ica 2011: csr it‘s not a public issue, franzisca weder
DESCRIPTION
CSR is used as a buzz word - but it's not a public issueTRANSCRIPT
![Page 1: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/1.jpg)
CSR - it‘s not a public issue!Ass.-Prof. Dr. Franzisca Weder
www.franzisca-weder.com
You hear a comment by Franzisca Weder
![Page 2: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/2.jpg)
CSR is a vehicle to transport a certain image
![Page 3: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/3.jpg)
CSR is creation of value
![Page 4: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/4.jpg)
CSR is creation of value
… even for other business like Marketing- & PR-Consultants
For an example see clip A
![Page 5: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/5.jpg)
CSR is foam – something which
can damp the „real business“
![Page 6: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/6.jpg)
CSR is foam – something which
can damp the „real business“
NIKE – where the bad guys...
... became the good guys!?:
„What we've learned, after nearly a decade, is that monitoring alone hasn't solved the problems. And
many of the problems are recurring in the industry.”
![Page 7: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/7.jpg)
CSR is the connection between the company and the individuals within the company
For an example see clip D
![Page 8: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/8.jpg)
CSR matters on an individual (micro) level
![Page 9: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/9.jpg)
CSR matters on an individual (micro) level
„More than half of the Austrian Managers are in ethical conflicts in their everyday business“
(Results of a longitudinal survey [1990, 1995, 2007, 2009]: „Manager Responsibility in Austria“, [email protected])
![Page 10: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/10.jpg)
CSR matters on an organizational (meso) level
![Page 11: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/11.jpg)
CSR matters on an organizational (meso) level
„CSR as an umbrella term for the debate“ for the appreciation to and realization of responsibility of business
(Scherer/Palazzo 2007, Matten/Moon 2008).
![Page 12: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/12.jpg)
CSR is not a public (macro) issue ...
![Page 13: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/13.jpg)
Appreciation of relevance (public attention)
Critical Issue
Interactive Issue
Functional Issue
attention level of the media
![Page 14: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/14.jpg)
CSR-Organizations in Austria (pop.: 8 Mio)
NeSoVe = Network of social respnsibilityMaecenas AustriaInitiative Austria -> respACT (biggest organization, organizes:TRIGOS (award for best CSR-practice in different categories) Media Content Analysis of 26 german speaking
newspapers, 1999, 2002, 2005, 2008, n = 2979
„Tipping point“ of news reporting about CSR 2002 – debate about manager salaries, bonusesIn fact only 30 % of the 2979 articles are about responsibility in an economic contextIf the article is somehow about CSR its mostly on a theoretical level, examples of business practice are missingCSR is used as a „buzz word“ in different contextes – especially to frame individual acting in an economic context
CSR is an interactive issue
![Page 15: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/15.jpg)
Appreciation of relevance (public attention)
Critical Issue
Interactive Issue
Functional Issue
Issue CSR
![Page 16: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/16.jpg)
... but it should be!
CSR is not a public (macro) issue ...
Issue management
![Page 17: ICA 2011: CSR it‘s not a public issue, Franzisca Weder](https://reader035.vdocuments.pub/reader035/viewer/2022070319/558509f6d8b42ac10a8b46ff/html5/thumbnails/17.jpg)
CSR - it‘s not a public issue - yet!Ass.-Prof. Dr. Franzisca Weder
www.franzisca-weder.com
Executive summary:In recent years the first research projects were organized about the construction of the issue CSR in the media (see Lee/Kim 2010, Tengblad/Ohlsson 2009, Wang/Anderson 2008, Buhr/Grafström 2007, Capriotti/Moreno 2007, Golob/Bartlett 2007, Morsing/Langer 2007). The results show that CSR is becoming a new “buzz word” in news reporting, different events are connected to the fact that business have a kind of corporate responsibility. But an examination of a “CSR-Public Issue Life Cycle” (i.e. Downs 1972, Buchholz et al. 1985) is still missing. A current longitudinal content analysis of 26 newspapers and magazines in german speaking countries and the TIME Magazine (1999-2008) shows that there is no “issue cycle” of CSR – but CSR in fact is used as a “buzz word” used in different public discourses to frame first of all individual acting; CSR most notably is used in the debate about manager salaries and bonuses, about individual irresponsibilities and ethics.