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2009 () .

2009 12 21

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- I -

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2 17

1 17

1. 172. 183. 20

2 22

1. 222. CG 253. 274. 29

3 30

- II -

1 30

1. 302. 32

. 32. 34. 36. 38. 39

3. 41. CG 41. 43

2 44

1. 442. 46

. 5 46. 47. 54

3. 55. 55. 56

3 58

1. 582. 60

. 60. 64

3. 68. 68. 70. 72. 74

4 75

1. 752. 77

. 77. 78. 81

3. 81

- III -

. , 81. 82. 83

5 841. 842. 86

6 88

1. 882. 90

4 92

1 The Walt Disney Company 92

1. Company Profile 922. 93

. 93. 94

3. Company 96. 96. Marvel 97. Pixar 98

2 DreamWorks Animation(DWA) 99

1. Company Profile 992. 100

. 100. DWA 101. DWA SWOT 102

3. Company 103

3 Hit Entertainment 105

1. Company Profile 1052. 1053. Company 106

4 Toei Animation 107

1. Company Profile 107

- IV -

2. 1083. Company 108

. 108. TSUTAYA TV Toei() 109

5 Studio Ghibli 110

1. Company Profile 1102. 1113. Company 111

. Ghibli 111. , 10 ... 112

5 Conference 113

1 Annecy International Animation Film Festival 113

1. 1132. 1133. 2009 114

2 Cartoon 116

1. 1162. 1163. 2009 116

. Cartoon Forum 116. Cartoon Movie 117

3 Tokyo International Anime Fair 118

1. 1182. 1183. 2009 118

4 Ottawa International Animation Festival 120

1. 1202. 1203. 2009 120

122

- V -

8 10 , 12 14 16 16

17 21 2008 22 2009, 2010 23 2009 3D 24 3 25 OECD 27 1G 28 29

30 5 35 2008 36 37 , 20 38 2008 DVD 39 40 40 CG 42 44 5 46 48 TV 49 2008 TV 12 49 50 51 2008 51

- VI -

2004-2008 52 52 2004-2008 53 2008 54 2008 54 2008~2006 55 56 58 64 2008 67 75 78 TV 79 2008 80 84 2007 TV 86 2007 87 2008 87 88 2008 90

Disney 93 Disney 95 Disney 2009 1/4~3/4, 2008 1/4~3/4 96 Disney Media Networks 2008 1-3, 2009 1-3 97 Disney Pixar 98 DWA SWOT 102 DWA 103

Annecy 2009 115 8th Tokyo Anime Award Competition 119 OIAF 2009 121

- VII -

Fantasmagorie 1 Disney Pixar 2 2D 3 3D CG 4 3D CG 5 11 13 DreamWorks Animation 13

18 19 2009 2014 19 2009 2014 21 , 26

31 2009 2014 31 32 33 TV 34 35 45 2009 2014 45 20042008 5 47 , , 3 Dragon Hunters 55 59 2009 2014 59 60 TV 62 63 2008 65 TV 66 67 69 Crunchyroll YouTube 71

- VIII -

73 76 2009 2014 76 85 2009 2014 85 89 2009 2014 89

Disney 94 Disney 94 DWA 100 DWA 101 DWA DVD 103 Tsutaya TV 109

1

2009 () 1

1

1

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1990 CG . CG . Pixar Disney 'Toy Story' CG 1 9 , 3 6 .

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2009 () 3

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2009 () 5

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2009 () 7

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2009 () 9

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CG 3D . 195060 , . . CG , , . , CG CG . CG 1015% , CG .

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2009 () 11

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. . , DVD , TV . () , . P&A(Print and Advertising) 60% , 40% .

2

2009 () 13

: Janney Montgomery Scott, 2008

. DreamWorks Animation( DWA) , DVD, TV, . DWA 8.5%, DVD 9.1%, TV 92%, . . DVD TV , DWA .

DreamWorks Animation

: William Blair & Company, 2008

1

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2009 () 15

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1

16

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Global Entertainment and

Media Outlook 2009-2013PWC

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Box Office Box office mojo,

The-Numbers

, Global Animation Market Screen Digest ,

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Global Entertainment and Media Outlook 2009-2013Global Animation MarketGlobal Animation Industry

PriceWaterHouseCoopers

ScreendigestDigital Vector

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The Market for Animation

UK Film Yearbook

Jetro CNC

UK Film Council

,

2009 ,

/

www.animationmagazine.net www.awn.com

www.animationeurope.comjournal.mycom.co.jp

it.nikkei.co.jpwww.animeanime.jp

Animation MagazineAnimation World Network

Animation EuropeMainichi Communication Journal

Nikkei IT PlusAnime Anime

,

Morgan StanleyCredit Suissse

Deutche Bank

,

-

:

1

2009 () 17

2

1

1.

2009 141 7,500 , 4.3% (CAGR) , 2014 175 1,100 .

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014'09-'14

CAGR

2,373 2,004 2,877 2,930 3,124 3,296 3,445 3,655 3,896 4,160 4,350 5.7%

1,865 1,837 2,058 2,275 2,311 2,157 2,229 2,360 2,525 2,672 2,793 5.3%

8,574 8,715 8,571 8,458 8,332 8,075 8,045 8,178 8,415 8,797 8,846 2.8%

5,754 5,801 5,708 5,626 5,388 5,115 5,072 5,198 5,434 5,826 5,865 2.8%

2,820 2,914 2,863 2,832 2,944 2,960 2,974 2,980 2,980 2,971 2,982 0.1%

134 193 251 391 503 647 795 971 1,165 1,352 1,521 18.7%

12,946 12,749 13,757 14,055 14,270 14,175 14,515 15,163 16,000 16,981 17,511 4.3%

- -1.5% 7.9% 2.2% 1.5% -0.7% 2.4% 4.5% 5.5% 6.1% 3.1% -

( : )

: ( )

: PWC, 2009, Screen Digest, 2009, Box Office Mojo, , 2009, , 2009, , 2009,

2008 2009 . 2010 , .

. . 2 . , . , 10 . , .

2

18

( : )

: PWC, 2009, Screen Digest, 2009, Box Office Mojo, , 2009, , 2009,

, 2009,

DVD . (Sell-Through) (Rental) , . .

2.

, .

5.7%, 5.3% , 2.8% . 18.7% .

1

2009 () 19

( : )

: PWC, 2009, Screen Digest, 2009, Box Office Mojo, , 2009, , 2009,

, 2009,

2009 2014 57% 50% 5% 9% . , CG , .

2009 2014

2009 2014


2

20

DWA, Pixar/Disney, Fox(Blue Sky Studios), Sony CG . CG 90%9) .

10% . 12% , 10% .

, , . , .

. IPTV, , , . DVD .

VHS DVD , . DVD VHS IPTV Netflix, Roku OTT10), Hulu, YouTube , iTunes , DVD . DVD .

3.

. 2009 60 1,900 42.5% , 36 8,700 26.0% . 26 8,300 18.9% . 11 1,200 7.8%, 3 6,700 2.6%, 3 700 2.2% .

9)

10) Over the Top TV

1

2009 () 21

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014'09-'14

CAGR

12,946 12,749 13,757 14,055 14,270 14,175 14,515 15,163 16,000 16,981 17,511 4.3%

5,843 5,425 6,010 6,140 5,927 6,019 6,127 6,365 6,688 7,058 7,249 3.8%

3,676 3,478 3,698 3,785 3,718 3,687 3,769 3,928 4,129 4,385 4,513 4.1%

2,254 2,601 2,613 2,502 2,897 2,683 2,713 2,808 2,937 3,088 3,158 3.3%

63 95 163 212 283 307 349 396 449 505 550 12.3%

796 851 936 1,041 1,086 1,112 1,177 1,269 1,374 1,495 1,574 7.2%

313 300 337 375 359 367 379 398 423 452 468 5.0%

( : )

: . , EMEA(Europe, Middle

East, Africa) , , , . , , , , .

,


12.3% 7.2% . 3.8%, 3.3% . 2014 3.1% , 41.4%, 18.0% .

2009 2014

2009 2014

( : )


2

22

2

1.

2009 3 27 3D 'Monsters vs. Aliens'11) 5,930 , . DreamWorks Animation( DWA) 'Monsters vs Aliens'( 'MVA') 5,930 3D . . 'MVA' 1 9,800 , 3 7,991 .

Fox 'Ice Age' 3 'Ice Age: Dawn of the Dinosaurs' , 1 9,500 6 7,720 .

/

( : )

( : )

Fly me to the MoonnWave/Summit Entertainment

2008.08.15 14 40

Bolt Disney/Buena Vista 2008.10.21 114 314

Coraline Focus Features 2009.02.06 75 123

Monsters vs. AliensDWA

/Paramount2009.03.27 198 379

Up Pixar/Buena Vista 2009.03.29 292 489

Ice Age 3 20th Century Fox 2009.07.01 195 872

2008

: Box Office Mojo

2008 'Fly me to the moon', 'Coraline' CG 3 . 'Ice Age 3' , Chicago Sun Times Roger Ibert 'Ice Age 3' 3D . 'MVA' , .

11) DreamWorks Animation ,

. , ,

2

2009 () 23

2009, 2010 . CG , .

Battle for Terra 2009 5 1 SF 3D

Up 2009 5 29 Pixar 3D

Ice Age:Dawn of the Dinosaurs 2009 7 1 3, 3D , Fox

G-Force 2009 7 24 3D

Cloudy with a Chance of Meatballs 2009 9 18 Sony Pictures 3D

Toy Story 2009 10 2 Toy Story

Toy Story 2 2009 10 2 Toy Story 2

A Christmas Carol 2009 11 6 3D

Planet 51 2009 11 20 SF 3D

The Princess and the Frog 2009 12 25 3D

Alice in Wonderland 2010 3 5 3D

How to Train Your Dragon 2010 3 26 3D

Alpha and Omega 2010 4 16 Lions Gate, 3D

Shrek Goes Fourth 2010 521 4, , 3D

Toy Story 3 2010 6 18 , , 3D

Despicable Me 2010 7 9 Universal Pictures , 3D

Guardians of Ga'Hoole 2010 7 23 Warner Bros. , 3D

Master Mind 2010 11 5 , 3D

Beauty and the Beast N/A 3D

Rapunzel N/A 3D

2009, 2010

: USA Today, IMDB,

. DWA 'MVA' 10% 1,500 12), 15% . .

12) 1 5000 , 1 6,500

2

24

3D

Bolt Disney 982 3,651 26.9%

Coraline Focus Features 1,005 2,299 43.7%

Monsters vs. Aliens DWA 1,550 4,104 37.8%

UP Pixar/Disney 1,530 3,766 40.6%

Ice Age 3 Fox 1,606 4,099 39.2%

G-Force Disney 1,604 3,697 434%

2009 3D

: Screen Digest, 2009

813), 2 . 'MVA' 3 . DWA CEO Jeffrey Katzenberg 5 14) . IMAX 15) 5 , . 3 .

'MVA' 7,300 28% 2,080 , 3,260 (5,930 ) 56% . 'MVA' 40% 55% . 3 .

. .

1 'MVA' (Fast & Furious The Original) 2 3,000 , .

. 35 . . CG 13) LA

14) 13

15) IMAX(Image Maximum) IMAX , ( IMAX

22 16) . IMAX IMAX

2

2009 () 25

, CG . .

2. CG

CG . , , .

. Disney 'Bolt', 'G-Force' CG .

CG . 2009 6 'Ice Age 3' 6 8 . 2003 Pixar/Disney 'Finding Nemo' 5 2,690 , 'Ice Age 3' . 'Ice Age 3' 3 , CG .

1 Titanic 1,248 600 1,848

2 The Lord of the Rings: The Return of the King 756 377 1,133

3 Ice Age 3: Dawn of the Dinosaurs 681 195 877

3

( : )

: The Numbers,

'Ice Age 3' 1 1 6 8,000 . 'Titanic .

2

26

: Ice Age 3'Ice Age 3'

. Pixar DWA 'Shrek' 2 'Ice Age' . Telenovela , .

CG . 16) CG . .

,

: Madhouse, 2009

16) 999 ,

2

2009 () 27

: ,

CG , , (DFP) 3 . , , . 999 , . . CG CG .

3.

(DVD) , . . .

(Mbps)

Japan 90.7

Korea 78.9

France 49.8

Finland 18.8

Netherlands 17.8

Germany 15.5

Australia 15.2

Denmark 14.3

Portugal 13.8

New Zealand 13.2

Norway 12.1

Sweden 12.0

Italy 11.7

United Kingdom 10.4

United States 9.4

OECD 17.0

OECD

:

: OECD, 2008

,

2

28

. ADSL (1-3Mbps) . ADSL 1Mbps DVD 30 1G 2 , ADSL2+ .

ADSL ADSL2+ FTTH

18 Mbps 1024Mbps 30100Mbps

1Mbps 8Mbps 30Mbps

133 17 5

1G

:

. 2008 9 OECD 17Mbps . .

(DTO: download to own) (DTR: download to rent) , DTR . , . DTO 17 , DVD . DTR 4 DVD , . DTO 1 2 , .

2007 VIZ Media FUNimation . Skype Joost NBC Universal Hulu . Crunchyroll , , , , 500 .

. . , DVD . DVD . , , .

2

2009 () 29

- Skype P2P

- Apple iPod, iPhone

- 91%

- NBC Universal, Fox, ABC

- ,

- ,

- 2006 UC

- 500 , ,

- TV

-

: Jetro, 2009,

4.

. TV , . .

Marvel IP . Hasbro 'Trasformer' . .

. 79 Z , , , .

. , . , .

3

30

3

1

1. 17)

2009 60 1,900 , 3.8% 2014 72 4,900 .

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014'09-'14

CAGR

1,130 718 1,260 1,184 1,143 1,338 1,382 1,452 1,534 1,632 1,695 4.8%

525 543 506 642 641 575 587 615 669 695 725 4.7%

4,088 4,019 4,061 3,996 3,773 3,636 3,602 3,663 3,768 3,947 3,960 2.9%

2,750 2,758 2,811 2,730 2,502 2,360 2,327 2,394 2,509 2,702 2,718 2.9%

1,338 1,261 1,250 1,266 1,271 1,276 1,275 1,268 1,259 1,245 1,241 -0.5%

101 145 184 317 370 470 556 635 717 784 869 13.1%

5,843 5,425 6,010 6,140 5,927 6,019 6,127 6,365 6,688 7,058 7,249 3.8%

( : )

: PWC, 2009, Screen Digest, 2009, Box Office Mojo,

13.1% , 2.9% . 4.8%, 4.7% .

2009 , . DVD 2010 2011 , DTR(download to rent) .

17)

1

2009 () 31

( : )


, . , . 2009 2014 , , 2009 8% 2014 12% 10% .

2009 2014

2009 2014


3

32

2.

. ,

, . , .

:

Walt Disney Pixar Disney Buena Vista . TV Time Warner Cartoon Network Studios Time Warner Cartoon Network .

1

2009 () 33

:

1 . Hold-back DVD , . . 1994 Disney 'Lion King' 'Simba' 97 15 . 18) 4,500 . , DVD .

'Toy Story', 'Wall-E', 'UP' Pixar/Disney 'Shrek', 'Kungfu-Panda' DreamWorks Animation , 'Ice Age' Fox Animation Blue Sky Studios .

18) 5% , 60% ,

3%

3

34

TV

:

TV 1 , , . 2 , . , , , TV . TV , .

TV 'Tom and Jerry', 'Scooby-Doo' , DC Comics Warner Bros. Animation Cartoon Network Cartoon Network Studios, 'Simpson Family' Gracie Films .

.

. 19) , . . .

19) (Wide Release) (Limited Release)

1

2009 () 35

: PWC, 2009, Box Office Mojo, The Numbers, 20)

2006 11 6,100 , 'Cars', 'Ice Age: The Meltdown', 'Happy Feet', 'Over the Hedge' 4 1 'Cars' 2 4,400 , 'Ice Age' 1 9,500 . 2006 2005 'Madagascar', 'Chicken Little', 'Robots' 3 1 .

2004 2005 2006 2007 2008

5 ( : ) 978 523 856 931 878

5 94% 79% 74% 85% 83%

5

: The Numbers, Box Office Mojo,

5 80% . Pixar/Disney, DreamWorks Animation(DWA), Fox, Sony , 5 .

20)

3

36

2008 10 14. 5 Pixar/Disney, DWA, Fox(Blue Sky Studios) . 2008 . nWave Pictures 'Fly Me to the Moon' 1,447 , 'Persepolis', 'Waltz with Bashir' 444, 228 . , .

1 Wall-E 06.27 Pixar $223,806,889 $309,129,766

2 Kung Fu Panda 06.06 DWA $215,434,591 $416,475,940

3 Madagascar: Escape 2 Africa 11.07 DWA $180,010,950 $423,889,394

4 Horton Hears a Who 03.14 Blue Sky Studios $154,529,439 $142,604,508

5 Bolt 11.21 Disney $114,053,579 $199,900,000

6 The Tale of Despereaux 12.19 Universal Pictures $50,877,145 $37,840,800

7 Star Wars: The Clone Wars 08.15 Lucas Film $35,161,554 $33,000,000

8 Space Chimps 06.18Vanguard Animation

$30,105,968 $34,682,011

9 Igor 09.19 Exodus Film $19,528,188 $7,080,162

10The Pirates who don't do

anything: A VeggieTales Movie01.11

Big Idea Entertainment

$12,981,269 $165,504

11 Fly Me to the Moon 08.15 nWave Pictures $14,472,166 $25,554,288

12 Persepolis (07)12.25France 3 Cinema

3$4,443,403 $18,299,095

13 Waltz with Bashir 12.25Razor Film

3$2,283,849 $8,838,520

14 Delgo 12.12 Fathom Studios $694,782 N/A

2008

: Box Office Mojo, The-Numbers,

.

. Screen Digest 2008 330 382. , 3 7,600 , 2 6,500 . .

1

2009 () 37

2006 2007 2008

() 319 350 330

() $15,356 $16,619 $18,990

() 295 349 376

() 336 404 382

() $10,503 $12,028 $11,562

() 214 293 265


5 . 2006 2008 20 5, 6 .

3

38

()

1 Nelvana 67

2 Walt Disney Co. 50

3 Nickelodeon Animation Studio 47

4 Cookie Jar 44

5 TV Loonland 36

6 BKN International 36

7 Studio B Productions 31

8 Decode Entertainment 30

9 Bardel Entertainment 28

10 20th Century Fox Television 26

11 Moonscoop / Moonscoop IP 25

12 Tele Images Kids / Marathon Group 23

13 Cartoon Network Studios 23

14 BRB 22

15 Warner Bros TV Animation 22

16 BeNeCe 20

17 Telepool 19

18 Fresh Animation 18

19 Rainbow 17

20 Futurikon 17

, 20


. 2009 36 3,600 4 7,000

. 2009 , , .

2010 , .

2008 DVD 100 12 . 'Sleeping Beauty', 'Night Before Christmas' . 'Sleeping Beauty' 1959 'Nightmare Before Christmas' 10 2007 .

1

2009 () 39

1 Kung Fu Panda 7,486,642 $115,040,291 2008.04.01

2 WALL-E 7,413,548 $117,131,223 2008.11.18

3 Bee Movie 4,712,821 $75,473,009 2008.03.11

4 Horton Hears a Who 3,331,288 $56,895,458 2008.12.09

5 Tinker Bell 3,324,813 $51,827,036 2008.10.28

6 Sleeping Beauty 2,477,282 $36,582,477 2003.09.09

7 Little Mermaid-Ariel's Beginning 2,223,661 $37,931,059 2008.08.26

8 Nightmare Before Christmas 1,361,687 $30,826,949 1997.12.03

9 Ratatouille 1,266,331 $19,685,002 2007.11.06

10 Star Wars: The Clone Wars 1,231,232 $21,351,107 2008.11.11

11 Shrek the Halls 1,203,897 $14,296,776 2008.11.04

12 Simpson Movie 1,054,527 $17,278,597 2007.12.18

2008 DVD

: The Numbers

. TV

21). , ( ) 2000 . . TV .

TV . 1 3 TV . 10 .

2009 8 14 927 ( 'Ponyo') 358 1,499 . 5 5 ( 'Spirited Away') 1,005 . 1 9,927 .

21) (Japanimation), (Anime)

3

40

1 Pokemon: The First Movie $85,744,662 1999.11.10 3,043

2 Pokemon: The Movie 2000 $43,758,684 2000.07.21 2,752

3 Yu-Gi-Oh! The Movie $19,765,868 2004.08.13 2,411

4 Pokemon 3: The Movie $17,052,128 2001.04.06 2,675

5 Ponyo $14,995,891 2009.08.14 927

6 Spirited Away $10,055,859 2002.09.20 714

7 Digimon: The Movie $9,631,153 2000.10.05 1,825

8 Howl's Moving Castle $4,711,096 2005.05.10 202

9 Princess Mononoke $2,375,308 1999.10.29 129

10 Pokemon 4 Ever $1,727,447 2002.10.11 249

: Jetro, 2009

. 2003 46 4,000 ( ) 2007 28 2,900 , .

:

2001 2002 2003 2004 2005 2006 2007

4,100 3,937 4,450 2,940 2,500 2,410 2,512

VHS,DVD 344 415 388 346 371 375 316

17 6 2 21 5 0 1

4,451 4,360 4,640 3,307 2,976 2,765 2,829

: Jetro, 2009

1

2009 () 41

. 2003 . , , DVD , .

2009 2 CW Networks , 4Kids Entertainment . 4kids 2002 Fox TV 4 2,530 2008 .

. Time Warner Cartoon Network . 2008 9 Adult Swim 22) , Toonami .

. . , .

TV . , .

3.

. CG 2008 10 5 23).

CG . 2008 724 . CG 17 2% CG 10.5% . CG 2007 2008 22) Cartoon Network Adult Swim, Toonami

23) 2007 3, 2006 3, 2005 1, 2004 3

3

42

2009 24) .

1995 1 2.83% $150,004,917

1996 1 0.74% $41,648,011

1998 2 3.33% $225,634,361

1999 3 3.24% $236,573,643

2000 4 2.68% $200,827,416

2001 5 7.25% $589,078,643

2002 5 2.72% $250,018,413

2003 3 3.64% $340,198,342

2004 5 10.84% $1,004,385,860

2005 9 6.18% $552,870,113

2006 15 11.70% $1,082,432,337

2007 17 12.22% $1,179,145,791

2008 17 10.47% $1,031,770,726

CG

: The Numbers

CG 2D . . 4 CG 2 .

CG . CG . . 1999

24) 3

1

2009 () 43

1 CG 5 . CG 1 .

CG . CG , 2 , . , . . DreamWorks Animation(DWA) CEO Jeffrey Katzenberg DWA .

CG 1999 . 1999 3 5,800 61% CG 2 2,500 39% . 2001 CG 39%, 61% . 2008 CG 15 25).

. .

2007 'Transformer' . 'Transformer' Takara Tommy , Hasbro 'Transformer' . Hasbro 2007 Dreamworks 7 . Hasbro 2007 48 2,000 .

2008 Go! Go! 'Speed Racer' Fox 2009 SF . Disney . Wowmax Media 2004 474 16, 2006 599 40 .

25)

3

44

2

1. 26)

2009 36 8,700 , 4.1% 2014 45 1,300 .

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014'09-'14

CAGR

723 724 844 944 947 1,005 1,048 1,103 1,172 1,247 1,298 5.3%

608 537 725 735 699 645 669 714 744 772 814 4.8%

2,323 2,184 2,090 2,063 2,009 1,959 1,957 1,996 2,075 2,200 2,217 4.8%

1,852 1,738 1,689 1,713 1,675 1,634 1,642 1,693 1,788 1,932 1,960 3.7%

471 446 400 350 334 325 315 303 287 268 257 -4.6%

22 32 39 44 63 78 94 114 138 166 184 18.8%

3,676 3,478 3,698 3,785 3,718 3,687 3,769 3,928 4,129 4,385 4,513 4.1%

( : )


18.8% , .

, . . , .

26) EMEA(Europe, Middle East, Africa) , , ,

2

2009 () 45

( : )

: PWC, 2009; Screen Digest, 2009; Box Office Mojo,

. 2009 54% 2014 49% . 2009 2% 2014 4% , .

2009 2014

2009 2014


3

46

2.

. 5 5 , , , , 2006

5 8,200 2007 5 9,700 2.6% 2008 5 5,5800 6.5% .

2004 2005 2006 2007 2008

486 429 580 588 559 2,643 100%

241 193 270 242 223 1,169 44%

106 73 184 128 188 679 26%

39 53 47 122 81 342 13%

52 46 45 59 40 232 9%

49 63 34 47 27 220 8%

5

( : )

: Screen Digest, 2009, CNC, 2009,

2004 2008 5 44% . 26% , , . 5 (EU 15) GDP 80% , .

2

2009 () 47

20042008 5

( : )

: Screen Digest, 2009; CNC, 2009,

, . . . 2004 1 600 2005 7,300 2006 1 8,400 2007 1 3,400 , 2008 1 9,000 W - .

. 1)

2008 259 314 17.4% , 2007 14.1% 1 5,160 . 2 . 2004 2008 8 313 . 30% .

8 2007 , 13 34.2% , 26 66.9% . . 10% 30% .

3

48

, , COSIP27) . 2008 11.6% 1 870 , 16.1% 2,740 .

( : )

2004 2005 2006 2007 2008

194.4 100% 154.9 100% 214.9 100% 176.5 100% 151.6 100%

132 67.9% 103.2 66.6% 158.1 73.6% 123 69.7% 108.7 71.7%

() 47.6 24.5% 39.7 25.6% 56.1 26.1% 50 28.3% 40.1 26.5%

40.8 21.0% 25.6 16.5% 42.3 19.7% 32.6 18.5% 27.4 18.1%

COSIP 28.7 14.8% 24.7 15.9% 38.2 17.8% 25.6 14.5% 27.9 18.5%

6.8 3.5% 8.4 5.4% 10.2 4.7% 9.2 5.2% 6.4 4.2%

4 2.1% 2.8 1.8% 5.8 2.7% 4.4 2.5% 4.7 3.1%

SOFICA 4 2.1% 2 1.3% 5.5 2.6% 1.2 0.7% 2.1 1.4%

62.4 32.1% 51.7 33.4% 56.7 26.4% 53.5 30.3% 42.9 28.3%

40.9 21.0% 29.8 19.2% 32.7 15.2% 35.2 19.9% 25.7 16.9%

21.5 11.1% 21.9 14.1% 24 11.2% 18.3 10.4% 17.2 11.3%

: CNC, 2009

2008 19.8% 4290 . 26.9% 2570 6.2% . 2008 . 2004 2008 30.1% . 2008 66.9% 173 , 2007 77.8% 244 .

27) COSIP TV

2

2009 () 49

TV

2004 2005 2006 2007 2008

() 330 268 395 314 259

(; ) 194.4 154.9 214.9 176.5 151.6

() 589.1 577.8 543.4 562.6 585.3

: CNC, 2009

()

1 Moonscoop/IP Moonscoop 31 12.0%

2 The shipowners 21 8.2%

2 Futurikon 21 8.0%

2 Method Animation 21 8.0%

5 Dargaud/Ellipsanimel 20 7.7%

6 Tele Images Kids/Marathon 17 6.6%

7 TeamTO 15 5.7%

8 Blue Spirit Animation 13 5.2%

9 Alphanim 11 4.4%

9 Patoon Animation 11 4.4%

11 Pictor Media Animation 10 4.0%

11 OD Media 10 3.7%

12 202 77.9%

259 100.0%

2008 TV 12

: CNC, 2009

. . Marathon Media 5 500 . TV , CNC , . CNC 10% 80% .

3

50

Marvel Animation Nicktoon 'Iron Man: Armored Adventures' Method Animation . Moonscoop Marvel Animation 'The Fantastic Four' . 5 . TV .

TV . . . . . , , . Marvel .

2)

. , .

2008 10, 9 . 2005 7 4.2% . 1999 2008 55 , 2.6% . 1,025 , 21.2% .

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

4 6 4 3 6 4 8 5 5 10

4 6 3 1 5 4 7 3 1 9

181 171 204 200 212 203 240 203 228 240

2.2% 3.5% 2.0% 1.5% 2.8% 2.0% 3.3% 2.5% 2.2% 4.2%

: CNC, 2009

1999 2008 5 6,360 . 5.3% 2002 2.0% 2008 13.5% . 2008 2 118

2

2009 () 51

13.5% 'Arthur and the Revenge of Maltazard', 'Arthur and the War of Two World' 28) . 'Arthur' 2, 3 1 1999 2008 35% . 1,025 .

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

14.96 28.92 18.68 17.31 38.19 89.30 67.12 47.85 40.12 201.18

691.95 803.26 905.15 860.71 1153.30 1048.83 1286.13 1148.47 1201.08 1490.45

2.2 3.6 2.1 2.0 3.3 8.5 5.2 4.2 3.3 13.5

( : )

: CNC, 2009

2008 9 78.8% 21.2% .

() ()

Arthur and the War of Two Worlds Luc Besson 100% 68.83

Arthur and the Revenge of Maltazard Luc Besson 100% 63.24

Igor Anthony Leondis 100% 11.78

The Rascals Pereira-Lazaro Albert / Klotz Emmanuel 80% / 20% 7.50

Children of the Night Kings Antoine Charreyron 53% / 23% / 22% 21.54

Dad tells Roger Jean-Christophe 81% / 18% 2.87

The Secret of Eleanor Heidsieck Henri / Monfrey Dominique 78% / 21% 3.26

A cat's life Gagnol Alain / Felicioli Jean-Loup 86% / 13% 5.05

Yona Yona Penguin Rintaro 100% 9.02

2008

: CNC, 2009

. 2004 2008 20 'Arthur and the Minimoys', 'Kirikou and the Wild Beasts', 'Azur et Asmar' 3 . 16 DreamWorks Animation 'Wallace and Gromit' . 28) 2006 'Arthur and the Minimoys' CG

3

52

1 Ratatouille 2007.08.01 7,680,809

2 Shrek 2 2004.06.23 7,120,475

3 Ice Age 2006.04.05 6,623,509

4 Arthur and the Minimoys 2006.12.13 6,369,424

5 Shrek the Third 20007.06.13 5,524,233

6 The Incredibles 2004.11.24 5,465,292

7 Madagascar 2: The Great Escape 2008.12.03 4,314,969

8 The Simpson Movie 2007.07.25 3,524,204

9 Brother Bear 2004.01.28 3,523,162

10 Kung Fu Panda 2008.07.09 3,266,340

11 Madagascar 2005.06.22 3,182,226

12 Wall-E 2008.07.30 3,162,615

13 Shark 2004.10.13 2,923,826

14 Wallace and Gromit - The mystery of the Were Rabbit 2005.10.12 2,288,756

15 Chicken Little 2005.12.07 2,241,214

16 Cars 2006.06.14 2,024,199

17 Kirikou and the Wild Beasts 2005.12.07 2,014,571

18 Bambi 2 2006.02.01 1,854,322

19 Azur et Asmar 2006.10.25 1,827,608

20 Horton hears a who 2008.04.02 1,674,889

2004-2008

: CNC, 2009

84% , 13% . 2007 1 4,245 2008 9,956 30% .

2004 2005 200629) 2007 2008

()

22,474 16,336 20,482 24,218 17,073

()

125,384 91,290 116,952 142,450 99,567

1 () 5.58 5.59 5.71 5.88 5.83

: CNC, 2009

, 2007 2008 5 80.2%, 80% 3 68.9%, 62.9% .29) +CG Arthur and the Minimoys

2

2009 () 53

2004 2008 'Arthur and the Minimoys' 6 36 . 'Arthur and the Minimoys' CG . 2008 3 26 , , 'Dragon Hunters' 58 7 .

1 Arthur and the Minimoys EuropaCorp 2006.12.13 6,369,424

2 Kirikou and the Wild Beasts Gebeka Movies 2005.12.07 2,014,571

3 Azur et Asmar Diaphana Distribution 2006.10.25 1,827,608

4 Asterix and the Vikings SND 2006.04.12 1,374,295

5 Persepolis Diaphana Distribution 2007.06.27 1,290,142

6 Pollux the Magic Roundabout Pathe 2005.02.02 903,259

7 Dragon Hunters Bac Films 2008.03.26 581,640

8 The Island of Black Mor Gebeka Movies 2004.02.11 545,336

9 Go West Pathe 2007.12.05 483,997

10 Franklin and the Turtle Lake Treasure Studio Canal 2006.12.20 448,613

2004-2008

: CNC, 2009

2008 15% . . 85.7% 87.7% 7.8% 6.4% , .

3

54

. .

, . Aardman Studio DWA 'Wallace and Gromit' , Universal Pictures Framestore Animation, Lager than Life Productions 'The Tale of Despereaux' .

. DWA Pixar 1 3 3 73% , .

()

1 Madagascar: Escape 2 Africa 23.2 Paramount

2 Wall-E 22.9 Walt Disney

3 Kung Fu Panda 20.2 Paramount

4 Horton Hears a Who 8.7 Fox

5 Space Chimps 3.9 Entertainment

6 The Tale of Despereaux / 2.5 Universal

7 Fly Me to the Moon 3D 1.0 Momentum

2008

: UK Film Council, 2009

2008 21, 4% 9 130 9.8% .

()

21 4.0% 91.3 9.8%

527 100% 935.6 100%

2008

: UK Film Council, 2009

. 2006 2008 24,568 , 2006 2, 2007 3, 2008 4 .

2

2009 () 55

2008 2007 2006

1 52,406 43,833 29,149

2 24,539 28,836 21,698

3 24,192 28,545 Biopic 21,203

4 23,461 Sci-Fi 23,646 19,828

2008~2006

( : )

: UK Film Yearbook 2009-2007, UK Film Council

3.

. 2000 TV .

, . , . . Pixar, DWA .

. . TV 'Dragon Hunters' , , 3 .

, , 3 Dragon Hunters

: Bac Films

2008 'The tale of Despereaux', 'Igor', 'Fly me to the moon', 'Waltz with Bashir', 'Dragon Hunter' 5 . 'The tale of Despereaux', 'Fly me to the moon'

3

56

.TV . Method

Animation Marvel (IP) 'Iron Man' Nicktoon . Moonscoop Marvel 'The Fantastic Four' TV . . Marathon Media 5 500 TV .

. 'Fly me to the moon' 3D .

, 1,300 . 'Fly me to the moon' nWave Pictures 2 'Around the World in 50 Years' . 'Fly me to the Moon' Ben Stassen .

Dygra Film 5 . 'Holy Night' 2009 2009 . Dygra 5 . Dygra CG .

. 'Fimfarum 3' . 2002 'Fimfarum' 3 Maur Film Czech TV, ACE, Kratky Film, HBO . , 3D . , 'Fimfarum 3' .

Fimfarum 3 2010.10.7 Maur Film , 3D

Holy Night N/A Dygra Film CG

Rock the Boat 2010 Gaumont 3,500

Nuit des Enfants Rois(The Night of the Child Kings) 2010.5.22

Fidelite FilmsOnyx

,

Around the World in 50 Years 2010 nWave CG ,

'Fly me to the Moon' Ben Stassen

: Animation Europe

2

2009 () 57

, . CG . . Gaumont 'Rock the Boat' 3,500 . , , 'Fly me to the Moon' nWave Pictures .

3

58

3

1.

2009 26 8,300 , 3.3% 2014 31 5,800 .

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014'09-'14

CAGR

154 145 264 206 413 294 299 309 321 333 342 3.1%

494 508 511 528 529 486 484 492 513 541 544 2.3%

1,595 1,933 1,812 1,741 1,890 1,811 1,798 1,802 1,818 1,844 1,840 2.3%

857 1,002 890 820 812 713 677 659 652 656 630 -2.4%

738 931 922 921 1,078 1,098 1,121 1,143 1,166 1,188 1,210 2.0%

11 15 26 27 65 91 133 205 286 370 431 36.5%

2,254 2,601 2,613 2,502 2,897 2,683 2,713 2,808 2,937 3,088 3,158 3.3%

( : )

: PWC, 2009, Box Office Mojo, , 2009, , 2009,

36.5% , -2.4% . 2009 , 68% , 2014 58% . 2014 13% . 2009 3% 10% . . , . .

3

2009 () 59

( : )


2009 2014

2009 2014


3

60

2.

. 1)

() () 30), TV . TV , . , .

.

.

.

: IT Plus,

, . , 2008 7 19 Ghibli Credit Ghibli , Nihhon TV, Dentsu, Hakuhoudou DYMP, Disney, Mitsubishi , Toho . Credit 7 , , , , .30) () ()

3

2009 () 61

, , , TV , , , .

. , TV , , , , DVD , , One Source Multi-Use .

.

2)

( ) 107 () . .31) TV , TV .

TV 1980~1990 (30 ) 700~800 , 90 1,000~1,300 .32)

TV TV . TV .

.

, TV .

31) ( ) 2003 4

81 TV

32) OVA(Original Video Animation; TV DVD

) 2,000~3,000

3

62

, 33) TV . TV , TV . TV DVD , .34)

TV

: IT Plus,

, TV 35) .

, , . 2004 TV 196 .

DVD (). TV Core Fan36) DVD .

33) ,

34) DVD ().

, 3~5%

35) TV , 3 6, 13, 24

36) . Core Fan

3

2009 () 63

3)

Ghibli . .

: IT Plus,

1~3 , Ghibli Production I.G. 10~20 . .

3

64

. 1)

(Japanimation), (Anime) . 2004 1 60% . , 2007 7% . 2006 2 5,790 2007, 2008 2009 .

( : )

2004 2005 2006 2007 2008

TV 401 420 555 475 433

166 159 307 242 426

926 1102 1035 965 837

12 16 30 32 67

188 224 245 215 254

187 196 213 184 174

(OST), 27 51 72 81 78

347 343 122 182 74

2,254 2,511 2,579 2,376 2,343

: .

,

: , 2009, , 2009,

3

2009 () 65

2008 37% , TV , . 11% , 7% . TV, DVD .

2008

: , 2009, , 2009

2)

. 37) 2006 13 5,529( 2,259) 2007 12 4,798( 2,080) 7.9% 2008 11 180( 1,836) 11.7% .

37) TV 1 1 12 31 2D , 3D CG, (Flash), ,

3

66

TV

( : )

: , 2009

TV 38) 12 , . TV . . . 14 , 2020 1980 , TV .

TV DVD . 2007 DVD , DVD . DVD DVD 39) 2005 834 2006 801 , 2007 802 , 2008 704 .

, , . DVD , , . DVD . DVD 38) 6 9

39) , , ,

3

2009 () 67

.

( : )

: , 2009

3)

2008 . 2008 426 76% . 2008 7 Ghibli , 155 . 2008 1 , 36% .

()

1 7 155.0

2 - 7 48.0

3 - 3 33.7

4 Kung Fu Panda 7 20.0

5 - 4 24.2

6 - 4 12.3

7 Naruto - 8 11.6

2008

: , 2008

3

68

11 12 , 16 . , , .

2009 8 Production I.G , , Mad House CG 2009 12 .

, .

3.

. . , .

127 40% 55 2008 3/4 . 1 .

, . , . DVD . DVD .

. DVD .

, , . 2007 DVD TOP 20 . .

. 2004 2007

3

2009 () 69

2007 7.7% . 2008 7.9% .

( :)

:

.

: , 2009

. , . , . .

TV AT-X Iwata '2010 ' .

Iwata , .

Iwata . ,

3

70

.

. TV

. 40)(, Fan Sub) .

.

DVR(Digital Video Recorder) DVD . 2 30 DVD 5 20 .

. DVD .

TV 1 Crunchyroll41) , (Gintama) 1 . TV Crunchyroll 3 7 , 1 16 .

Gonzo 2007 8 1 YouTube Gonzo Doga , 8 27 11 . Gonzo (; The Tower of Druaga) . YouTube, Crunchyroll, Bost TV, YouTube , , .

40) Fan Subtitle .

.

,

41) 2006 UC 500

. , ,

3

2009 () 71

Crunchyroll YouTube

: Crunchyroll, YouTube

DVD . (Contents Holder) DVD , DVD .

. , 1 .

TV Crunchyroll . Crunchyroll TV . Crunchyroll TV 1 8 , ' ' .

TV, Toei , Pony Canyon Crunchyroll . Crunchyroll . Crunchyroll 2008 , 2008 3 Venrock 400 . 500 . Crunchyroll .

Crunchyroll . Crunchyroll ,

3

72

. , (Membership) . 2009 1 8 .

, . Crunchyroll , .

. DVD , DVD

. , .

DVD . , DVD .42) DVD(4 ) 6000, DVD 4000 TV DVD .

, DVD . () , .

. .

DVD , .

.

42) 1 ( ) TV 1 ( )

3

2009 () 73

5 .

, 43) .

: ,

. . , .

D-rights . , TV , .

43)

,

3

74

. DVD

. .

. Gonzo GDH 2008 11 10 . GDH 4 8 , 4 .

HD(), . , . . .

4

2009 () 75

4

1.

2009 3 700 , 12.3% 2014 5 5,000 .

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014'09-'14

CAGR

18 25 35 49 60 72 85 97 109 121 133 13.0%

29 52 103 134 189 198 224 255 291 329 358 12.6%

17 19 24 29 34 37 41 44 49 54 57 12.6%

10 11 16 21 25 28 31 34 38 43 46 10.5%

7 7 8 9 9 9 10 10 10 11 11 3.5%

- - - - - - - - - 1 2 N/A

63 95 163 212 283 307 349 396 449 505 550 12.3%

( : )

: PWC, 2009, Screen Digest, 2009, Box Office Mojo, , 2009,

10% . , , . 2009 12% , 2014 10% . , . 2009 65%, 23% , 88% , 2014 .

3

76

( : )

: PWC, 2009, Screen Digest, 2009, Box Office Mojo, , 2009

2009 2014

2009 2014

: PWC, 2009, Screen Digest, 2009, Box Office Mojo, , 2009,

4

2009 () 77

2.

. 80

. , . 1926 , , 1941 . 1957 , . 1990 CCTV TV .

. (SARFT; State Administration of Radio, Film and Television). 2008 2 19 TV . 3 , 7:3 . . , 2008 5 1 17:0020:00 1 17:0021:00 .

. 2005 2007 TV 'The Bugs Bunny and Tweety Show' SMG . CCTV , ( ), () . .

, . . , , .

2008 5 , , , , 10 , , , , , , , , , . 184 102,047 , 77.87% .

3

78

( 5)

7

(i) (i)

() (i)

() ()

() CCTV

TV ()

- (i)

- (i)

- -

: , 2009

2008 ( ) , ( ) , CCTV , 7 .

() 3 6,700 . , , , , . 2008 350 ( 50.4 ), 200 ( 28.8 ), 600 ( 86.4 ), 100 ( 14.4 ) .

. 1) TV

2008 13 , . 2008 TV 249 13 1,042( 2,184) 2007 33.87%, 28.96% . . 2005 2006 2 2007 2008 23.8%, 28.9% , 2008 2004 5.5 .

10,00044)( 1,44045)) 2008 TV 13 1,042 ( 1 8,870 ) .44) Cai Wu 2009 9 Phoenix TV 2D 10,000

45) 2008

4

2009 () 79

2004 2005 2006 2007 2008

() 23,800 42,700 82,326 101,900 131,042

() 238 427 823.3 1,019 1,310

() 28.7 52.1 103.2 133.9 188.7

TV

: , China Minister of Culture,

2008 TV , , . 2005 6 50 , 500 . 17.3% , , .

CG , . 8 , 1 .

3,000 500 CG . .

2)

2008 16. DWA 'Kung Fu Panda' 2,600 . , . 'Kung Fu Panda' , 6 . 'Kung Fu' Panda .

3

80

1 Kung Fu Panda $26,024,098 06.20

2 Bolt $6,578,259 12.24

3 Storm Rider () $4,382,825 07.19

4 Chao Qiang Tai Feng (Super Typhhon) $2,236,025 10.24

5 Doraemon - $1,631,483 01.22

6 Calabash Brothers ( ) $957,896 05.27

2008

: Box Office Mojo

: Box offiice mojo

2 Disney 'Bolt' 3 () . 2008 . SMG(Shanghai Media Group; ) () 6,000 ( 864 ) 3,300 ( 475 ) .

4 (Chao Qiang Tai Feng) 5 . 6 , .

2008 6 3 50% 18% . 2009 . 2009 1 16 (; pleasant goat and big big wolf) 8,000 ( 1,168 ) . SMG (; Mcdull, Kung Fu Kindergarten) 2009 7 24 5 3,300 (482 ) .

SMG 2008 46) , . 1,000 2009 5 . , , .

46)

4

2009 () 81

.

. . TV 10,000 2030 , . , 10% .

. 2008 16 600 ( 86 ) 3 . 2008 6,000 3,300 , . 2009 .

TV , . OST, , .

. , , , . . , , .

. , , , , . . . .

3.

. , 2008 2

5 8 2008 5 1 . 1 19 3% .

3

82

2004 . , , , (), (), () 19 . 7:3 2006 .

5 . . 20~40 . . , .

, DVD, TV , , . , .

. .

, .

, .

. 2009 7 24 ()

1,000 . (; Mcdull, Kung Fu Kindergarten) 3,300 2009 2 .

4

2009 () 83

1 7,000 (1,020 ) . Shanghai Media Group() TV (; Pleasant goat and big big wolf) .

() () Li Jia Cheng() .

Phoenix TV() Cao Jing Hang() () () .

. . 2008 CCTV

(The Adventure of little Carp) 51 , 1,186 ( 170 ) . HD 20 40 , 50 .

, . ( ) 7 , , .

, , , 10 . 2007 300 , 20 .

3

84

5 1. 47) 2009 11 1,200 , 7.2%

2014 15 7,400 .

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014'09-'14

CAGR

260 297 362 418 430 447 485 540 598 657 705 9.5%

123 134 147 163 175 174 184 199 216 236 248 7.4%

413 419 424 457 476 482 496 514 536 571 585 7.4%

219 225 226 260 283 288 302 319 344 380 394 6.5%

194 194 198 197 193 195 194 194 193 191 191 -0.4%

0 1 2 3 5 8 12 16 24 31 35 33.6%

796 851 936 1,041 1,086 1,112 1,177 1,269 1,374 1,495 1,574 7.2%

( : )


. 2014 9.5% 2009 39% 2014 45% . , 2009 44% 2014 37% . 33.6% 2014 3,500 , 2% .

47) , , , , ,

5

2009 () 85

( : )


2009 2014

2009 2014


3

86

2. 5(, , , , )

. TV , , , .

. TV 10 . 2007 79 49 , 21, 5, 3, 1 .

. TV . , CG . 252 TV 3D CG 'Shelldon' 1,650 , .

1 Sang-Thong 15.9%

2 U-Thai Te-Wee , 14.2%

3 Krai Thong , 14.2%

4 4 Angies Part 2 11.8%

5 4 Angies 11.7%

6 Apiniharn Nitaran We-tarn , 10.7%

7 Hol Vichai Kavee , 10.3%

8 Siew Lim Wee 10.1%

9 9.8%

10 Srithanonchai Jao Panya , 9.6%

2007 TV

: AGB Nielson Media Research

. . .

. 2007 10 9, 1 .

5

2009 () 87

1 Kung-Fu Panda

2 Finding Nemo

3 Lion King

4 The Incredible

5 Shrek

6 Ratatouille

7 Toy Story

8 Beauty and the Beast

9 Aladdin

10

2007

: Vietnam General Statistics office 2007

TV 'Tom and Jerry', 'Superman' , .

1 Tom & Jerry 95

2 30

3 Superman 16

4 Mr.Bean 9

4 Mickey Mouse 9

6 101 Dalmatians 7

6 7

6 () 79 6

9 6

2009 1 344

2008

: , DCAJ, 2009

3

88

6

1. 48)

2009 3 6,700 , 5.0% 2014 4 6,800 .

2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014'09-'14

CAGR

89 95 111 130 132 140 146 153 162 170 177 4.9%

86 63 66 73 78 79 81 86 92 100 104 5.6%

138 142 160 172 149 148 152 159 169 181 187 4.7%

66 67 76 83 90 91 93 98 104 112 115 4.8%

73 75 84 90 59 57 59 61 65 69 71 4.6%

N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A N/A

313 300 337 375 359 367 379 398 423 452 468 5.0%

( : )


. 2009 1 4,000 4.9% 2014 1 7,700 . 5 5.6% , 4.7% . 2009 2014 . 49), .

48) ,

49) OECD Mexico , 2009 2/4 100

8.4 OECD , OECD 22.8 37% . Mexico

1.5Mbps OECD 17Mbps

6

2009 () 89

( : )


2009 2014

2009 2014


3

90

2.

. 2008 . DreamWorks Animation 'Madagascar 2' 'Kung Fu Panda', Disney/Pixar 'Wall-E'.

1 Madagascar: Escape 2 Africa $1,695 Kung Fu Panda $2,200

2 Kung Fu Panda $1,638 Wall-E $1,768

3 Wall-E $630 Madagascar: Escape 2 Africa $1,687

4 Dr.Seuss' Horton Hears a Who! $534 Dr.Seuss' Horton Hears a Who! $939

5 Fly Me to the Moon $168 Bolt $792

2008

: Box Office Mojo

, . . .

2005 5 Guadalajara The 3dmx University of Digital Design . 3dmx CEO Jorge Villalobos Xavier Carmona , 3D CG , , . Villalobos Carmona 1997 2004 3dmx , 3D 'Space Cadets' .

20 CG Studio C Carlos Arguello , .

Redlojo Entertainment TV Jorge Rodriguez 100 50 Indiecito Studio . 75 'Patoruzito' , 200 .

6

2009 () 91

. Illusion Studio Toonz Animation 3D 'Gaturro' . 6 2010 . Studio C Animation Picture Co. 'Reef 2' Weinstein Co. . Paramount Mexico Studio C .

Warner Bros. Mexico Anima Studio Hanna-Barbera 3D CG 'Top Cat' . Illusion Studio Anima, Toonz, Cookie Jar, Optix .

. . , , . .

4

92

4

1 The Walt Disney Company

1. Company Profile

Company Overview

1923.10 CEO Robert A. Iger

137,000 www.disney.com

NYSE DIS

500 South Buena Vista Street Burbank California 91521 USA

(TV, , ), ,

,

ABC TV Network, ESPN, Walt Disney Pictures, Pixar

Financial Profile

()

2005 31,374 3,931 12.5%

2006 33,747 5,355 15.9%

2007 35,510 6,781 19.1%

2008 37,843 7,404 19.6%

2009 36,149 5,697 15.8%

Company History

Description

1923.10Walt Disney Roy Disney Disney Brothers Studio

1937.12 Disney Snow White and the Seven Dwarfs

1955. 7

1983. 4 TV Walt Disney Pictures

1993. 6 Miramax Film

1996. 2 4 ABC TV

1997. 2 Pixar 10 5

2005. 9 CEO Robert A. Iger President and CEO

2006. 5 CG Pixar

2007. 8 Club Penguin

2008.12 Kids Entertainment Jetix


2009 () 93

2.

. The Walt Disney Company( Disney) 1923 Studio

. Disney , TV 2 .

Media Networks , , TV , ,

StudioEntertainment ,

Park and Resorts resort operation / WDI50)

,

ConsumerProducts Disney ,

Disney

: Disney Annual Report, 2009,

Disney Media Networks, Studio Entertainment, Park and Resorts, Consumer Products 4 . Media Networks , , TV , , Studio Entertainment , . Park and Resorts , . Consumer Products Disney , .

50) Walt Disney Imagineering(WDI)

4

94

Disney

: Walt Disney

. Disney , Content

Distribution . Disney .

Disney TV, Cable, , , , , , .

Disney

:


2009 () 95

Disney , . Pixar . M&A Disney Pixar 2006 2 ' ' .

, Disney Pixar , 2006 Pixar Disney 51) . CEO Robert A. Iger Pixar Disney . Disney .

Disney Pixar 2 'Wall-E' 1 8,000 . .

'Cars' Disney Pixar . 'Cars' Pixar , 'Finding Nemo' . 'Cars' Disney .

'Cars' 4 6,000 , 2,700 DVD . 50 . 'Cars' , 'Cars' , 'Cars' .

Disney Media Networks 2008 158 5,700 49 4,200 .

2007 2008

Media Networks 14,913 4,508 15,857 4,942

Parks and Resorts 10,626 1,710 11,504 1,897

Studio Entertainment 7,491 1,195 7,348 1,086

Consumer Products 1,990 689 2,415 778

Interactive Media 490 -291 719 -258

Disney ( : )

: Walt Disney Annual Report

51) Pixar 1995 Toy Story 2006 'Cars' Disney

4

96

3. Company

. 2008 .

Disney . , Disney .

2008 1Q~3Q

2009 1Q~3Q

2008 1Q~3Q

2009 1Q~3Q

Media Networks 11,713 11,484 -2% 3,805 3,280 -14%

Parks and Resorts 8,535 7,823 -8% 1,485 1,074 -28%

Studio Entertainment 5,896 4,641 -21% 988 188 -81%

Consumer Products 1,680 1,779 6% 567 458 -19%

Interactive media 574 555 -3% -138 -181 -31%

28,398 26,282 -7% 6,707 4,819 -28%

Disney 2009 1/4~3/4, 2008 1/4~3/4

( : )

: Disney Quarterly Earning Report, 2009

Studio Entertainment 21% , 81% .

CEO Robert A. Iger Earning Report , Studio Entertainment 7% 28% .

Media Networks 7% 45% . .


2009 () 97

20082009

2008

2009

Cable Networks 7,114 7,219 1% 2,892 2,776 -4%

Broadcasting 4,599 4,265 -7% 913 504 -45%

11,713 11,484 -2% 3,805 3,280 -14%

Disney Media Networks 2008 1-3, 2009 1-3

( : )

: Disney Quarterly Earning Report, 2009

Studio Entertainment DVD . DVD , .

. Marvel Disney 2009 8 31 'Spider Man', 'X-man', 'Iron Man'

Marvel 40 . Disney Marvel Marvel 5,000 .

Disney Marvel . , 52) Disney Marvel . Sterne Agee Lrvind Bhatia Disney , , , Marvel .

Disney Marvel . Disney Marvel 2011 2017 , Marvel DVD .

'Spider Man' 'Spider Man' Stan Lee AP .52) Disney Toondisney

Disney XD

4

98

Marvel Disney Marvel IP , . Marvel . Disney Pixar , Marvel .

. Pixar DreamWorks Animation CG Pixar Disney

. 'Cars', 'Ratatouille', 'WALL-E', 'Up' Pixar .

Cars 2006.06.09 244 461

Ratatouille 2007.06.29 206 624

WALL-E 2008.06.27 224 533

Up 2009.05.29 292 489

Disney Pixar

( : )

: The Numbers,

6 2 , 4 , Pixar . 'Up' Pixar , . 2010 6 Pixar 'Toy Story' 'Toy Story 3' 2011 6 'Cars 2' Pixar .

2 DreamWorks Animation(DWA)

2009 () 99


1. Company Profile

Company Overview

1994 (DreamWorks Studios )2004 (DreamWorks Animation )

CEO Jeffrey Katzenberg

1,700 www.dreamworksanimation.com

NASDAQ DWA

Campanile Building 1000 Flower Street Glendale California 91201 USA

CG

-

Financial Profile

()

2005 462.3 114.9 24.9%

2006 394.8 -1.1 -0.3%

2007 767.2 291.3 37.9

2008 650.1 171.8 26.4%

2009(3Q ) 531.0 138.6 26.1%

Company History

Description

1994Steven Spielberg, Jeffrey Katzenber, David Geffen DreamWorks Studios

1996 DreamWorks Studios, PDI(Pacific Data Images)

1998DreamWorks Studios, California Glendale , 'The Prince of Egypt', 'Toonsylvania' , PDI CG 'Antz'

1999 DreamWorks Studios, Aardman

2000 DreamWorks Studios, PDI PDI/Dreamworks

2001 Shrek ,

2004 DreamWorks Animation(DWA) DreamWorks Studios (Spin off), Shrek 2

2005Paramount Puctures 7 (, , TV)Aardman 'Wallace & Grmoit: The Curse of the Were-Rabbit' Kung Fu Panda', 'Madagascar 2' 6 CG

2006 2005 Paramount DWA

2007Aardman 2009

2008 THQ DWA

2009 NYSE NASDAQ

4

100

2.

. DreamWorks Animation( DWA) Disney/Pixar CG

.DWA , , .

.

DWA Paramount P&A(Print-and-Advertising) .53) 4 -DVD-TV DWA 2 9,400 , 1 3,200 . 45% . , , , , .

DWA

: Morgan Stanley, 2009

, DWA . (Activision ), (Hallmark), (MGA Entertainment) (Reader's Digest), (McDonald, Kellogg, Hewlett-Packard) .53) DWA 2006 1, Paramount 2012 DWA

, Paramount Distribution Agreement .

Paramount 460 (Signing bonus) 7,500


2009 () 101

DWA Media Project . Media Project 'Shrek' (2008 ) ' Shrek'(2008 ) .

DWA 2008 12 1,700 , 3 2 , (animator), (modeler), (story artist), (visual development artist), (layout artist), (editor), (technical director), (lighter), (visual effects artist), (production staff) . 235 , 365 .

. DWA DWA .

, . 54) . . 3 4 .

DWA

: DWA Annual Report, 2008

54) , ,

4

102

DWA , . , . , CG . 2 , . 2009 DWA , .

CG DWA . DWA User Interface . , AMD , .

. DWA SWOT DWA . DWA

. 'Shrek 2' , 2008 'Kung Fu Panda' 'Madagascar: Escape 2 Africa' 2 3 , DWA .

Strength Weakness

Activision, Intel, HP, McDonald

3D

Paramount

CG

Opportunity Threat

TV , ,

DVD

CG Sony, Fox,

Universal Studio

DWA SWOT

: Datamonitor, 2009 DWA Annual Report, 2008,

, CG . , . DWA , . , DWA , , .


2009 () 103

, DWA , DVD . DVD DVD 2 , 1 .

DWA DVD

: Morgan Stanley, 2009

3. Company

DWA 2011 4 , , . 'Shrek Goes Fourth' DWA 'Kung Fu Panda 2' 2008 'Kung Fu Panda' . .

How to Train Your Dragon 2010 3

Shrek Goes Fourth 2010 2/4

Mastermine () 2010 4/4

Kung Fu Panda 2 2011 2/4

DWA

: DWA Annual Report, 2008

4

104

DWA CG . . 2009 Madagascar' 'Monsters vs. Aliens', 'Kung Fu Panda' TV Nickelodeon , 2008 12 'Shrek the Musical' . 'Kung Fu Panda .

DWA CEO Jeffrey Katzenberg . 2009 DWA . 3 , Katzenberg 5 . DWA .

3 Hit Entertainment

2009 () 105

3 Hit Entertainment

1. Company Profile

Company Overview

1989 CEO Jeffrey Dunn

188 www.hitentertainment.com

-

Maple House, 149 Tottenham Court Road, London, United Kingdom

TV ,

APAX Partners(), HIT Toy Company

Financial Profile

() () ()

2007 263.37 7.29 2.77%

2008 273.79 4.61 1.68%

Company History

Description

1989 Peter Orton , TV

1990 'Art Attack' CiTV

1999 'Bob the Builder' BBC

2001 'Bob the Builder' , 'Barney & Friends' Lyrick Studios

2002 'Thomas and Friends' Gullane Entertainment

2005APAX Partners/Sunshine Acquisition Limited /Comcast, PBS 24 PBS KIDS Sprout

2006 Fox Home Entertainment

2008 Jeff Dunn CEO / Lionsgate

2009Fisher Price / Hit Movies Julia Pistor

2.

Hit Entertainment( Hit) TV , . Hit The Walt Disney Company Nickelodeon Viacom , . 'Thomas and Friends', 'Bob the Builder', 'Barney' Hit .

4

106

. Hit . Hit TV . Hit . .

Hit DVD VOD, , . 2005 Comcast, PBS, Sesame Workshop PBS KIDS Sprouts 24 , VOD . Hit DVD , , VOD, .

3. Company

Hit 2009 Hit Movies . Hit CEO Jeff Dunn Julia Pistor . Nickelodeon Executive Vice President 16 / . Hit Movies . Hit 'Thomas & Friends', 'Bob the Builder' . Hit Movies 'Thomas & Friends' , 2010 .

Hit , TV, United Talent Agency(UTA) . UTA Hit , , . Hit 2008 Aardman Animation , Aardman TV 'Timmy Time' . Aardman 'Wallace & Gromit', 'Shaun the Sheep', 'Timmy Time' .

Hit 2009 Fisher Price55) , . 2007 Hit 'Thomas & Friends' . 'Thomas & Friends' 2 , Hit 'Thomas & Friends' . 2008 6 Hit 1,500 , . Fisher Price .

55) Mattel

4 Toei Animation

2009 () 107

4 Toei Animation

1. Company Profile

Company Overview

1948 1 23 CEO Takahashi Hiroshi

553 www.toei-anim.co.jp

JASDAQ 4816

178-8567105 (TEL 03-3978-3111)) ,

Toei Animation Music Publishing, Toei Animation Enterprises Limited (), Toei Animation IncorporatedLA), Toei Animation Europe S.A.S.

Financial Profile

()

2005 16,646 2,242 13.5%

2006 21,561 3,858 17.9%

2007 20,153 3,307 16.4%

2008 21,148 2,726 12.9%

2009 21,718 3,123 14.4%

Company History

Description

1958Toei 1948 Nichido Film Toei Doga

1960

1963 TV 'Ken, the Wild Boy'

1966 'Gulliver's Space Travel'

1967 'Sally the Witch( )'

1999 Toei Animation

2001 Toei Animation Music Publishing

2005 Cartoon Network 'Demashita! Powerpuff Girls Z'

2007NTT Docomo I-Mode KBS 'Thousands of Traditional Korean statement'

2008Japan International Television Hen Robodizu Riders' Disney

4

108

2.

Toei Animation 20 Toei . Toei , TV .

Toei Animation , 1958 () , , Z, , 999 1980 , 1990 , . Toei Animation Toei , , .

Toei Animation 3 , , . Toei Animation 1958 , . Toei Animation .

. Toe Animation CG , , .

, 2009 3(2008 41~2009 3 31) , 4 200 . , .

3. Company

. Toei Animation

2009 10 . Toei Animation France Telecom Orange .

Toei Animation , VOD . PC IPTV Orange 24/24 TV .

4 Toei Animation

2009 () 109

'Mobisodes' . Mobisodes 3~5 TV . Orange .

Toei Animation 2009 Vivendi zaOza . Orange .

. TSUTAYA TV Toei() Toei Animation . Toei

Animation TSUTAYA T CCC TSUTAYA TV56) 2009 63 .

Tsutaya TV

: Toei Animation

Toei Animation PC Toei Animation BB, () 'TSUTAYA TV' .

56) TSUTAYA TV 2008 6 ACTVilla

Studio 5

4

110

5 Studio Ghibli

1. Company Profile

Company Overview

1985 6 CEO Hoshino Koji

300 www.ghibli.jp

-

184-0002425

CM, / / /

-

Financial Profile

2006 N/A N/A N/A

2007 N/A N/A N/A

2008 N/A N/A N/A

Company History

Description

1985 Miyazaki Hayao Isao Takahata

1986 Castle in the Sky( )'

1988 'My Neighbor Totoro( )'

1997 'Princess Mononoke()'

1999 1 2 , 3

2001 'Spirited Away( )'

2004 'Howl's Moving Castle'

2008CEO Toshio Suzuki Walt Disney Japan CEO Koji Hoshino , Miyazaki Hayao Ponyo on he Cliff by the Sea'

5 Studio Ghibli

2009 () 111

2.

, , . 1988 , , Toei Animation .

, 1990 . DVD , .

TV . .

3 (1973), (1984), (1986), (1988), (1989), (1992), (1997), (2001), (2004), (2008) .

3. Company

. Ghibli 2009 4 () ()

. Ghibli , 30 2 .

Ghibli 2008 Ghibli .

. , 20 . .

4

112

() 2006 . , . Ghibli .

() () () () . () .

() , .

. , 10 ... 2009 8 30 1,110

, 10 . Box Office Mojo 2009 827 30 3 198

. 2002 2003 1,005 5,000 , .

1 Annecy International Animation Film Festival

2009 () 113

5 Conference


1.

Annecy, France 2009.6.8 6.13 ASIFA (International Animated Film Association)

12 / 6,700

Disney/Pixar, Sony

,

4

2.

Annecy Internaional Animation Film Festival(Festival Annecy) (Annecy) . 4 , , Ottawa .

Annecy 1956 Canne , 1960 5,000 Annecy Jone Halas, Waleran Borowczyk, Paul Grimault, Stephen Bosustow, Norman McLaren, Alexandre Alexeff . Annecy , . 1997 .

, , MIFA . , TV, TV, , , , , , , . , MIFA 1985 . .

5 Conference

114

3. 2009

Annecy 2009 . 1,855 40 192 . 12 67 6,700 , 230 300 , 350 . 10% .

3D . 'Coraline' Henry Selick . TV , VFX .

Europa Distribution 20 , Patrice Leconte Arthur Qwak 'Dragon Hunters' .

Crystal for best feature 'Mary and Max', 'Coraline' , The Annecy Cristal Slavar . TV Log Jam "The Log", "The Rain", "The moon", "The Snake" The Cristal for best TV production .


2009 () 115

Mary and Max Coraline

-Cristal for best feature () -Cristal for best feature ()

Henry Selick Adam Elliot

Mary

Max

2003 Neil Gaiman

Slavar Log Jam "The Log", "The Rain", "The

moon", "The Snake

-Annecy Cristal TV-Cristal for best TV Production

Hanna Heilborn, David Aronowitsch Alexey Alexeev

CG

9 Abouk 15 Machiek

,

Annecy 2009

: Annecy 2009 Press Release,

5 Conference

116

2 Cartoon

1.

Cartoon Forum :

Cartoon Movie :

Cartoon Forum : 9

Cartoon Movie : 3

CARTOON (European Association of Animation Film)

Cartoon Forum : 750 / Cartoon Movie : 600

TV , , ,

EU Media Programme

2.

Cartoon 1988 (European Association of Animation Film) , . Cartoon 20 EU Media Programme .

Cartoon TV Cartoon Forum Cartoon Movie . 750 Cartoon Forum 9 . Cartoon Movie 3 600 .

Cartoon , , 4 Cartoon Master , 2009 11 EU EU Cartoon Connection .

3. 2009

. Cartoon ForumCartoon Forum CARTOON TV . 1990

TV , 300 10 .

2009 Cartoon Forum Rogaland , 63 . 28

2 Cartoon

2009 () 117

. 63 320 1 5,500 (2 1,500 ) . 17 , 12, 7 . 3, 2, 1, 1 .

2D 41%, CG 37%, 2D CG , CG 2D . 6 9 39% . TV , , .

. Cartoon MovieCartoon Movie EU Media Programme Medienboard

Berlin-Brandenburg 1999 . Cartoon Movie , , , .

Cartoon Movie Trailer Business Session . Trailer , Business Session (Projects in concept), (Projects in development), (Films in production), (Completed Films) , . 5 (, , , , ) .

11 Cartoon Movie 2009 16 49 , 3 1,200 . , Folimage, Les Armateurs, Gaumont, Millimages , 26 6 , 4 .

, CG . .

5 Conference

118

3 Tokyo International Anime Fair

1.

2009.3.18~2009.3.21

255, 12 9,189 (Business Day 26,026/Public Day 103,793)

199 56 - (1), (19), (1), (1), (1), (8), (1), (1),(1), (1),(19), (2) -

,

Business Day, Public Day , ,

2.

() Tokyo International Anime Fair(TAF) .

2002 1 21(21) 2 Tokyo International Anime Fair , . Business Day Public Day .

3. 2009

Trade Show Tokyo International Anime Fair 2009 . (Trade fair) 3 . 2009 8 12 9,819 . Business Day 2 6,026 , Public Day 10 3,793 . Public Day 10 .

. Business Day 2 6 1 .

3 Tokyo International Anime Fair

2009 () 119

TAF 2009 (Trade Fair) 56 255 . .

Tokyo Anime Award 19 190 331 .

Tokyo Anime Award 8 1 , , .

. 4 .

Ponyo on the Cliff by the Sea

TV Macross Frontier, Code Gears Leluch of the Rebellion R2

/ Ponyo on the Cliff by the Sea

/ Kung Fu Panda

/ Detroit Metal City

Descendants (Heiko Van der Schem/Germany)

/ Monster Coins (Yang Vance/Taiwan)

/ The Switch (Deepak Zachariah Mathew/Canada)

8th Tokyo Anime Award Competition

: TAF, 2009

TAF 2009 Creator's World . . .

, . Japan Manga & Animation Museum EXPO' 2008 , 50 .

5 Conference

120

4 Ottawa International Animation Festival

1.

2009.10.14~2009.10.18

Canadian Film Institute

25,000 (50% , 30% , 20% ), 1,500

, ,

2.

Ottawa International Animation Festival(OIAF) 1975 , , . OIAF , , 4 . 2 2005 . 5 , , . 25,000 1,500 .

3. 2009

2009 OIAF 10 14 18 , , , Television Animation Conference, Recruiting Fair .

2009 OIAF 2,185 , 20 98 . Chris Robinson 5 , 7 .

2009 (GRAND PRIZE for Best Animated Feature) Anncey 2009 Adam Elliot 'Mary and Max' . Nelvana (Nelvana GRAND PRIZE for Best Independent Short Animation) Estonia Rao Heidmets 'Kaasndinud Kohustused'(Inherent Obligations) . TV . GRAND PRIZE for Best Commissioned Animation Bastien Dubois 'Madagascar, carnet de voyage'

4 Ottawa International Animation Festival

2009 () 121

(Madagascar, A Journal Diary) , , .

'Did U See That' Adobe Prize for BEST High School Animation .

GRAND PRIZE for Best Animated Feature Mary and Max Adam Elliot Australia

Nelvana GRAND PRIZE for Best Independent Short Animation

Kaasndinud Kohustused (Inherent Obligations)

Rao Heidmets Estonia

HIT Entertainment GRAND PRIZE for Best Student Animation

Laska (Chick) Michal Socha Poland

GRAND PRIZE for Best Commissioned Animation

Madagascar, carnet de voyage (Madagascar, A Journal Diary)

Bastien Dubois France

OIAF 2009

: OIAF, 2009

122

1. KOCCA(2006), 2006 2. KOCCA(2006), 3. KOCCA(2007), 2007 4. KOCCA(2007), 5. KOCCA(2008), 2008 6. KOCCA(2009), 2009 & Animation7. (2008), 8. (2006), , TV 9. (2008), Toei Animation VOD , 2008.9.110. (2008), , DreamWorks , 2008.10.211. (2008), ,

, 2009.8.1112. (2009), "" ,

2009.2.913. (2009), 2009 , 2009.10.1214. (2009), 2009 , 3D , 2009.4.1515. (2009), Ice Age 3, 6

, 2009.8.2416. (2009), & , 2009.6.1117. (2009), , 2 MDRI , 2009.8.1718. (2009), , 2009.3.219. (2009), Dreamworks 4 3D, 2009.6.420. (2009), ,

, 2009.8.2021. (2009), (),

, 2009.8.1922. (2008), 23. (2004), , 24. (2009), 2008 25. (2006), ,

2009 () 123

1. AP(2009), Analyst downgrades DreamWorks Animation, 2009.9.102. AnimeAnime(2009),1,

2009.1.43. AnimeAnime(2009),2,

2009.1.44. AnimeAnime(2009),3, 2009.1.45. Asahi(2008), 12, 2008.12.46. CNC(2009), The Market for Animation7. Datamonitor(2009), DreamWorks Animation Company Profile8. Datamonitor(2009), The Walt Disney CompanyProfile9. Datamonitor(2009), Toei Animation Company Profile10. Digital Vector(2008), Global Animatino Industry: Strategies, Trends and Opportunities, 200811. DreamWorks Animation(2008), DreamWorks Animation Annual Report 200812. Global Times(2009), Chinese cartoon industry animated by crisis, 2009, 2009.9.2813. IT Media News(2007), DVDGDH14. IT Media News(2007), , 2007.11.2315. IT Media News(2008), GDH, 2008.11.1016. IT Media News(2008), P2P

, 2008.3.2817. IT Media News(2008), , 2008.2.2818. IT Media News(2009), , 2009.1.2819. IT Plus(2008), , 2008.7.1520. International Video Federation(2008), European Video Yearbook 200821. Janney Montgomery Scott(2009), DreamWorks Animation Basic Report22. LA Times(2009), 'Monsters vs. Aliens' a hit in three dimensions, 2009.3.3023. LA Times(2009), 'Monsters vs. Aliens' in 3-D: Taking filmmaking to another dimension, 2009.4.624. LA Times(2009), Warner shakes up DC Comics to compete with Marvel, 2009.9.1025. Morgan Stanley(2009), DreamWorks Animation Industry View26. Morgan Stanley(2009), Toei Animation Industry View27. New York Times(2009), DC Comics Revamped Under a New President, 2009.9.928. PriceWaterhouseCoopers(2009), Global Entertainment and Media Outlook 2009-201329. Reuters(2009), Disney-Marvel benefits come with time lag, risks, 2009.9.130. Sankei News(2008), 54, 2008.2.2231. Screendigest(2004), Hollywood rules toon box office

124

32. Screendigest(2009), Global Animation Market33. The Walt Disney Company(2008), The Walt Disney Company Fact Book 200834. UK Film Council(2008), UK Film Yearbook 200835. UK Film Council(2009), UK Film Yearbook 200936. Variety(2005), New studios toon up, 2009.5.2237. Variety(2009), Anima to co-produce CGI pic 'Gaturro', 2009.11.2538. Variety(2009), Animation gets new focus at Ventana, 2009.11.639. Variety(2009), Feature toons rule in Latin America, 2009.9.540. Variety(2009), Latin America in tune with toons, 2009.12.1141. Wall Street Journal(2009), Disney's Marvel Acquisition May Not Portend More Media Deals, 2009.8.3142. (2005), 43. (2008), 200844. (2009), 200945. (Jetro)(2009), 46. (Jetro)(2009), 2008-200947. (SARFT)(2009), 2008

1. it.nikkei.co.jp2. journal.mycom.co.jp3. www.animationeurope.com4. www.animationmagazine.net5. www.awn.com6. www.animeanime.jp7. www.awn.com8. www.boxofficemojo.com9. www.cartoon-media.be10. www.imdb.com11. www.the-numbers.com12. ottawa.awn.com13. www.tokyoanime.jp14. www.annecy.org

2009 (, ) 2010 1 25 1602 02-3153-1114 02-3153-1106 http://www.kocca.or.kr

ISBN : 978-89-93893-65-6 93600

1. .2. () ,

, 2009 .

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