Under the Guidance ofDr. M. PachayappanAssistant Professor International BusinessSchool Of Management.

Presented BySunny KumarMBA (IIND YEAR)INTERNATIONAL BUSINESS15382061

COMPANY INTRODUCTION

IDEA CELLULAR is a part of the ADITYA BIRLA GROUP, India’s first truly multinational corporation.

IDEA Cellular is a leading GSM mobile service operator with pan India licenses.

Registered Office is in Mumbai, Maharashtra.

It is a publicly listed company, having listed on BSE and NSE in March 2007.

India’s 3rd largest mobile operator in the India with over 165 million subscribers

It operates in 36 countries, and is anchored by more than 120,000 employees belonging to 42 nationalities.

COMPETITORS

Airtel continues to lead the Indian mobile operator market with 24.22%.

Vodafone, which retains the second position, has 19.16%.

Idea Cellular on third position with 17.01% share in the Indian Market

Reliance Communications on forth position with 9.93% share

Aircel on fifth position with 9.93%

BSNL’s share was 8.26% and it is on sixth position in the market

OBJECTIVE

To find the Potential Markets in Uncovered lane, where there is no retail outlet,

for increasing the Revenue & Market share of the company.

To explain the benefits of Vtop Idea Sim and influence the retailer to purchase

the Idea Cellular Vtop Sim.

To determine the satisfaction of newly acquired retailers.

RESEARCH METHODOLOGY

Types of Research : Descriptive

Types of Sampling : Convenient Sampling

Sample Size : 101 (From Patna District, Bihar)

Source of data:• Primary Data questionnaire.• Secondary Data Internal Company record, Website, Text Book, Magazine etc.

Statistical Tools : Percentage Analysis, Anova & t-Test

Hypothesis

Hypothesis-1

• Ho: Satisfaction of the existing retailer does not varies with recharging method.

• H1 : Satisfaction of the existing retailer does varies with recharging method.

Hypothesis-2

• Ho: location of the outlets have no impact on the satisfaction of newly added retailer.

• H1: location of the outlets have impact on the satisfaction of newly added retailer .

ANALYSING AND INTERPRETATION

53%

14%

3%3%

4% 1%

Reason Of No Recharge

No/less knowledge aboutprocedures

Low margin

Not Interested

Less Consumer/No IdeaMarket

DSE Behaviour

Low Distribution

This chart shows that why retailer does not do Recharge of Idea Cellular. While doing my project I found that 53% retailer was Interested to business with Idea Cellular but they don’t know the Procedures.

3%

10%

53%

27%

7%

Network of Idea

Very Bad

Bad

Neither Good nor Bad

Good

Very Good

This graph shows that the Network quality of Idea Cellular. By this data it signifies that the company has to improve the network.

ANALYSING AND INTERPRETATION

55%

6%

24%

15%

Customer Care Service

Satisfied

Dissatisfied

Highly dissatisfied

Highly Satisfied

Netural

This chart shows that how much distributer or DSE is concern about your problems. If you need any technical support in terms of Recharge, Activating Sim, Document Verification

72%

4%

6%

18%

Ease of Uses

Satisfied

Dissatisfied

Higly Satisfied

Higly Dissatisfied

Netural

This Chart shows that Easiness of using Idea Vtop sim while Recharging. This plays the important role while choosing network for business prospective.

ANALYSING AND INTERPRETATION

23%

50%

7%

20%

Expectation From Idea

Good Network

Good Quality ofService( Data &Voice)

Low Service charge

Availablity

45%

6%

40%

9%

Incentive ( New Retailer)

Satisfied

Disstisfied

Highly Disstisfied

Highly Satisfied

Netural

This chart shows that 85 %retailers are Satisfied and 15% are dissatisfied with Incentives.

This chart shows the expectation of customers from services provided by idea.

Testing of Hypothesis-1

So, Satisfaction of the existing retailer varies with recharging method.

Testing of Hypothesis-2

So, location of the outlets have no impact on the satisfaction of newly added retailer.

Total Business developed

No of retailers visited 101

No of retailers recharged idea services

30

No of retailers do not recharged idea services

71

Business developed ( out of 71)

54

% conversion 76%

FINDINGS & CONCLUSION

Finding :• Most of the people in uncovered area does not know the Procedures.

• Idea is lacking behind the network compare to others player

• Services of idea is same for semi-urban & urban retailers.

• While choosing the service of idea for business, retailers are much concern about theIncentive.

• Ease of uses helps the organisation to increase the retailers.

Conclusion : There is a high potential for idea to grow in urban & suburban reason of Bihar.By providing the good incentives and services to retailers , idea can increase its market sharein Bihar and can become the number one telecom company in Bihar.

Better to give more profit incentives & good customer care service to retailers.

Focus should be on retaining the existing retailers.

AS per retailers feedback 53% says the network of idea is neither good nor bad in their

area. So idea should try to improve the network connectivity in those areas.

Suggestions