FEASIBILITY STUDY OF HYUNDAI MOTORS

Renita KawuryanFerry Andi S

COMPANY PROFILE• Native name :현대자동차주식회사• Type : Public (KRX.0005380)• Established : 1947 (commercial), 1967 (the

company)• Headquarters : Headquartered in Seoul,

South Korea• Product : Automotive• Income : US$ 8.4 billion (2013)• Net profit :Rp 10,181,083million (2014)• Employees :29.700 (2014)• Prime :Hyundai motor group

LEGAL

The UN Global Compact is a voluntary initiative that promotes ten universally accepted principles in the areas of human rights, labor, the environment and anti-corruption. HMC joined the UN Global Compact in 2008 and declared its commitment to fulfilling its social responsibilities. In addition, an ethics committee was established in 2007 in order to improve transparency in the management decision making process. In 2002, we adopted a voluntary fair trade compliance program in order to ensure fair trade with our suppliers

MARKETING ANALYSIS

Product• Grand Avega• Grand i10• Tucson • Santa Fe• Sonata• H-1• Starex Mover• Getz

MARKETING ANALYSIS

Price : depend on product

Place : The plants are located in Ulsan, Asan and Jeonju ,Korea

Promotion : Regional Football League ,World Cup events and another sport cup

MARKETING ANALYSIS

MARKET ANALYSIS

• SegmentationFor midle segmentFor high segment

• Target For developt country and development country

COSTUMERS ATITUDE ,BEHAVIOUR AND SATISFACTION

Hyundai give service home to home and inspection before service if needed ,for satisfied the customers .

OPERATION AND TECHNOLOGY

• For product : HTRAC , Electric vehicles (EV), Hybrid vehicles (HEV), Technology to produce eco-friendly cars

• For Factories : Green house gas reduction in factories ,solar power ,and nuclear power

MANAGEMENT

The Board of Director sThe BOD makes decisions on matters stipulated by law and the Articles of Incorporation, as well as issues delegated to it through shareholders’ meetings. The BOD sets guidelines for the company’s management and makes important decisions related to the execution of projects. The BOD supervises the work of executives and management. The BOD consists of four internal and five external directors. The BOD convenes regular board meetings as well as extraordinary meetings whenever necessary.

HUMAN RESOURCE MANAGEMENTSections Role and

ResponsibilitiesEmployment Recruit necessary talents on

timeSelect and hire competent employeesEstablish efficient recruiting methods and process

Performance Establish HR systems such as job and grade structure, performance management system, compensation and benefit systems, etc.Support strong corporate cultures

Payroll and Benefit Maintain market competitive salary levelManage and operate monthly payroll and benefit system

HR Development Train and educate employees to adapt themselves to the corporate culture and to improve their productivity

HUMAN RESOURCE DEVELOPMENTHYUNDAI UNIVERSITY

NATURAL RESOURCES

Hyundai Corporation’s natural resources development activities are in progress in a wide variety of fields project.

• LNG development project • coal and other mineral resources• Ambatovy Nickel Mine in Madagascar• Shale gas

FINANCIAL STATEMENTS

ECOLOGY

• Ecology as the highest priorityClimate changes, dwindling resources and other environmental issues get increasingly urgent on a global scale day by day. Moreover, those things no more concern ecosystems only, but more and more they have direct impact on human life and work. Hyundai Motor Company, as a car manufacturer, makes its best to develop and produce such vehicles that will not contribute to further worsening of already serious situation.• We recycle up to 75% of all solvents used in the Paint shop.• 95% of all materials used for car production are recyclable.• 88% of all waste in HMMC is being recycled.• We use low-VOC materials.

RISK MANAGEMENT

CONCLUSION

• We think Hyundai company is very stable over time, seen from various aspects that we have discussed show Hyundai has a strong commitment and purpose in business. Not only concerned with profits alone, Hyundai is able to build employee engagement and provide social responsibility which is very good for the world.

• As an investor should not only choose companies that only have a high profit but look for companies that are profitable and care for the environment. Therefore, the investor can have two advantages that material benefits and good social environment. I think Hyundai motor company has excellent sustainability for the future.