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© 20200709 IAB Russia by Ekaterina Makovetskaya & Anton Petukhov ADVERTISERS AUDIENCE ACTIONS ADVERTISERS SPEND IAB Russia Influencer Marketing Ecosystem SOCIAL MEDIA MESSENGERS PLATFORMS VIDEO TALENT AGENCIES PLATFORMS AGENCIES AUDIENCE SPECIALISED AGENCIES COMMUNICATION CROUPS ANALYTICS

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Page 1: IAB Russia Influencer Marketing Ecosystem © 2079I2A7BRu2 ... · IAB Russia Influencer Marketing Ecosystem ... VIDEO PLATFORMS TALENT AGENCIES AGENCIES AUDIENCE SPECIALISED AGENCIES

КОНФИДЕНЦИАЛЬН

О

КОНФИДЕНЦИАЛЬН

О

КОНФИДЕНЦИАЛЬН

О

КОНФИДЕНЦИАЛЬН

О

КОНФИДЕНЦИАЛЬН

ОКОНФИДЕН

ЦИАЛЬНО

© 20200709 IAB Russia by Ekaterina Makovetskaya & Anton Petukhov

ADVERTISERS

AUDIENCE ACTIONSAD

VERT

ISER

S SP

END

IAB Russia Influencer Marketing Ecosystem

SOCIAL MEDIA MESSENGERS

PLATFORMS

VIDEO

TALENT AGENCIESPLATFORMS

AGENCIES

AUDIENCE

SPECIALISED AGENCIES COMMUNICATION CROUPS

ANALYTICS

DIE INFLUENCER

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