2016

ILLYA PAVLOV

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CONTENTS

PERSONAL DATA page 3

SOME LOGOS page 7

COMMERCIAL IDENTITY page 9

SOCIAL AND CULTURE PROJECTS page 99

BOOKS page 132

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HELLO!MY NAME ISILLYA PAVLOV

studied Graphic Design at Kharkiv State

Academy of Design and Arts 1998-2005

got a doctor degree, which I obtained in 2011 for my

thesis about visual means of photography used by graphic

designers in their practice. I have expirience of teaching

in Kharkiv State University and Kharkiv State Academy

of Design and Arts. Also in 2014 established my own

independent course about poster design "Poster FAQ".

I'm a guest teacher at FH Joanneum, Graz, Austria and

School of Visual comunication, Kyiv, Ukraine, worked at

Red Dot award winning agency

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In 2007 I started writing a thesis about photography

in graphic design, because photography and art

theory were something I grew up on and graphic

design was my life. The research resulted in a model

of visual languages, which embody the core of

graphic expression means. Also the implementation of

photographic means in graphic design was highlighted.

The thesis was defended on the academic board in 2011.

Design and Art Academy in Kharkiv

Design and Art Academy in Kharkiv. Facade detail

PhD diploma

PHD THESIS

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My homecity Kharkiv is situated in the Eastern Part of Ukraine. 30 km to Russian border

LOCATION

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Borys Kosarev

Vasyl Yermilov

Kharkiv is a motherland of Ukrainian modernism

Now we now where the Inerstellar robot was inspired : )

DESIGN ANCESTORS

DESIGNROOTS

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SOME LOGOS

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COMMERCIAL IDENTITY

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Velotrade Being honest - I love

biking. So when a company

specialized on bicycle

production asked me to

consult and later redesign its

brand I was really exhited. In

all identity cases I aspire to

dig the core idea of a brand

and comunicate it in clear and

bold approach. This time it

was turn of a bicycle frame to

become a hero of our tale.

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Formulabicycles

Formula bikes is one of the

brands, which is managed by

Velotrade company. Formula

bikes is a mass market brand.

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Greencycle "drink me" bottles

Greencycle is a bike

accesories brand managed

by Veloplaneta company, a

competitor of Velotrade. They

asked me to design a line of

bicycle water bottles.

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Greencycle helmets

Veloplaneta company, also

asked me to design a line of

bicycle helmets for them.

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Bizol The outer contours of the

redesigned jerry-can for

Bizol motor oil embody the

brand-relevant capital letter

“B”, thus visually uniting the

brand and the product. The

main achievement of the new

packaging is that its optimised

form prevents the slopping

of oil while pouring. Large

letters on the label are used

as a defining design feature.

This labelling scheme makes it

easy for users to differentiate

between the various kinds of

oil. Each type is designated

with a capital letter and an

identification colour. The

high standard of being a

quality German product is

highlighted by minimalist

lettering that is easily legible.

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Ave plaza culture & trade center identity

This project was developed

for "Rustler" company

an international concern

specialized on real estate

management. During the

presentation to Austrian

stakeholders I was really

touched by a story from one

of the listeners. He mentioned

that Din typeface, I used for

the logo is familiar to him,

because he were drawing it in

school.

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UTOPIA 8DESIGN STORE

A small but very popular

show room of ukrainian craft

design.

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DESIGN STORE UTOPIA 8

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DESIGN STORE UTOPIA 8

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The Bar This logo was drawn during

a vacation in Italy and it

was very much inspired

by some really good time.

Every professional in creative

industries does know that

a good idea comes only to

a proper relaxed mind. And

there was one.

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1654city cafe

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1654 is a year when city of Kharkiv

was established. The logo symbolizes

a cornerstone, which was layed there

in far far 1654. And also the cafe itself

situated on the corner of a building in

a very center of a city.

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By the way there are some

more heritage in the logo -

the typeface was taken from

a work of a well-known

Kharkiv avangarde artist Borys

Kosarev. Another feature of

this work is that the logo was

designed both in 3 and 2

dimensions.

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1654city cafe

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1654city cafe

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Нова Пошта / Nova Poshta

Redesign of Ukrainian

national delivery leader. Over

2500 depots all over Ukraine.

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Нова Пошта / Nova Poshta

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SOCIAL AND CULTURE PROJECTS

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Dia/logpoetry-postercampaign

This project was exhibited four times already.

First time it appeared on the streets of Kharkiv

in April 2015. Then it was showed in a city

gallery in July 2015. Later it travelled to Austria

and was exhibited in Salzburg Literature

House in September 2015. After a while it was

presented at ESC gallery during my workshop

with FH Joanneum students. It happened in

December 2015.

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A poet acts when he writes, a designer –

when he draws, so poster event “Dia/Log”* is

a design action as a response. The posters of

the series are antiposters – they don’t contain

any slogans and can’t be read on the run. They

need to be contemplated and read like poetry.

In no case are they an attempt to illustrate the

text, they are parallel visual rhymes that are

intertwined with words, and just like images

and meanings appear between words and

characters in poetry, they appear in graphics

between black and white, between a dot and a

line. This is a dialogue between text and image,

between an artist and a poet, between the

audience and what it sees.

*dia/diya – from Ukrainian «дія», which means “action”

The project has gained a lot of attention from media

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Serhiy Zhadan, a poet who’s poems became a core of the project introduced it on his new book presentation,

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4th Block International Eco-Poster Triennial

International Triennial “The 4th Block” is a

unique designer’s exhibition, held every three

years in Kharkov – a second largest city in

Ukraine. Its aim is to bring together the latest

trends and innovations in international poster

design, displaying in each new exposition the

most recent poster art from all over the globe,

which has ecological objective or connotation.

The name “The 4th Block” comes from the

reactor number 4, which was destroyed in the

explosion in the Chernobyl nuclear power plant.

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VI 4th Block International Eco-Poster Triennial

Visual identification for the International

Triennial of Eco-poster “the 4-th Block”.

The oldest and the biggest poster festival in

Ukraine. Once a famous Ukrainian designer

Ira Olenina has wrote on a press release about

the festival: “What is the 4-th Block? – The

flying horror on the wings of the night...”).

Yes, it is a huge job, it’s an incredible

deadlines, yes, we must have nerves of steel

and other parts of the body, but it is terribly

interesting. Besides, we really want to live on

this planet.

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VI 4th Block International Eco-Poster Triennial2006

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VI 4th Block International Eco-Poster Triennial2006

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VI 4th Block International Eco-Poster Triennial2006

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VII 4th Block International Eco-Poster Triennial2009

For this project I've printed 300 blank

posters, which had to be finished on the

places of their mountage. They were

finished by the trash which could be easily

found below. Thus the posters gained

attintion to the problems, which were

raised on the festival.

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+ =

VII 4th Block International Eco-Poster Triennial2009

vandal-interactive poster capmaign

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VII 4th Block International Eco-Poster Triennial

The main heroes of the identification for

the VII Triennial “the 4th Block” event

were plastic bags. The message is simple

and can be expressed in one sentence:

“If we are unable to get rid of rubbish -

well - let’s enjoy it.” This is our aesthetic

recycling.

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VII 4th Block International Eco-Poster Triennial

The main heroes of the identification for

the VII Triennial “the 4th Block” event

were plastic bags. The message were

simple and could be expressed in one

sentence: “If we are unable to get rid of

rubbish - well - let’s enjoy it.” This were

our aesthetic recycling.

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VII 4th Block International Eco-Poster Triennial

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IX 4th Block International Eco-Poster Triennial

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Dante’s words “…to rebehold the stars”,

which could be found in the very end of his

“Hell”, became a statement of the festival.

XI Triennial was held in Kharkiv in 2015

despite crisis and war in Ukraine. The

barbed circumstances inspired us on idea

of the festival’s identity. Type projections

on black stars became a key visual element,

which connected all the materials

in a whole system.

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POSTER FAQcampaing

In late 2014 the team of the

4th Block festival decided to

launch a series of lectures

about poster design history to

warm up audience before the

main event. All the materials

were printed on a backside of

old posters.

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POSTER FAQcampaing

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POSTER FAQcampaing

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BOOKSFor ten years I were making

design and layout of books. It

was kind of a carma cleaning

for me, something to oppose

all those commercial things.

Every book takes a lot of time

and patience but when you

hold it in your hands it worth

that. Here you can see some

of them.

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Embroidery of Eastern Podillya

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Cossack Mamai

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Flowers and Birds in Ukrainian Kylym Design

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Staging of Ukrainian Avant-Garde of the 1910s and 1920s

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Let's work together!

Illya Pavlov PhD

pavlovili@yahoo.comE-mail: pavlovili@yahoo.com Skype: pavloviliPhone: +38 0 97 847 85 53

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