iab.now mariano dorfman
TRANSCRIPT
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Llegó el momentode surfear la olaMariano Dorfman – Socio & DGC – icolic
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¿Y vos que hacías en noviembre de 1999?
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Cambia la cultura
Cambia el comportamiento
Cambia la comunicación
¿Cambia la publicidad?
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Comunicación One Way (modelo cerrado)
360°
¡LA PATA DIGITAL!
TVGráfica
VPRadio
PromoMkt Directo
Prensa
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Comunicación Líquida (modelo abierto)
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Comunicación Líquida –Nucleo Interactivo (modelo abierto)
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La Comunicación Líquida es:
Participativa.
Colaborativa.
Permeable a los cambios.
Más fácil de adaptar.
Independiente del medio
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JugarDescubrir
ExperimentarAprenderDivertirse
Momento de placerCompartir
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Subservient ChikenUgoffCoq RoqBmaskSith SenseBK AdvergamesWhopperettes
Whopper Freak OutCalvacade of Cartoon ComedyStar TrekBK FlameThe Truth About TonyDollar Menu (Augmented R.)Made by You
Huckin' ChickenDr. AngusPet MoustacheSimsonize MeAngry GramWhopper SacrificeWhopper Virging
+ de 25 acciones en 5 años
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BASTA DE HABLAR DE PUBLICIDAD INTERACTIVA
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PORQUE HABLAR DE INTERACTIVIDAD EN LA COMUNICACIÓN
ES REDUNDANTE
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2010 NO ES EL AÑO DE SUBIRSE A LA
MODA/OLA.ES EL MOMENTO DE
SURFEARLA.
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HOMEWORK¿ES TU MARCA UNA VERDADERA
MARCA DIGITAL?¿CUÁNTO “JUEGA” TU MARCA CON LA
GENTE?¿TU AGENCIA ESTA PREPARADA PARA
ENTENDER LA INTERACTIVIDAD?