow #hustlecon

Questions for survival

•  How can we sustainably scale our original idea?

•  How can we streamline internal operations?

@dbladow #hustlecon

Focus on the core idea

@dbladow #hustlecon

Back to the basics

Default alive

•  Lean and mean •  Smarter not harder

@dbladow #hustlecon

@dbladow #hustlecon

Just how well did it work?

We cut our burn rate down to $15,000 a month.

Key learnings

•  Start narrow •  Don’t mask •  Talk to your customers •  Understand your

evolving founder role •  Create clear filters

@dbladow #hustlecon

@dbladow #hustlecon

What’s next?

Changing consumer behaviors

•  BloomThat as a verb •  Synonymous with

‘thoughtfulness’

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BloomThat today

@dbladow #hustlecon

Bloomthat.com | iOS App

David Bladow CO-FOUNDER + CEO

#hustlecon @dbladow

/BloomThat @BloomThat @BloomThat @BloomThat