importance of employer branding
TRANSCRIPT
Importance of Employer BrandingOctober 24, 2012
Presented by: Yasmine Battiston, Client Relationship Manager
For audio, it is recommended you dial inA copy of the slides + recording will be available post webinar
AUDIO: 1-877-668-4493Access Code: 660 957 257
Event Password: 1234WebEx Support: 1-866-863-3910
Agenda
• Current Employment Condition
• What is Employment Branding?
• Do I Need It?
• Why Is It Important?
• Methods
• Potential Impact
• Effective Employment Branding
• 8 Step Process – How Do I Start?
Current Employment Condition
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21% 5% 72% 16%
Current Employment Condition
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5.8%
0.8%
82,000
7.2%
What is Employment Branding?
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Do I Need an Employment Brand?
• Ask Internally
• What’s In It For Me? (WIIFM)
• Competitor’s Career Page
• Search Online
6
Why Is It Important?
• Retention
• Marketing Tool
• Internal & External
• Revenue Driver
• Moral and Productivity
• Differentiation
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Why Is It Important?
ROI Calculation
500 Employees
x 20%
100 (employees lost annually)
10% (impact of employment branding)
10 (people that can be “saved” through employment branding)
X $13,430 (average cost of replacing)
$134,430
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Effective Methods
• Television
• Radio
• Mobile
• Video
• Public Relations
• Events
• Experiential Marketing
• Career Fairs
• Referral Programs
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Effective Methods
• Podcasts
• Webcasts
• Social Media
• Banner Ads
• Pay Per Clicks
• Job Branding
• Career Sites
• Welcome Packages
• Onboarding Orientations
• Intranet
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What Will Be The Impact?
• Better conversion rates
• Positive culture change
• Increased revenue
• Brand recognition
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How Do I Start?
• Know Your Target Audience
Diversity
Sector
Age
• Create an Honest Value Proposition
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8 Steps to Employment Branding
1. Company Objectives
2. Identify Gaps
3. Differentiation from Competition
4. Merge Brands
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8 Steps to Employment Branding
5. Know Your Channels
6. Creative and Overall Look & Feel
7. Measure, Measure, Measure. Track, Track, Track.
8. Execute, Evaluate, and Extend
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Questions
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Q & Awith Yasmine Battiston
Client Relationship Manager
Importance of Employment
Branding
Upcoming Webinars
Register at http://drake-webinars.com
October 24, 12pm EDT
OH&S Risk Management: Due Diligence in the Workplace
November 1, 12pm EDT
Rethink Performance Management
16
Drake Mobile
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Thank You for Attending For Questions please contact Yasmine Battiston
416-216-1097
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