Launch case studies & survival tips for indie developers

Inven Game Confer-ence

PastBusiness Development @Digital Bridges (2000~2002): WAP-based mobile game on feature phone

Technical Sales Rep @IBM Korea (2002~2006): Embedded software license sales (J2ME s/w, Voice recognition s/w)

Marketing Manager/GM/CEO @Com2us USA (2006~2014): Mobile game marketing, global office operation (US, UK, India): Mobile game publishing (BD, live operation, marketing, PR)

PresentDirector @Gyeonggi Center for Creative Economy & Innovation- Non-profit semi-governmental Startup Accelerator in Korea

Advisor @US Startups for business development in Korea- Bluestacks - Mobile Marketing automation- Kochava - Ad attribution and analytics platform- Joycity - Game developer/publisher (term ended)- Zenly - Real-time location sharing app- Sway Mobile - Mobile game publisher

Community Director @Kaleidoscope VR(Virtual Reality)

1 www.Linkedin.com/in/donwlim

2 Com2uS’ survival in US market

Before Apple App Store (closed market)2000 - Com2uS started developing mobile games from the beginning. 2004 - Com2us opened a one-man US office2005 ~ 2007 - Death Valley2008 - Com2uS partner with Disney Interactive Studio and publish Disney Puzzle Family

After Apple App Store (open market)2008 - Chronicles of Inotia on Apple App Store (Top Paid 1 in RPG menu)2009 - Homerun Battle 3D (first cross-platform game)2010 - 9 Innings Pro Baseball on Google Play with IAP (First IAP-enabled game in Google Play)2010 - Slice It! On Google Play with Free+Ad business model (after Angry Birds)2011 - Trademarked Tower Defense and dominated Tower Defense category (Vs. backlash)Ⓡ2012 - Homerun Battle 2 with new version (Vs. existing users)2013 - Golf Star (Kakao version Vs. Com2us Hub version)2014 - Released Summoners War (after integrating Com2us Hub + Gamevil Live = HIVE

3 Chronicles of Inotia (2008)

● Action RPG on iPhone

○ Paid version $7.99 + Free Trial version

● Dominate uncrowded sub game (Role Playing) category

● Touch control only (no virtual D-Pad)

● Targeted for RPG core gamers on mobile: Game preview and review with game bloggers

● Sequels of Inotia series every year for core fans

4

● Casual Sports Baseball game

○ Paid version ($4.99) + IAP (DLC such as bats and uniforms)

○ Full Free version (+Ad supported) + IAP

● Cross-platform (iOS Vs. Android), 3D(proprietary), Real-time

● Partnership with DeMarini sporting goods company for Baseball bat sponsorship and FREE promotion

● Maximizing the Ad revenue with Ad Exchange (Mobclix) and “sponsor out ads and get gold balls!”

Homerun Battle 3D (2009)

5 9 Innings Pro Baseball 2011 (2010)

● Baseball simulation mobile game

○ Full Free version (+ad supported) + IAP

○ Plus version ($2.99) + IAP (bonus game currency)

● Full-featured Baseball game with REAL players’ data and updated roster

● MLBPA license only (Vs. MLBAM)

9 Innings Pro Baseball 2016 ranking analysis (Free Vs. Plus)

6 Slice It! (2010)

● Genre: “Geometric” Puzzle mobile game

○ iOS: Paid version ($0.99) and Free trial version (+ ad supported)

○ Slice It! Begins: Free trial version

○ Android: Full Free + Ad supported ONLY (NO IAP)

● Partnership with Ad Tech startup, Mobclix (Ad exchange)

● Innovative UI: Multi-touch, Touch + drag

● Ad-hoc project from Internal Idea Contest

7 Tower Defense (2011)

● Tower Defense game targeted for both Casual and Hard core users

○ Paid version: $2.99 (iPhone only) + IAP

○ Universal version (Tower Defense HD)+ IAP: $4.99 (iPhone + iPad)

○ Lite version: Free trial version

● Traditional TD game + strategy simulation

● Tower Defense trademark registration in USⓇ (category killer)

● Korean Game PD + American Game PD in one team

8 Homerun Battle 2 (2012)

● Upgraded Homerun Battle 3D (new character, new mode, new stadium)

○ Paid version($4.99) + IAP

○ Full Free version(+ad supported) + IAP

● 3D engine (Unity3D), Online chatting.

● Continued partnership with DeMarini

● Update from Homerun Battle 3D or New Release? (ranking not migrated)

69 Golf Star (2013)

● 3D Golf Simulation mobile game

○ Freemium: Full Free version + IAP (+No ads)

● Proprietary Physics engine for golf swing, Simple Control, camera work

● Kakao version Vs. Com2us Hub (HIVE)

● Online Golf tournaments

● Sponsorship to PGA Tour for offline user events

User generated tutorial video

10 Summoner’s War (2014)

● Well balanced Mid-core RPG○ Freemium only

● Character evolution, Gatcha system, well-balanced monetization

● User feedback based on long CBT period (launch in Korea, then Global)

● Developed for 2 years and perfected the game balancing

● TV commercial in Japan, then in US

● Livestream on Twitch

Twitch livestream

11 Game Creative Audition

● Discovery platform for Indie Game Developers in Korea● Prize money of total $150K for each Audition● Pre-Acceleration Program (Go-to-Market consulting) by GTR● Crowdfunding by Wadiz● Game Exhibition (Show) participation (Gamescom, TGS, G-Star)

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