iline brochure emd

iLINE

ENLIGHTENING MEDIA

iLINE

Many a small thing has been madelarge by the right kind of advertising.

Mark Twain

DIGITAL OUTDOOR ADVERTISING

OPPORTUNITY

Enlightening Media is proud to offer a uniquemedia investment opportunity designed tooffer investors access to the newest and mostexciting developments in outdoor advertising,

DIGITAL DISPLAY OUTDOOR ADVERTISINGTHE OPPORTUNITY

Never before has this new and exciting market beenmade available to the retail investor, with digital displayboards costing millions of dollars each, traditionally onlybig organisations have been able to enter this market.

Investors worldwide will easily recognise the businessmodel of outdoor advertising, whether you have noticedan advert for a new phone, or your local supermarket,outdoor advertising is a part of everyday life.

Understanding the sheer scale of the opportunity makesthis structure very simple for investors to understand,offering lucrative returns on their capital.

PAGE 6

iLINE

AN ENLIGHTENED APPROACH TO INVESTMENT

The business that considers itself immune tothe necessity for advertising sooner or laterfinds itself immune to business.

Derby Brown

ENLIGHTENING MEDIA

iLINE

MARKET SHARE STATISTICS

BILLION DOLLARENLIGHTENING MEDIA

AN ENLIGHTENED APPROACH TO INVESTMENTPA

GE 8

Nearly 7% of all advertising isspent on outdoor advertising

In 2014, outdoor advertising spending worldwide was approximately$34.8 billion, which represents 6.8% of worldwide advertisingspending, of an estimated $513 billion (source: Zenith Optimediaestimates, December 2014). This average market share results fromvariations in penetration rate in different countries.

IMPACT

According to a 2010 study by Arbitron,digital signs reach an astounding numberof Americans: 70% have seen a digitalvideo display in the past month, versus43% on the Internet or 41% on Facebook.

iLINE

MESSAGING RESPONSIBILITY

RESPONSIBILITYENLIGHTENING MEDIA


PAGE 10

Outdoor display messages canchange the way people think

Governments and charities are able to use the powerof Out of Home advertising to spread social informationand messages for good causes. Digital OutdoorDisplays are an excellent media that can changeand adapt topics and content depending on specialoccasions and times of the day.

MESSAGE

Strategic advertising campaigns can beapplied, for example a car or telephonebrand would be able to alter the sign eachday, showing a different model in itsproduct range at no extra cost.

This type of delivery just wouldn’t bepractical on current static display boards.

“He who knows more is more responsible.”

Alireza Salehi Nejad

DIGITAL OUTDOOR STATISTICS

WHY DIGITAL?PAGE 12

iLINE


Advertisers are increasingly moving theirspending from traditional media to digitalformats, and outdoor ads are no exception.Advertisers in the US will spend $2.96 billionon digital out of home advertising this year,according to the inaugural breakout forecastfrom eMarketer, with outdoor advertisingset to overtake print media in the list ofmost used advertising solutions in 2016.

Digital Advertising had a 40.8% share of USoutdoor advertising spend in 2015

Up from 38.1% in 2014

By 2018, Digital out of home spend willcapture 53.0% of spending in the US, or$4.08 billion.

ENLIGHTENING MEDIA

Creative without strategy is called “art.'”Creative with strategy is called “advertising.”

-- Jeff I. Richards

Digital advertisings market share is on the rise

iLINE

OUTDOOR REACTION STATISTICS

THE MESSAGEPAGE 14AN ENLIGHTENED APPROACH TO INVESTMENT

Billboard viewers make shopping decisions whilst in a car.

72% of billboard viewers frequently or sometimes shop on their way home from work

68% frequently or sometimes make their shopping decisions while in the car

38% make the decision to stop at the store while on their way home

24% say they were motivated to visit a particular store that day because of an outdoor ad message

32% visited the retailer they saw on a billboard later that week

50% reported receiving directional information from a billboard

24% said they have immediately visited a business because of an outdoor ad message

ENLIGHTENING MEDIA

iLINE

INVESTMENT INTRODUCTION

INTRODUCINGPAGE 16AN ENLIGHTENED APPROACH TO INVESTMENT

AFFORDABLE

Investing in an ever expanding and exciting newdevelopment in Outdoor advertising makes perfectfinancial sense for investors worldwide. Outdooradvertising has long been a highly profitable industry;Enlightening Media is proud to make it accessibleto all, with fractional ownership displays being availableto purchase in some of the busiest parts of theplanet from just $40 000.

NEW BEGINNINGS

Outdoor Adverting is at the beginning of a largetransformation from traditional static Billboards toDigital High Definition LED Display Boards.

The dynamism and flexibility of a Digital OutdoorBillable Board (Billboard) is increasing the market sharein this highly effective advertising media.

Enlightening Media is proud to be the first tooffer affordable worldwide access to this highlyprofitable media arena.

ENLIGHTENING MEDIA

Enlightening Media is proud to presentthis first of its kind investment toget involved in the lucrative market ofoutdoor advertising .

Potential minimum 60% returnon investment by maturity

FRACTIONAL SHARE OWNERSHIP

We believe the company fractional ownershipstructure designed is a relatively low risk, offeringstrong and solid returns on investment, whilst offering a low entry levels to participate, makingthis exciting investment accessible to all.

iLINE

INVESTMENT RETURNS

HIGHLIGHTSPAGE 18


Fractional ownership of a Digital Outdoor AdvertisingDisplay is available to purchase with an initial

Followed by options to extend through the term witha guaranteed 8% per annum return for up to 6 yearsin term, in additions can choose to break theguaranteed return for a two thirds return of income

Each board is individually owned by a separatecompany, with investors receiving a company sharecertificate of ownership.

ENLIGHTENING MEDIA

At maturity investors receive 112% oforiginal investment

Guaranteed rental return for the firsttwo years of 8% per annum

With projected yields of 10% - 12% per annum from year three onwards.

iLINE

INVESTMENT LOCATIONS

WORLDWIDEPAGE 20AN ENLIGHTENED APPROACH TO INVESTMENT

DUBAI

DOHALONDON

NEW YORKMADRID

LOS ANGELES

BERLINABU DHABI

SINGAPORE

LOCATION LOCATION LOCATION

Enlightening Media will be contracting tovarious site locations based in America,Europe and The Middle East before theend of 2018.

The iLine strategy is to secure strategicsites located in some of the busiestcities on the planet, where the currency inthe locations is either Euro, Sterling,United States Dollar or currencies peggedto the Dollar.

This strategy will allow for premiumadvertising rates to be applied to the mediaspace, whilst allowing for an investor topurchase their fractional shares in any ofthe three currencies.

ENLIGHTENING MEDIA

iLINE

INVESTMENT SUMMARY

WORLDWIDEPAGE 22AN ENLIGHTENED APPROACH TO INVESTMENT

8% p/a return guaranteed for the first 2 years

Potential return of 10-12% p/a from years 3 onwards

Buy back option at maturity, 112% of original capital

ENLIGHTENING MEDIA

115% of original investment, optional buy out after 25 months

Optional share purchase scheme at 15% discount

Potential exit option with a 31% return after 24 months

BOARD REVENUE YEAR 1 AND 2

GUARANTEEDPAGE 24AN ENLIGHTENED APPROACH TO INVESTMENT

Example is based on a standard sized board 30m wide x 10m height equalling 300 Metre Squares *

Fractional ownership is the purchase of panels equalling one meter square

Years 1 and 2 offers guaranteed returns of 8% per annum Minimum purchase 4 panels

No. PanelsPurchased

Panels x 4Panels x 6Panels x 8Panels x 10Panels x 15 Panels x 20Panels x 25

* Display boards offered will vary from site to site, but will all be segmented into 1 metre sq panels.

Total Cost of Shares

$40 000$60 000$80 000

$100 000$150 000 $200 000$250 000

Revenue Advertising

$40 000$60 000$80 000

$100 000$150 000$200 000$250 000

Site Rental50% of revenue

$20 000$30 000$40 000$50 000$75 000

$100 000$125 000

Site ChargeInc Servicing

$10 000$15 000$20 000$25 000$37 500$50 000$62 500

MaintenanceInc. Insurance

$4 000$6 000$8 000

$10 000$15 000$20 000$25 000

Guaranteed8% per annum

$3 200$4 800$6 400$8 000

$12 000$16 000$20 000iLIN

E

Figures are shown for illustration purposes. All agreements are subject to contract

Guaranteed 8% return per annumENLIGHTENING MEDIA


PROJECTEDPAGE 26AN ENLIGHTENED APPROACH TO INVESTMENT



Years 3 and 4 may offer a guaranteed returns of 8% per annum, or a two thirds split of net profit.

Years 5 and 6 offer the option of an extention of a 2 year fixed guarantee, or the option to draw from the net revenue

No. PanelsPurchased




$40 000$60 000$80 000

$100 000$150 000 $200 000$250 000

Revenue Advertising

$40 000$60 000$80 000

$100 000$150 000$200 000$250 000


$20 000$30 000$40 000$50 000$75 000

$100 000$125 000


$10 000$15 000$20 000$25 000$37 500$50 000$62 500


$4 000$6 000$8 000

$10 000$15 000$20 000$25 000

Net ProfitBefore Split

$6 000$9 000

$12 000$15 000$22 500$30 000$37 500iLIN

E


Projected 10% return per annumENLIGHTENING MEDIA


PROJECTEDPAGE 28AN ENLIGHTENED APPROACH TO INVESTMENT



Years 5 and 6 may offer a guaranteed returns of 8% per annum, or a two thirds split of net profit

Years 5 and 6 offer the option of an extention of a 2 year fixed guarantee, or the option to draw from the net revenue

No. PanelsPurchased




$40 000$60 000$80 000

$100 000$150 000 $200 000$250 000

Revenue Advertising

$40 000$60 000$80 000

$100 000$150 000$200 000$250 000


$20 000$30 000$40 000$50 000$75 000

$100 000$125 000


$10 000$15 000$20 000$25 000$37 500$50 000$62 500


$4 000$6 000$8 000

$10 000$15 000$20 000$25 000

Net ProfitBefore Split

$6 000$9 000

$12 000$15 000$22 500$30 000$37 500iLIN

E


Projected 10% return per annumENLIGHTENING MEDIA

Example is based on a standard sized board 30m wide x 10m height equalling 300 Metre Squares

There are 4 ways to exit the structure, the first is to exercise the 112% buy back on maturity, thesecond is to re-sell on the second hand market throughout the 6 year term, finally owners can opt totrade in the investment for shares in the media company at the end of year 6. In addition to the aboveEnlightening Media can exercise a buy back option anytime after month 25 at a rate of 115% of originalinvested capital.

MATURITY AND EXIT OPTIONS

EXIT OPTIONSPAGE 30


No. PanelsPurchased


The share trade exchange will depend on the independently priced share value at the time of maturity, all offers to investors willbe at a combined maximum of 25% share holding in the company. A discounted prospectus will apply at the time of the option.


$40 000$60 000$80 000

$100 000$150 000 $200 000$250 000

Buy Back112% of Original

$44 800$67 200$89 600$112 000$168 000$224 000$280 000

Re-Sale85% of Original

$34 000$51 000$68 000$85 000

$127 500$170 000$212 500

Share TradeMedia company

$40 000$60 000$80 000

$100 000$150 000$200 000$250 000


112% Buy Back option on maturity

RE-SALE ASSISTANCE

Enlightening Media will assist tore-sell your fractional ownershipshares, at your request, at anytime during your ownershipsubject to a 15% resale fee.

We will initially market theshares to other fractional shareowners under the first right topurchase agreement, followedby then offering them out to theopen market.

ENLIGHTENING MEDIA

iLINE

iLINE

PURCHASE PROCESS

STRUCTURINGPAGE 32AN ENLIGHTENED APPROACH TO INVESTMENT

ENLIGHTENING MEDIA

Payments are issued

Annually in advance in years 1 and 2

from years 3 onwards payments aremade quarterly in arrears

1 Complete the Fractional Share Application

2 Provide proof of identity and address

3 Transfer funds

4 Purchase pack is issued

5 Pack is counter signed by both parties

6 Once received by the administration, Share Certificateis issued and first years return is paid

FREQUENTLY ASKED QUESTIONS

UNDERSTANDPAGE 34

iLINE


What will I own?All display boards are held inside of segregated cell companies forwhich you will purchase fractional shares of the SPV (Special PurposeVehicle). You will hold the share certificate of ownership of the companyand display board.

How is my guarantee provided?Enlightening media will offer a 6 year lease on purchase, offering a2 year fixed term guarantee of 8% per annum at inception with fundsplaced in a third party escrow account. If extended at the end of years2 and 4, the same conditions will apply.

Are my assets insured?All of our media boards have telemetry and alarm systems andare monitored from our control office. Enlightening Media will insureall display board for all damage due to accident, weather andother circumstances.

What is the minimum investment?All display boards will differ in size. A fractional share in the SPV willown a 1 metre square panel for the price. 1 Share will cost $10 000,with a minimum investment level of 4 shares, equalling $40 000.

What return can i expect?It is expected from a performing site that the minimum return would be8% per annum, with a 112% return of capital after year 6. This wouldreturn a combined 160% over 6 years.

How does the lease work?You will be issued a 6 year lease with the first 2 years offering aguaranteed return on revenue of 8% per annum, paid annually inadvance. After year 2 and year 4 it is expected to be able to offer afurther 2 year guaranteed return period again at 8% per annum.

You have the option to break the lease after year 2 and request to takea two thirds split of the net profit.

ENLIGHTENING MEDIA

FREQUENTLY ASKED QUESTIONS

UNDERSTANDPAGE 36

iLINE


Can I easily sell my shares?You can sell your shares at any time on the second hand market toany third party of your choice. Enlightening Media will assist ifrequested to market your fractional shares to fellow investors, thiswill be done offering at the rate of 85% of the original purchase priceof the fractional shares.

How should this fit into my portfolio?Fractional share ownership in a LED Media display is a medium termasset backed income generating investment structure, which hasexcellent projected capital growth. Fractional ownership is a goodtradable alternative in any investor’s investment portfolio.

How many fractional share are for sale?Each site will differ in display size, the number of share released foreach SPV will depend on the total size in metre squares of the displayowned by the SPV. No more share than the full ownership of the boardwill be released.

What costs will I incur in the purchase?Enlightening media will cover all legal fees in the preparation of theSPV and share transfer.

How long is the investment for?You will be issued a 6 year lease with the first 2 years offering aguaranteed return on revenue of 8% per annum, paid annually inadvance. After year 2 and year 4 it is expected to be able to offer afurther 2 year guaranteed return period again at 8% per annum.

You have the option to break the lease after year 2 and request to takea two thirds split of the net profit. Enlightening Media holds the right tobuy the purchaser out of the contract at any time after month 25 of thelease agreement for 115% of the original invested value.

What happens at maturity?On maturity at the end of year 6 you will be offered two options.The return of 100% of capital invested with an inflationary addition of12%. Second to that, you will be given the option to trade your fractionalshares for discounted shares in the main media company. Price will be based on an independent valuation at the time.

ENLIGHTENING MEDIA

INTELLIGENT ADVERTISING

THE FUTUREPAGE 38

iLINE

WHAT’S NEXT?

The Out of H ome industry is set to evolve more rapidlyover the next 18 months. The oldest advertising formathas seen significant changes; mobile convergence,developments in digital platforms and data sources arechanging industry perception.

The number of digital screens will increase significantlydue to several factors, including changing city governmentlegislations and the significantly lower cost to produceLED screens. There will be new developments inhyper-targeting. Out of Home planning systems areintegrating with data sources including mobile carrier data,online browsing behavior and shopper purchase records.Marketers will be able to utilise Out of Home to targetmicro-specific segments on the move. In an election year,presidential campaigns will tap into first-party polling andCROM location data to target constituents in real-time.

CONTEXTUAL ADVERTISING

outdoor advertising will soon be tailored to the situationsof consumers. For instance, a consumer waiting at a bus stopmay see an advertisement for a travel card. If it starts to rainin the area of the bus stop, the advertisement might change toan ad for an umbrella.

MULTISENSORY ADVERTISING

Another new avenue of environmental advertising involvesall five senses, not just sight. Advertisers are looking intoholographic video, sound, lighting and smell integration todevelop a new ad experience.

MOBILE PHONE INFORMATION

Near field communication (NFC) is a group of short-rangewireless technologies currently used in some smartphones.NFC will pave the way for a new means of out of homeadvertising. In the future when passing a store or billboard withyour mobile device, coupons or advertisements specific to theadvertiser or store will be transfered to your mobile instantly.

PERSONAL PREFERENCE PROFILES

Advertisers and marketers are creating super profiles from yourpublic social media profiles that include details about theuser consumer’s body type, favorite colour, favorite food,birthday, anniversaries or dislikes. In combination with nearfield communication, the billboard experience will becomepersonal and specific.

GESTURE-BASED ADVERTISING

Using the technology derived from Microsoft’s Kinect,marketers can use gesture-based technology to turn out of homeadvertisements into the ultimate form of user interaction.An advertisement on a billboard could have passing consumerssee themselves experiencing a new sport using virtual reality.


Signs that know what you want...? ENLIGHTENING MEDIA

STATIC WORLD RECORD HOLDER

EYE CATCHINGPAGE 40

iLINE


Current world record billboardstands at 250 metres x 12 metres

WORLD RECORD HOLDER

17 September 2014 sets the new Guinness World Recordfor world's largest outdoor advertising billboard at KingKhaled International Airport. The worlds largest outdooradvertising company was awarded a Guinness WorldRecord for creating the world’s largest outdooradvertising billboard at Riyadh’s King Khaled InternationalAirport in Saudi Arabia.

The advertising structure took over three months tocomplete (12,000 hours) and measures 250 x 12 metres,with a total surface area of 3 000 m2. LG’s advertisingartwork was installed over a period of 7 days.

This landmark structure is a static billboard positionedon Riyadh Airport’s Access Road and enables LG toshowcase to the airport’s passengers.

ENLIGHTENING MEDIA

“Think big and don’t listen to people whotell you it can’t be done. Life’s too shortto think small.”

Tim Ferriss

WORLD RECORD ATTEMPT

UNPARALLELEDPAGE 42

iLINE

Enlightening Media is planning a worldrecord attempt for construction of boththe worlds largest outdoor billboard andthe largest HD Digital Outdoor Billboard.

Currently working on potential locationsto stage these world record attempts, weintend this to be both an exciting andprofitable investment opportunity for investors to be involved in.

This “Spectacular,” as they call them in the trade, shown overleaf ismore than 7 620 square metres of seamlessdigital canvas.

A Record Breaking 23.68m by 100.47m

Located in Times Square, New York, it spans anentire New York block, stands eight storeys high,and even by Times Square standards the world'sbiggest and most expensive billboard is animposing presence

Google hired the board over the Christmasperiod from November 24th 2014 running throughtill the end of January 2015 at a cost of over$4 million (£2.6m).


Enlightening Media aims to break2 world records by the end of 2017 ENLIGHTENING MEDIA

“Vision is the art of seeing what is invisible to others.”

Jonathan Swift

CONTACT INFORMATION

CONNECTIONS PAGE 44

iLINE

[email protected]

Enlightening Media

Suites: 3202 - 3204Burlington TowerBusiness BayDubaiUnited Arab Emirates

+971 4 363 6151

Liquid Assets Investments

2nd Floor1 - 5 --- RoadLondonEC1M 5PA

+44 (0) 207 692 8373

DISCLAIMER

The information given above is not to be relied on as legal advice given to any individual. Anyone considering the contents of thisdocument should take and rely on his own independent legal and other professional advice. Enlightening Media is not authorisedto give investment/tax advice and you should seek independent financial and legal advice on all information included in thisdocument prior to making any investment decision. All forecasts are based on historical performance and are purely indicative.

The value of your shares may rise or fall. No guarantees as to future performance in respect of income or capital growth are giveneither expressly or by implication and nothing expressed or implied should be taken as a forecast of future performance.

Enlightening Media Limited is not authorised and regulated by the Financial Conduct Authority. The opportunity described in thisbrochure is not regulated in accordance with any part of the Financial Services and Markets Act 2000. Nobody acquiring anyinterest described in this brochure has any capacity or right to refer a complaint to the Financial Ombudsman Service or, in theevent Enlightening Media or any of our associated entities should default in its obligations to you, to claim under the FinancialServices Compensation Scheme.

Enlightening Media Limited has an opinion of leading counsel to the effect that the arrangements for investment described in thisbrochure do not constitute a collective investment scheme, as defined in section 235 of the Financial Services and Markets Act2000, and accordingly this brochure has not been issued, nor have its contents been approved, as a financial promotion.

Neither Enlightening Media Limited nor any of our group companies is authorised or regulated by the Financial Conduct Authority,and we have been advised by leading counsel that no such authorisation is necessary. You should therefore be aware that neitherthe Financial Ombudsman Service not the Financial Services Compensation Scheme apply to this investment.

Enlightening Media is not and will not be registered under the US Securities Act of 1933, as amended (the “Securities Act”) orunder any securities laws of any state of the United States and may not be offered or sold in the United States of America or to, orfor the account or benefit of U.S. persons. These shares are being offered and sold outside the United States in offshore trans-actions, as defined in, and in reliance on, Regulation S of the Securities Act. Any failure to comply with this restriction may con-stitute a violation of the laws of the United States. This Invitation Document is not for distribution in the United States of Americaor to U.S. persons.

Although every care has been taken to make sure the information in this brochure is accurate, Enlightening Media Limited cannotaccept any responsibility for mistakes or omissions. You should seek professional advice before taking or refraining from any ac-tion based on the contents of this brochure which are only intended as a general outline to the matters referred to in it.

All content is under copyright and remains the property of Enlightening Media Limited unless otherwise agreed.

Global Media Partner

www.inoneplace.com

AN ENLIGHTENED APPROACH TO INVESTMENTYour media partner

ENLIGHTENING MEDIA

www.enlightening.media

[email protected]

00 971 4 363 6151

iline brochure emd

Documents