1

전략 비교

Vol. 40

목차

1. Social Commerce

2. Mobile Commerce

3. 전략

Social Commerce & Mobile Commerce

2

Social Commerce

공동 구매

경매 ( Acution )

동호회 관련 판매

Social Commerce

3Social Commerce

GROUPON (Group + Coupon)

4Social Commerce

티켓 몬스터 ( 딜즈온 )

5Social Commerce

GROUPON

회사가치 : 13억 5천만 $

매 출 : $764,447,185

6Social Commerce

티켓몬스터

서비스 시작 : 5월 이후

매 출 : 100억이상

7Social Commerce

8Social Commerce

9Mobile Commerce

Mobile

Mobile AD

Mobile Commerce

10Mobile Commerce

Mobile

Mobile AD ( Google 의 애드몬 인수 )

Mobile Commerce

11Mobile Commerce

Mobile

Mobile AD

Mobile Commerce ( 티켓판매 , 모바일쇼핑몰 )

12Mobile Commerce

M-Commerce

Mobile ticketing

Mobile vouchers, coupons and loyalty cards

Content purchase

Location-based service

…. Mobile banking, Mobile stock

13Mobile Commerce

M-Commerce

Mobile ticketing ( 영화, 연극, 기차표 등.. )

Mobile vouchers, coupons and loyalty cards

Content purchase

Location-based service

14Mobile Commerce

M-Commerce

Mobile ticketing

Mobile vouchers, coupons and loyalty cards

Content purchase

Location-based service

15Mobile Commerce

M-Commerce

Mobile ticketing

Mobile vouchers, coupons and loyalty cards

Content purchase ( 애플, 안드로이드.. )

Location-based service

16Mobile Commerce

M-Commerce

Mobile ticketing

Mobile vouchers, coupons and loyalty cards

Content purchase

Location-based service

17Mobile Commerce

M-Commerce

- 성장의 한계 ( 국내 시장 규모 예측 )

- 경쟁 심화 ( 수익 하락 , 현재의 유선 쇼핑몰 )

18Mobile Commerce

M-Commerce

19Mobile Commerce

M-Commerce

Mobile ticketing + Mobile vouchers, coupons and loyalty cards + Content purchase + Location-based service

20Mobile Commerce

M-Commerce

오프라인 -> 모바일화