ideas uk 2014 conference presentation. mike allen of everything brilliant

Mike AllenEverything Brilliant

Copyright Michael Allen, EverythingBrilliant.co.uk 2014

“Felix, here’s

an idea. How

about we get

you to the

edge of space

and you jump.

What do you

think”?

About me…..- Innovator- Speak, blog about and help organisations innovate- Partner in a idea management software business- I ‘walk the talk’ and share all my ideas online


Why I share my ideas- All things are difficult before they become easy- While you can invent on your own, you can’t innovate on

your own- The idea is first and easiest step- People are significantly more likely to share their ideas with

you



Ideas


MORE CONNECTIONS = MORE IDEAS

We can trigger more connections with


- Questions / challenges- Events- Tools / training / inspirations

#IdeaHacksTake something and hack it by changing or re-organising some of the components to create new value

#Hacked Ideas- Brilliant Idea #104. Run an idea-hack workshop in your

workplace- #79. Hack the coffee stall. Mobile coffee stall with a stage for a

busker and the coffee comes free- #69. The limited edition Mars Bar- #182. Pizza sandwiches- #172. Hack the TV talent show with the candid camera format


#PainStormingGo looking for pain or problems and dare to imagine that just because it hasn’t yet been solved, that it can be solved

#PainStorming ideas- #218. Deodorant that is activated by sweat- #149. Man-kit button repair- #198. Re-using the heat from the dishwasher to dry the dishes- #235. The comfy guitar


#DifferentiationTake existing products and change the value proposition by changing the utility, configuration or customer experience

Blue sky thinking, radical ideas that can make the World better

#BlueSky

#BlueSky Ideas- Brilliant Idea #221 The 4 day work week in the summer months- #194. Charging restaurants for food waste- #177. Rapidly degrading packaging for cigarettes- #123. Turning abandoned buildings into urban forests- #102. Don’t bring your cold to work - #44. Care Share- #175. London Underground station styled like the inside of the

Millennium Falcon- #122. Potbot (a robot that fixes cracks and potholes)- #99. Homes on decommissioned ships


Change the status quo and create a completely new value proposition

#Disruptive

Disruption

is


#Disruptive Ideas- #207. Disrupt the tattoo ink business by developing an ink

that deliberately fades- #106. The Anti-Café- #13. The web-store on the high-street- #139. The 24 hour Radio Breakfast show- #235. Green Lights for green vehicles


BUT remember,

innovation and ideas are NOT the same


Innovation is simple: it’s the implementation of ideas



BUT...it isn’t EASY...

BUT it’s worth it.....- Solves problems for individuals, organisations and communities- Delights us and improves our lives - Makes fortunes, generates value and drives growth- Is the ultimate human resource - Innovation has never had a greater currency (but the speed at which innovation can become obsolete is faster than ever)


The innovator’s paradox“Survival today requires coherence, co-ordination and stability.


Survival tomorrow requires the replacement of those erstwhile virtues”

3 Innovation Horizons


“really innovative ideas are roughly indistinguishable from really dumb ideas”

Jocelyn Goldfein


“if you are doing disruptive innovation…expect to be misunderstood for a very long time”

Jeff Bezos, Amazon CEO


Disrupting InnovationDisrupting how you innovate (you might be doing it wrong)

Every organisation innovates, but although ideas may come from customer feedback or listening to employees, most innovation comes from the senior team. You won’t disrupt this way!

Open Innovation platforms source ideas and solutions from the public – normally in return for a prize

platform

networks

consultancy

Others hire a consultant, R&D or creative agency who might then form a network of people to develop ideas, but of course innovation about the execution so if this is a problem then innovation will remain a problem

Ideas Management

Ideas are sourced from staff (and increasingly customers). The organisation then decides which to keep and progress and which to store or discard

This model brings networks of innovators but inside the organisation

?

platform

networks

IntrapreneurshipThe pursuit of entrepreneurial behaviours in the corporate setting


Engage the already engaged


Who are your Intrapreneurs?

Inquisitive Spice


High-risk Spice

DisagreeableSpice

CreativeSpice

Mover & ShakerSpice

What’s essentialThe conditions that are needed for intrapreneurship to work;- Commitment from the Business Leaders- Time for the intrapreneurs to develop their ideas- Money to develop the best ideas- Governance - Guidance. …. which leads me to the Canvas


The Idea to Innovation Business Model Canvas


IdeaDescribe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult.

FunctionWhat problem does your idea solve?

SolutionHow does your idea solve the problem?What are the key features?How does it work?How does it differentiate between other existing solutions?What makes your idea valuable and compelling?


Idea Owner: ______________________________Date: __________

i2i Business Model Canvas

GO / NO-GO

Idea

Key Activities

Commercial

Alignment

Key

Resources

How does this idea link to the organisation’s strategic objectives?

Idea to Prototype

Strategic

Alignment Describe your idea in less than 140 characters. If you are finding this simple task difficult, the rest of this process will be difficult.

What are the key activities that need to be done to develop this idea

How does this idea align to the organisation’s commercial objectives? Who is the target user?How much money will it make / save

Other than you and your team, what resources do you need to develop this idea



Idea Owner: ______________________________Date: __________

Help Help

HelpHelp


GO / NO-GO


Idea

Key Activities

Commercial

Alignment

Key

Resources


Idea to Prototype

Strategic







Socialising your idea

Some ideas will run out of steam and never get socialised. The idea raiser is better informed for next time

Socialising your idea will prompt questions / insights / improvements so this will be an iterative process before submission for a go / no-go decision

GO / NO-GO

Idea Owner: ______________________________Date: __________

Help Help

HelpHelp


GO / NO-GO


Idea

Key Activities

Commercial

Alignment

Business case

to prototype

Prototype

Key

Resources


Idea to Prototype

Commercialise

Strategic


Do we have the right distribution partners? Our key Partners are:




Build

Build the innovation taking into account the findings from the prototype

Perform the prototype / test and record the results. Did it meet the expectations in the business case?Do you need to recalculate the business case? Are your target users involved in the testing?

What’s the business case to prototype the idea?What will it cost?Who will sponsor it?Do we have the appropriate partners in place to test it?Is the funding in place?



Socialising your idea

Some ideas will run out of steam and never get socialised. The idea raiser is better informed for next time

Prototype to Innovation

Socialising your idea will prompt questions / insights / improvements so this will be an iterative process before submission for a go / no-go decision

GO / NO-GO

GO / NO-GO

Idea Owner: ______________________________Date: __________

Help Help

HelpHelp


Help

Help

GO / NO-GO


First steps- Find your intrapreneurs- Challenge them- Support and mentor them

(or get them help and support)

- Don’t stop. This takes time


Final thoughtsConnect to me if you want to know more @BrillianttideasTake a copy of the canvas or follow my blog everythingbrilliant.co.uk and download the canvas, http://everythingbrilliant.co.uk/i-2-i-business-model-canvas/Thank you


http://everythingbrilliant.co.uk/i-2-i-business-model-canvas/

HOW BIG ORGANISATIONS CAN INNOVATE LIKE STARTUPS