Growing adjacency opportunities in Azerbaijan

Innovation and Entrepreneurship Center

Imran Baghirov (6δ MBB)Director of Strategic Adjacencies & Customer Channels Department

Information Technologies

Customer Experience

Management

Investments

Business Management

Marketing

Innovation

?What are the common

characters of successful companies

Some of Organizational Dilemmas

Short term revenues or Long term investments

CSR expenses or Marketing costs

Socially Active or Socially Non Active

CSR expenses or Innovation SpendingCSR expenses and Innovation Spending

Innovation Dilemma

A – InfancyB – StandardizationC – MaturityD - Fade

Dilemma Zone –• Is where most companies make deadly mistakes• Is most critical time to rethink the business

Collaborative & Open Innovation – Is a solution

Involve • Industries• Employees • Communities• Startups

• Effective CSR• Effective Innovation

management

• Social welfare• Economy Growth

Innovation is part of CSR effort.

It is more effective when it is done in collaboration.

History of “Barama”From 2009 Barama is the first project in Azerbaijan’s telecom industry aimed at fostering business innovations with CSR focus

• Azercell’s objectives:• Identify, develop and realize ICT related innovative ideas • Foster the growth of private entrepreneurship• Enrich and develop new market opportunities for Azercell business solutions• Contribute to industrial development and social welfare• Decrease unemployment

Barama Innovation and Entrepreneurship CenterProfessional business incubator with following adjacency bets:• Mobile Applications• IT integrated projects• Augmented Reality• M2M• MFS• Hardware Development• Green and Healthcare technologies

Our Sponsor and Partners

Main Ingredients

2 May 20239

Barama Innovation &

Entrepreneurship Center

Innovation Lab

Solutions and Partnership

Incubator & Entrepreneurship

support

A transition

• 40+ social projects, and projects applied to Barama

• 14 project successfully launched their product and services

• 5 startups incorporated in Azerbaijan

• 1 startups incorporated in Virginia, United States

• 6 startups visited Silicon Valley, California

• New innovative office

• 10+ new startups / 20+ events per year

• Barama Media Launch

• Partnerships network expansion

• Azerbaijan’s first Smart House production

• 3 startups from Azercell employees

• Development of new products for Azercell

Full CSR focus

2009-2013

CSR with direct Business Impact

2013-now

Some of ProjectsSumaks (Smart House)

Sumaks is a local project providing hardware solutions through using machine to machine (M2M) technologies. Sumaks will provide services ranging home automation and security, industrial automation, remote monitoring and etc. Initial Sumaks services include 1) Water Security, 2) Monitoring of electric Efficiency, 3) Door Control and Security System, 4) Lightening Management, 5)Gas Security, 6) Automaks-Car Monitoring Service

Bakutel 2014 Barama project - Sumaks

Barama Media / Audiobook

Audiobook  - this project was founded by group of students and two professors of Journalism faculty of Baku State University. Aim of this project is to create extensive collection of  audio books read by volunteers-students. 

Team have already read 4 books. And now finalizes all jobs related to edition for presentation. The team intend to read anthologies and vocabularies (it will be first attempt in Azerbaijan) for next year.

Barama TV

• http://barama.az/baramatv

• https://www.youtube.com/watch?v=kUTwegRr4ho

• https://www.youtube.com/watch?v=myxE6PSERv0

I invite you to join the Barama community and innovate together

!

For partnership opportunities please write to us :

partnership@barama.az