ibm master data management · pdf fileibm master data management tom wu 巫介唐, ... 27%...

2005 IBM Corporation
IBM Master Data Management
Tom Wu , [email protected] Integrator AdvocateSoftware GroupIBM Taiwan

2005 IBM Corporation9411112 2005 IBM Corporation941111
Inconsistent Master Information is a Major HurdleImpacts Revenue, Cost, Agility and Compliance
Coffee Beans GTIN 20012294219421
CANCode : 21204
USACode : 21192
BR, CR, MEXCode : 21186
CH, AUT, DE, UK, FR, BEL, NL, IT : Code : 21184
DE, FIN, SWE, NOR, ESP, POR, Code : 21190
BUL, YUG, CR, RO, SLOVCode : 19616
ISRCode : 21204
MidEaCode : 21204
World TradeCode : 19619, 19616
AUSCode : 21190
HK, TAI, SIN, MAL, S.KORCode : 21188
JAP, THAI, INDO, PHICode : 21189
CZ, LIT, EST, SLOV, RUCode : 2002494
ARGCode : 21184
Gaining control over product information results:
27% improvement in optimized promotions
23% improvement in maximizing product and brand management
27% reduction in the number of call center questions regarding basic item information
20% improvement in employee productivity
Industry Drivers: RFID, Waste Electrical and Electronic Equipment Recycling, Product Information Exchange Standards, Return of Hazardous Substances, Global Data Synchronization, Sarbanes Oxley, etc. (Yankee Group, 2005)
Gaining control over product information results:
27% improvement in optimized promotions
23% improvement in maximizing product and brand management
27% reduction in the number of call center questions regarding basic item information
20% improvement in employee productivity
Industry Drivers: RFID, Waste Electrical and Electronic Equipment Recycling, Product Information Exchange Standards, Return of Hazardous Substances, Global Data Synchronization, Sarbanes Oxley, etc. (Yankee Group, 2005)

Inconsistent Master Information is a Major HurdleImpacts Revenue, Cost, Agility and Compliance
CANCode : 21204
USACode : 21192
BR, CR, MEXCode : 21186
CH, AUT, DE, UK, FR, BEL, NL, IT : Code : 21184
DE, FIN, SWE, NOR, ESP, POR, Code : 21190
BUL, YUG, CR, RO, SLOVCode : 19616
ISRCode : 21204
MidEaCode : 21204
World TradeCode : 19619, 19616
AUSCode : 21190
HK, TAI, SIN, MAL, S.KORCode : 21188
JAP, THAI, INDO, PHICode : 21189
CZ, LIT, EST, SLOV, RUCode : 2002494
ARGCode : 21184
Coffee Beans GTIN 20012294219421

Islands of Master InformationReduce customer satisfaction, decrease revenue, hinder relationships
DocumentManagement
Michael JohnsonMortgage.tif ERP
JP Morgan, USACust ID : JP003
CRMCall Center
Mike JohnsonJP Morgan ChaseLast Interaction:
4/11/03 (product not received)
Retail Pointof Sale
JP Morgan & ChaseContact : Michael A
Johnson, CIO270 West St, NY
Portal
Michael JohnsonUser ID: Mjohnso
! Personalized access! Gold Customer
! Sub: Newsletter 1
CRMMarketing
Michael Johnson! Opt-Out flag
! No Promotion flag
Application Forms
PaymentsService and
SupportIn-Store
Interactions
DataWarehouse
Michael P Johnson1400 54rd Avenue
NY NY212 995-3345
3rd PartyInformation
Internet Commerce
Michael JohnsonUser id :mjohnson
JP MorganContract:: JP987
Online Purchases
Companies quantify impact of bad customer data:
66% indicate profitability of company as a whole was negatively affected by poor information quality
75% indicate bad customer data quality is harming customer service, quality and loyalty
52% identified integration of diverse systems as a major source of inaccurate information
Industry Drivers: Privacy Management, Basel II, Do not Call compliance, Patriot Act, Sarbanes Oxley, HIPAA
Companies quantify impact of bad customer data:
66% indicate profitability of company as a whole was negatively affected by poor information quality
75% indicate bad customer data quality is harming customer service, quality and loyalty
52% identified integration of diverse systems as a major source of inaccurate information
Industry Drivers: Privacy Management, Basel II, Do not Call compliance, Patriot Act, Sarbanes Oxley, HIPAA
DirectMail Response
Online Registration

Islands of Master InformationReduce customer satisfaction, decrease revenue, hinder relationships
Online Purchases
DirectMail Response
DocumentManagement
Michael JohnsonMortgage.tif ERP
JP Morgan, USACust ID : JP003
CRMCall Center
Mike JohnsonJP Morgan ChaseLast Interaction:
4/11/03 (product not received)
Retail Pointof Sale
JP Morgan & ChaseContact : Michael A
Johnson, CIO270 West St, NY
Portal
Michael JohnsonUser ID: Mjohnso
! Personalized access! Gold Customer
! Sub: Newsletter 1
CRMMarketing
Michael Johnson! Opt-Out flag
! No Promotion flag
Internet Commerce
Michael JohnsonUser id :mjohnson
JP MorganContract:: JP987
Application Forms
Online Registration
Service and Support
3rd PartyInformation
In-StoreInteractionsPayments
DataWarehouse
Michael P Johnson1400 54rd Avenue
NY NY212 995-3345

Lack of a Complete, Consolidated Global ViewCant manage procurement or understand suppliers and supply chains
Druker International?? Total Spend
?% Corporate Discount
Drucker Corporation$5 MM Spend5% Discount
Druker Europe20 MM Spend10% Discount
Treating Supplier Information Holistically Can Lead To:
80% reduction in vendor count
30% reduction in cost to onboard new suppliers
26% reduction in the number of purchase order errors resulting in incorrect shipments or adjustments
20% improvement in increased collaboration with partners and suppliers
Industry Drivers: Homeland Security, Secure Trade Lanes / FAST, Sarbanes Oxley, Global Data Synchronization, RFID Contract Compliance
Treating Supplier Information Holistically Can Lead To:
80% reduction in vendor count
30% reduction in cost to onboard new suppliers
26% reduction in the number of purchase order errors resulting in incorrect shipments or adjustments
20% improvement in increased collaboration with partners and suppliers
Industry Drivers: Homeland Security, Secure Trade Lanes / FAST, Sarbanes Oxley, Global Data Synchronization, RFID Contract Compliance
Druker Americas$25 MM Spend15% Discount
Druker Materials NA$20MM Spend8% Discount

Lack of a Complete, Consolidated Global ViewCant manage procurement or understand suppliers and supply chains
Druker International?? Total Spend
?% Corporate Discount
Drucker Corporation$5 MM Spend5% Discount
Druker Europe20 MM Spend10% Discount
Druker Americas$25 MM Spend15% Discount
Druker Materials NA$20MM Spend8% Discount

Disconnected Business Processes and Master Information Slows time to market, reduces agility
Vendorconsoli-dation
Homeland
securitySarbanes
Oxley
NewProduct
intro
Globaldata
synch
RFID /ePC
Productsourcing
End of life
Images,DocsExcel
Flyers, Inserts,Catalogs
Email,eCommerce
Info-Stations,Kiosks
Shelf Tags,Signage
Point of Sale
RFID
Suppliers
PLM
Operations
Logistics
Pricing
Merchandising
DataWarehouse
Contracts
Category Managers
Vendor Managers
Logistics
Regional Managers
Brand Managers Customer Support
Promotion Mgrs
Category Managers IT
LegacySystems
ERP & CRMSystems
DocumentManagement
Systems
New ItemForm
Authorize/Reject
PriceUpdate

But Current Systems Are A Barrier
E01-EDI
Data Warehouse(Interfaces to and from the
Data Warehouse are notdisplayed on this diagram)
G02 - GeneralLedger
A05 - AP
S01 - SalesCorrections
I01 POReceiving
I03 Return toVendor
I06 WarehouseManagement
S06 - Credit App
P15 EES EmployeeChange Notice
OTHER APPS - PCAP - Collections/Credit
TM - Credit Card DB
ACCTS REC APPS - PC990CORBad Debt
Beneficial FeesBeneficial Reconcile
JEAXFJEBFAJEBKAJEDVAJESOAJEVSAJEVSFNSF
TeleCredit Fees
INVENTORY CONTROL APPS - PCCode Alarm
Debit ReceivingsDevo Sales
Display InventoryIn Home
JunkoutsMerchandise Withdrawal
Promo CreditsRTV Accrual
ShrinkAP Research - Inv CntrlAP Research-Addl Rpts
Book to Perpetual InventoryClose Out Reporting
Computer Intelligence DataCount Corrections
Cross Ref for VCB DnldsDamage Write OffDebit Receivings
DFI Vendor DatabaseDisplay Inventory ReconcileDisplay Inventory Reporting
INVENTORY CONTROL APPS - PCDPI/CPI
IC BatchingInventory Adj/Count CorrectInventory Control Reports
Inventory LevelsInventory Roll
Merchandise WithdrawalOpen ReceivingsPI Count Results
PI Time Results from InvPrice Protection
Sales Flash ReportingShrink Reporting
SKU Gross MarginSKU Shrink Level Detail
USMVCB Downloads
Journal Entry Tool

ibm master data management · pdf fileibm master data management tom wu 巫介唐, ... 27%...

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