PowerPoint Presentation

IDEO

The Designing consultancyGhanshyam Singh Bais

Companys BackgroundIDEO is an international design and consulting firm originally founded in Palo Alto, California, in 1991.

The company has locations in 9 major cities like London, New York, Munich, Shanghai across the world.

The firm employs over 600 people & has worked on projects in the consumer food and beverage, retail, computer, medical, educational, furniture, toy, office, and automotive industries.

MindsetsBe playful

Build to think

Experiment your way forward

Marketing research processFrom ideas to action

How company expand its business globally?

IDEO helps organisation to grow

To revamp its antiquated voting system dates back to 1960s, Los Angeles county hired IDEO to built its next generation replacement, a modular system that could adapt overtime.

With nearly 5 millions registered voters LA county represents the largest voting jurisdiction in United States.

It was imperative for designers to build a system that would be useful & accessible to all types of voters those who are vision & hearing impaired, in wheelchairs, have learning disabilities.

IDEO helps organisation to build business

A food movement grows in chinaLaunching a new venture that bring Food from Seed to Table.

Two siblings, Harn & Anmao Sun set out an ambitious venture to created a trusted source of food in china & they came to IDEO to build a scalable business based on that vision.

They feast on delicious in the homey restaurant where young people go for dates & families return for the delicious menu variety.

IDEO helps organisation to develop capabilitiesA new level of German hospitality elevates business class travel.

Lufthansa & IDEO redesign the long haul travel experience.

Lufthansa approached IDEO to redesign its long-haul, business class service experience to one thats thoroughly modern, centered on the new needs of todays discerning passengers.

Why does IDEO been so successful?

IDEO solve anything creatively

Leading for creativity with Tim Brown in 90 seconds.

RECAPCompanys background

Mindsets

Marketing Research Process

How company expands its business

Company helps organisation to grow

Company helps organisation to build business

Company helps organisation to develop capabilities

IDEO solve anything creatively

Creativity with Tim Brown in 90 seconds

Created by Ghanshyam Singh Bais, VNIT Nagpur, during an internship with Prof. Sameer Mathur, IIM-Lucknow,iimlfaculty2@gmail.com