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10 de diciembre de 2014
El almacenamiento en la estrategia de IBM
Importancia para el canal
Iñigo Osoro IturbeDirector, Global Business PartnersIBM SPGI
iosoro
IBM Confidential © 2014 IBM Corporation
IBM Global Business Partners
La Disrupción que representa CAMSS
Analytics
Social
Mobile
Cloud
Security
Analytics
Cloud Mobile
Social Security
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S
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SOCIEDAD DIGITALNuevos Modelos de
Negocio
Systems of Record
Systems of Insight
Enterprise Innovation
Systems of Engagement
Pervasive Security Intelligence
Enabled by Cloud
TECNOLÓGICA
The new IT Systems Paradigm: SoE-SoI-SoR
© 2014 IBM Corporation3
Category Intersections represents the fastest growing opportunities, though still limited in size in 2015
Source: GMV CAMS 2H14 Non-Overlapped Pivot (CAMS 22)
INTERSECTIONS
$1.9 Opportunity in 2015, +22.2% CAGR18/15
MAIN CATEGORIES
$5.4B(*), +7.4% CAGR18/15
(*) CAMS TOTAL opportunity represents
the sums of opportunities per category
without overlaps
Survey results suggest 61% of enterprise technology projects are now funded by the business rather than the IT department.
the growth rate of IT spending by groups outside of IT than in IT from 2014 to 2017.
2.5x
Quién es el cliente?
IBM CONFIDENTIAL 2014 4
61%
5
El Mercado confluye hacia el dato
The IBM strategy
1,000,000,000,000 4/5ths
2.5Bgigabytes of new data
generated every day.
3x500M $187B
2.5petabytes of data is
collected every hour
by a major retailer.
IBM CONFIDENTIAL 2014 7
connected objects
and devices on the planet
generating data by 2015.
increase in data-
transmitting transistors
per human by 2017.
of the world’s data is
unstructured. Audio. Video. RFID data. Blogs.
Tweets. All represent new
areas to mine for insights.
DVDs worth of data
is generated daily.potential market in 2015.
SHIFTS IN THE WORLD
Data is becoming the world’s new natural resource.
IBM CONFIDENTIAL 2014 8
OUR POINT OF VIEW
Data is the new basis of
competitive advantage:
To drive business outcomes, you need to apply more sophisticated analytics across more disparate data sources in more parts of your organization.
To capture the time value
of data, you need to develop ‘speed of insight’ and ‘speedof action’ as core differentiators.
To change the game in your industry or profession, you will increasingly need cognitive capability.
$1B
$1B
$24B
$7B
We are making markets by transforming industries and professions with data.
$17B
34+
9IBM CONFIDENTIAL 2014
INVESTMENT
invested to date
to build IBM’s capabilities in Big Data & Analytics.
in Flash technology,
providing industry-leading
speed and efficiency to enable data to be real-time
ready for analytics.
in Big Data & Analytics acquisitions, including:
cumulative organic development since 2005.
to establish theIBM Watson Group, dedicating 2,000 professionals tothe effort. Includes$100 million to enable an ecosystem of entrepreneursand partners.
acquired companies
IBM addresses Big Data needs
WATSON FOUNDATIONS
Sales Marketing Finance Operations HRRisk ITFraud
IBM Watson™ and Industry Solutions
SOLUTIONS
CONSULTING AND IMPLEMENTATION SERVICES
BIG DATA & ANALYTICS INFRASTRUCTURE
Decision
Management
Planning &
Forecasting
Discovery &
Exploration
Business Intelligence & Predictive Analytics
Content
Analytics
Information Integration & Governance
Data Mgmt &
Warehouse
Hadoop
System
Stream
Computing
Content
Management
WATSON FOUNDATIONS
Sales Marketing Finance Operations HRRisk ITFraud
IBM Watson™ and Industry Solutions
SOLUTIONS
CONSULTING AND IMPLEMENTATION SERVICES
BIG DATA & ANALYTICS INFRASTRUCTURE
Decision
Management
Planning &
Forecasting
Discovery &
Exploration
Business Intelligence & Predictive AnalyticsBusiness Intelligence & Predictive Analytics
Content
Analytics
Information Integration & Governance
Data Mgmt &
Warehouse
Hadoop
System
Stream
Computing
Content
Management
Watson Foundations the right offering
IBM Bigdata Architecturethe right architecture
El futuro: GTO 2014. cuando Cloud conoció a Analytics
Innovación para
cumplir las
expectativas
cambiantes de los
consumidores y
nuestra fuerza de
trabajo
Transformacióndel negociomediante los
datosTransformación
de IT y de los
servicios de alto
valor a través de
Cloud
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Cloud 3.0 se convierte en el hogar de los Sistemas de
Conocimiento
Transformación
Industrial
DevOps,Agilidad
Reducción
de Capex
Cloud 1.0 Cloud 2.0 Cloud 3.0
DataScientist
Analistade
Negocio
CXO
Industry Analytics Cloud
La Seguridad y Cumplimiento en los
Sistemas de Insight se estánconvirtiendo en fundamentales
Reto 1 Reto 2 Reto 3
Controles de seguridadfragmentadosy complejos
Amenazas y atacantessofisticados
Superficie de ataque másamplia debidaa sistemasmás ágiles
Sistemas de Insight
El Dato se origina en la Cloud
SoR
SoE
Las cargas de trabajo de los Sistemasde Insight crean tráfico este-oeste en el
CPD y a menudo requierenalmacenamiento masivo de baja latencia
y amplios requerimientos de memoria
A A
~5:1
A A A
S S S
S
S S
S
S
AR AR
CRCR
A A A A A A
~40:1
~200:1
S
S
ARAR
S
A
IBM Confidential © 2014 IBM Corporation
IBM Global Business Partners
0
50
100
13
Retos y Oportunidades en el mercado de Gestión de la Información
Demanda creciente de datos integrados y análisis en el
momento en el que se necesita
del tiempo invertido en proyectos relacionadoscon datos se gasta en identificar, limpiar e
integrar datos
Las empresas se apoyan cada vez más en
almacenamiento Cloud
Madurez de las redes semánticas y analítica asociada
Growth of Semantic Networks
Billions of Facts, Millions of ThingsAll being classified into consistent ontologies
0
200
400
600
800
1990 2007 2009 2011 2013# T
op
ics (
in
Mill
ion
s)
Year
Year
Re
ve
nu
e (
Bill
ion
s)
Global Cloud Storage
(CAGR=40.2%)
WW Storage Systems
(CAGR=4.5%)
WW Storage Systems & Cloud Storage Revenue Estimates
La expansión de datos intensifica los problemas de
riesgo y costes de la información
Cost-to-
Value Gap
Risk-to-Value
Gap
Cost
Risk
Valu
e
Time
% C
ha
ng
e
Information Economics
Servicios Gestionados de Datos
IBM Confidential © 2014 IBM Corporation
IBM Global Business Partners
Semantically consistent, virtualized data & information access
Integrate, Curate,
Transform, Contextualize
ILM
Entities, Attributes, Relationships, Views, Dictionaries
REST (HTTP), JSON/XML, SQL/SPARQL
ODBC, JDBC, GPFS, HDFS, SPL, SPARQL, ..
Información
Gestionada
Cloud 3.0
14
Servicios Gestionados de Datos
Servicios basados en cloud que integran, limpian, y gestionan los datoscorporativos internos y externos, en cloud, on premise e híbridos
Middleware
Gestionado
Infraestructura
Gestionada
ApplicationsSoluciones
Gestionadas
Coordinated provisioning, security, availability
Composable, self-tuned infrastructure
Giraph MongoDB
Micro Cloud soluciona problemas en múltiples
industrias
A veces los datos son demasiado
grandes para ser movidos
Cloud-Based Networks
Micro Cloud: moviendo la computación a los datosVariables Clave: Securitdad, Cumplimiento, latencia, ancho de banda, y big data
Transfer Capacity (Mbps)
Data can
move to cloud
Compute
has to move
Airport
Telemetry
Oil rigsTelco Public
Surveillance
Retail
Surveillance
UAVs in
Defense
100
K
100
0.
10.
1
100K
Da
ta G
en
era
tio
n R
ate
(M
bp
s)
100
Industria Problema
Banking
& Finance
Regulatory restrictions
Size of data
Retail Limited bandwidth link to stores
Education Latency and bandwidth of overseas links
Lack of IT skills
DefenseLatency and bandwidth of satellite links
Volume of data and lack of IT skills
TelecomBackhaul congestion
Power on hand-held devices
15
IBM Confidential © 2014 IBM Corporation
IBM Global Business Partners
El reto de la transformación para el canal…de almacenamiento
OnPremise IT – IaaS - SaaS - PaaS - BaaS
Pa
rtn
eri
ng
Tra
ns
form
ing
1. Cómo hago almacenamiento
como servicio ?
2. Expando mi negocio hacia
áreas colaterales como ?
• Seguridad
• Cloud
3. Subo en la cadena de valor y
entro en Big Data?
IBM Confidential © 2014 IBM Corporation
IBM Global Business Partners
Analytics
Appliances
Almacenamiento
Information
Management
Information
Integration
Reporting &
Analysis
Content
Management
Business
Intelligence
Predictive
Analytics
Risk & Fraud
ManagementCustomer
Analytics
El Camino de los partners de almacenamiento
hacia Big Data