4th Feb 2014

iBeacon Tech Mini Bitewhat's all the fuss about?

✤ What is it?!

✤ What do they look like?!

✤ What are the opportunities?!

✤ What are the limitations?!

✤ A retail example.!

✤ Q&A and demo.!

✤ ...and at least one cat picture.

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Before I begin...

A Bluetooth enabled technology that enables apps to pin-point your location so they can make use of that information.

– That geeky bald bloke

Say what?

Put simply, it's like a super accurate version of GPS that can work inside or outside

You had me at jam....

✤ Not just for Apple!

✤ Accurate to within a couple of feet!

✤ Works indoors!

✤ Programmable unique ID!

✤ No pairing necessary!

✤ Doesn't cane your battery

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Sounds a bit like RFID...

✤ There are some key differences!

✤ Range - 50m vs 20cm!

✤ RFID can hold small amounts of information, iBeacon cannot!

✤ Location/distance!

✤ Convenience

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In summary

✤ Small (normally) devices that broadcast an ID only, using Bluetooth Low Energy (BLE)!

✤ All the work is done by an app on the device or the cloud !

✤ These apps have to be distributed by a brand and installed by a user!

✤ Think of them as a way of tagging a specific location - like a shelf, a sign or a shop doorway

What do iBeacons look like?

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Picture of the one's Roo bought

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Opportunities

✤ Retail!

✤ Events!

✤ Experiential !

✤ Home automation!

✤ Museum & galleries

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Retail

✤ Retailers with existing apps!

✤ Aisle end/product specific offers!

✤ Rewards for visiting certain locations (ShopKick)!

✤ Get very accurate shopper data back from apps!

✤ May one day soon enable payments without having to even get your phone out!

✤ Warning: Don't spam

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Events & Experiential

✤ Innovative engagement apps!

✤ Stats on interactions!

✤ Games!

✤ Guides

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Home Automation

✤ Lighting!

✤ Context/location aware apps!

✤ Tagging easily lost items

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Museums and Galleries

✤ Interactive tours!

✤ Stats

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A bunch of other stuff

✤ Contextual advertising!

✤ Automotive assist !

✤ Find your way around airports, sporting venues, shopping malls and car parks!

✤ Check-in/ticket barriers

Limitations

Barriers to adoption and use

✤ Users have to have location services enabled on their device!

✤ Users have to have Bluetooth turned on!

✤ It requires an app and possibly an internet connection (depending on functionality)

Limitations

✤ iBeacons do not send any data (except their unique ID)!

✤ They need a battery/power!

✤ Distance is only an estimate !

✤ Need a lot of iBeacons to get accurate positioning

An example...

Jane has an H&M loyalty app on her phone

She walks past a store...

The app alerts her that the shop is running a sale

Jane walks in. As she passes an aisle, her app alerts her to a discount

voucher she could redeem against one of the items

As Jane approaches the till, the sales assistant gets a popup on his screen with her recent sales history and suggestions on related offers

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Value exchange

✤ Jane gets tailored offers on products as she looks at them!

✤ H&M get extremely accurate data Jane's shopping habits, dwell times, route round the shop etc (even if she doesn't buy anything)

Questions and demo !

(which as tradition demands, will probably fail)