Hva kan ikke måles i en kvantifisert verden?

Jill Walker RettbergProfessor i digital kultur, Universitetet i Bergen

13/1/2015

Leder for en markedskampanje i sosiale medier på et seminar i Bergen næringsråd, 28/11/2013

Det som er så bra med digitale

medier er at du kan måle dem!

Stordata Digital humaniora Cultural analytics

Tre typer selvrepresentasjonSkriftlig

Diary: (CC) Ellen Thompson http://www.flickr.com/photos/eethompson/2142754337 Selfie: (CC) TempusVolut http://www.flickr.com/photos/mrmorodo/11230014075 Nicholas Felton: The Feltron Annual Report, 2007. http://feltron.com/ar07_01.html

Visuelt Kvantitativt

Chronos: Find your time. See how you are spending your time without lifting a finger. chronos runs in the background on your phone and automatically captures every moment.

(dette er ikke nytt)

Benjamin Franklin’s virtues:Temperance,

Silence, Order, Resolution, Frugality, Industry, Sincerity,

Justice, Moderation, Cleanliness, Chastity, Tranquility, Humility

We bring up our children to expect detailed tracking

http://youtub.blogg.no/1253879937_anmerkninger_ordfrern.html

Når en professor slutter ved det humanistiske fakultet ved UiB er det et excelark som bestemmer hvilket fagområde den ledige stillingen skal utlyses i. (Bemanningsplanen er tatt fra sakspapirene til fakultetsstyremøtet i nov 2013)

“Photographed images do not seem to be statements about the world so much as

pieces of it, miniatures of reality that anyone can

make or acquire.”

Susan Sontag, On Photography, 1973

Image: (CC) Greg Peverill-Conti https://www.flickr.com/photos/gregpc/8709429483

Dataism is a widespread belief in the objective quantification and

potential tracking of all kinds of human behavior and sociality

through online media technologies.

José van DijckProfessor of Media Studies University of Amsterdam

Johanna Drucker om subjektive visualiseringer

(cc) Greg Wass https://www.flickr.com/photos/gregorywass/13104114915/

data eller

digitale spor

Marwick, Status Update, page 12.

In the early twentieth century, the technology of public schooling was designed to regulate children to work in factories: children were trained to respond to bells, walk in lines, and perform repetitive tasks. (..) Web 2.0 technologies function similarly, teaching their users to be good corporate citizens in the postindustrial, post-union world by harnessing marketing techniques to boost attention and visibility.

Hva med alt det vi ikke kan måle?

Du må måle alt, justere, måle igjen.

Social media marketing strategist at Bergen Chamber of Commerce, Nov 28, 2013

Det er noen ting du ikke kan måle.

Om målingene ikke for teller alt så må du bare måle mer! Sett opp

flere værstasjoner. Skaff mer data så får du et mer komplett bilde.

Anders Brenna (@abrenna) to Bergen Chamber of Commerce, 28 Nov 2013.

Så hva bør vi legge til?

@jilltxt