ikoo brand_distributor presentation
TRANSCRIPT
Brand Presentation
our history
20142013 2015 2017
ikoo founded Launch of ikoo classic collection in DACH region
Launch of metallic collection and expansion of ikoo in
Europe, Australia, South East Asia and Middle East
Launch of e-styler, Paddle X, paradise collection.
Expansion in, Canada, The Americas, South Africa,
2016
Launch of ikoo‘s first collectors edition and much
more…….
countries of distribution
Bermuda
USA
Iceland
IrelandCanada
PortugalSpain
United KingdomNetherlands
Belgium Switzerland
France
Czech Rep Germany
Austria
BelarusPoland Slovakia Hungary
Estonia Latvia
Lithuania
SloveniaCroatia
Greece Turkey Cyprus
IsraelKuwait
UAEQatar
Iran
Russia
South Korea
Hong KongTaiwan
Philippines
New Zealand
Australia
Norway Sweden
Denmark
Italy
Angola
ZimbabweMozambique
MauritiusBotswana
Swaziland
South Africa
Namibia
Chile
Argentina
Uruguay
Paraguay
Brazil
Malaysia
Singapore
Kenya
Tanzania
Uganda
Rwanda
about ikoo brushikoo brush is new –and completely different
../ Innovative bristle structure
../ Hair care effect
../ Harmonizing head massage (TCM)
TCM* functionGoverning Vessel(Orientation Meridian - Du Mai)
Activation(Gall Bladder Meridian)
Energy Distribution(Triple Warmer Meridian)
Relaxation & Regeneration (Bladder Meridian)
our approachwhat makes us different from our competitors
TCM Therapy
developed by a team of experts, combining brushing with massaging –
giving you a better feeling
Differentiated target group
a premium product targeting clients who are ready to pay higher prices
Selective retail & price strategy
price control has a top priority: we control the process to avoid price
dumping. ikoo is solely retailed at salons and select high-end retailers/
perfumeries providing top margins for everyone
Vegan & PETA Certified
production process without use of animal glue with Peta acknowledgement
our target groupwho loves ikoo
✓ 85% female customers
✓ 18+ years
✓ Stylish, self-confident
✓ Affinity for design and quality
✓ Interested in wellness & well-being
✓ Pays attention to high-value beauty products
Current product range
ikoo brush – classic collectionhome classic pocket classic
ikoo brush – metallic collection
home cherry
home oyster
home rose
home soleil pocket soleil
home pacific pocket pacific
pocket cherry
pocket oyster
pocket rose
ikoo brush – paradise collection
home cotton candy
home fireball
home ocean breeze
home orange blossom pocket orange blossom
home sugar plum pocket sugar plum
pocket cotton candy
pocket fireball
pocket ocean breeze
paddle X
beluga black
platinum white
e-styler – paradise collection
cotton candy
orange blossom fireball
sugar plum ocean breeze
e-styler – classic collection
beluga black
platinum white
point of sale advertising
all you need in regards to sales and distribution
You will receive various advertising materials for successful promotion of the ikoo brand, in order to optimally and successfully position it via relevant communication channels – be it online or offline in your salon or shop. If you are looking after international customers, we can also offer marketing material in various languages.
Furthermore, you are welcome to contact us, if you are interested in a super-banner, skyscraper, etc. for your web presence, or if you are interested in other cooperations with us.
Merchandising Material
ikoo brush – classic collectiondisplay/brochure
1 counter displayPOS product presentation, stocked with 12 ikoo classic brushes, a high-quality display for optimum sales.
2 classic brochurewith information about the classic collection, which can be handed directly to end-users.
1 counter displayPOS product presentation, stocked with 15 ikoo metallic brushes, a high-quality display for optimum sales.
2 metallic brochurewith information about the metallic collection, which can be handed directly to end-users.
ikoo brush – metallic collectiondisplay/brochure
1 counter displayPOS product presentation, stocked with 15 ikoo paradise brushes, a high-quality display for optimum sales.
2 paradise brochurewith information about the paradise collection, which can be handed directly to end-users.
ikoo brush – paradise collectiondisplay/brochure
1 counter displayPOS product presentation, stocked with 3 e-stylers, a high-quality display for optimum sales.
2 e-styler brochurewith information about the e-styler, which can be handed directly to end-users.
e-stylerdisplay/brochure
1 counter displayPOS product presentation, stocked with 6paddle Xs, a high-quality display for optimum sales.
2 paddle X brochurewith information about the paddle X, which can be handed directly to end-users.
paddle Xdisplay/brochure
building the brandpr & advertising activities
building the brandpr & advertising activities
building the brandpr & advertising activities
building the brandtrade fairs and distributor events
building the brandsocial media activities
our distributors also work with...
some global key accounts
our international sales team
LAURI STEVENSJapan, India and Middle East [email protected]
Tel:: +49 (0) 89 125 037 805
SHAMIKA DHURIAsia, Australia & Middle East
[email protected]:: +49 (0) 89 954 571 938
DIANE LEEThe Americas, UK & Ireland, South Korea
[email protected]:: +49 (0) 89 125 037 803
IRINI PAPAJANIWestern Europe & Africa
[email protected]:: +49 (0) 89 125 037
806
NICOLAS BONCARDOGermany, Austria & Switzerland
[email protected]:: +49 (0) 89 954 571 935
KATERYNA ZAVALYUKCentral Europe, Russia & CIS
[email protected]:: +49 (0) 89 125 037 804
Thank You