INNOVASJONSKONFERANSEN 2015

Hvilke fordeler har maritim industri av ”Big Data”?

Gunnar Johansson Transport Industry Leader at IBM Nordic and Board member at ITS Norway

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Technology is the most important external factor for companies' future

The New World is Inter-Connected The Integration and Orchestration of the Physical and Digital world for all parts of the transport system

Sensor to Sensor Sensor to Customer Sensor to Enterprise Cloud as the Integration

Hub Connection Enabler Context Awareness

Empowered Customers Application Ecosystems Geo-spatial awareness Personalization

Conversation and Collaboration

Personalization Real-time Interactions Trust

Structured and Unstructured Big and Small One source of “Truth” Empowers Forces of

Change

Analytics Cognitive Computing Insight and Visualization

Transportation system

4 Source: Netflix

”Big data analytics” has already sat down in our couch

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Title: Back to the Future, 1985 Director: ROBERT ZEMECKIS Stars: MICHAEL J. FOX, CHRISTOPHER LLOYD, LEA THOMPSON

This is not the first technology shift on earth!

How will “Big data analytics” change the business rules in the transportation eco system?

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Optimized operation and maintenance

Connected Vessel, Vehicle and Train

Optimized Logistic and Control

A Smarter Planet

Connected car will change the eco system and make transport systems safer and more efficient!

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Real Time Speed

Real Time Breaking

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Route map and station visualization Active icons

Real-time day of operations KPI monitoring Historical comparisons

Intelligent Terminal Operations a Central Collaboration Platform, dashboard integrates video alerts & camera

feeds, predictions, standard operating procedures and communications to enable faster response

© 2014 IBM Corporation

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The emphasis today, is to put the customer at the center and manage sales and service delivery throughout the customer journey experience

Developing an Integrated Traveler Eco-system is required to reduce the Complexity and Respond to

Customer Expectations and Demands

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Smart Open data solutions to improve traffic management and end user services

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Intelligent Transportation

3rd party applications

Traffic Prediction

Modeling & Simulation

Video Analytics

Visualization & Analytics

Video Cameras

ALPR Cameras

Bluetooth Vehicles Social Media

Loop Detectors

Adapters

...

Integrated Environmental Monitoring •Integration with daily operations •Integration with new sensors •Robust, reliable and more standardized HW and SW •Real/right time capability •Life cycle monitoring systems •Improved analytic capabilities

Overall scope: Three specific decision

support needs

Extend operational window Use Case 2: Resource Monitoring

Detect and quantify leaks Use Case 3 Leak Detection

Deposit drill cuttings safely Use Case 1: IEM Drilling

Guidelines for future business opportunities

• Strong Competition drives scale and low speed at sea • Urbanization drives high speed logistics and specialization of

harbor terminal operation and re-evaluate location

• e-Commerce and customer service demands will force shippers to re-evaluate location of their manufacturing facilities and distribution model

• Big Data and Analytics will be a commercial competitive advantage but also tool for legal compliance and environment control

• But; security, security and security

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IBM FL Experience Highlights

• Application Development and Maintenance

• Global Process Services • Strategic Outsourcing • Operations Optimization • System Transformation • Merger Integration Planning &

Execution • Customer Experience / CRM • Business & Operations Strategy • IT Strategy Assessments /

Roadmaps • Workforce Mobility • Service Oriented Architecture

Design • Self Service Sales & Solutions • ERP Implementation • Complex Program Management

IBM has more than 50 years of experience working with the world’s leading freight logistics providers industry, delivering services and solutions to meet their ongoing needs.

In 2004, IBM acquired Maersk Data as a means to solidify our partnership and extend our reach into container shipping.

The Port of Singapore Authority optimizes transshipment planning

Need • This port needed a way to assign yard

locations that would satisfy a stringent set of safety and operational conditions

Solution • This port implemented an intelligent ship

planning module developed using IBM ILOG Constraint Programming.

Benefits • The port can now produce a loading plan in

less than 30 minutes

• Stringent location planning

• Faster vessel turnaround

• Improved staff productivity

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Thank you!

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Gunnar Johansson IBM Transport Industry Leader Member of the board at ITS Norway gunnar.johansson@no.ibm.com

Ask Watson

Watson: Hi Karl. I’m very sorry but due to a switch failure you will arrive about 90 min later than expected at about 15:20 in Darmstadt. Is there anything I can do for you? Karl: Yes, I will be too late for my client meeting and will have to postpone it to the next morning. I need hotel and a suggestion for dinner in the evening.

Support, Services & Commerce “MY Companion“ A travel companion fully powered by Cognitive Computing

• Watson pro-actively reaches out to Karl

• Watson considers his door-to-door journey to Elisabethenstr in Darmstadt and the new arrival time

• Watson incorporates information from operations such as the switch failure

• Karl can immediately react and ask for specific help related to his journey

Highlights

Karl’s train will arrive 25 min late in

Frankfurt and he will not catch his

connecting train.

• Watson considers hotels near by his destination

• Commerce partners of Railway will primary be proposed

• Watson supports also with the booking process as the backend system of Railway seamless incorporates many commerce partners

• Vouchers will be stored on the smartphone next to the tickets in the Navigator app

Highlights

Karl needs to stay in Darmstadt over

night. Watson will support in booking hotel and dinner.

Ask Watson

Watson: I would propose the Best Western Plus Hotel just around the corner. For dinner I’m very glad to offer a voucher for the Café Extrablatt in the city center. What do you think?

Watson: OK. Please give me a second to arrange your evening.

Karl: Great. Please book and send me the voucher.

Support, Services & Commerce “MY Companion“ A travel companion fully powered by Cognitive Computing

• Watson pro-actively considers the need to change the return journey

• Commerce partners will primary be proposed

• Karl just needs to drop his meeting schedule and Watson can act

• Natural language dialogue helps Karl to cope with the situation as painless as possible

• Watson in continuously learning and getting better

Highlights

Karl’s evening is secured. The

Navigator app as the personal companion stores the voucher. Rebooking the trip home will be done

hassle-free.

Ask Watson

Watson: You now have a reservation at the Best Western and a voucher of 5 € for Café Extrablatt has been pushed to the Navigator application. Also your return tickets are still valid, should I book new reservations for you?

Watson: OK. New reservations will be made and pushed to Navigator app. Once again, sorry for the inconvenience.

Karl: Indeed, My meeting will end at 11:00 so arrange accordingly.

Support, Services & Commerce “MY Companion“ A travel companion fully powered by Cognitive Computing