In what ways does your media product challenge, develop or use forms and conventions of real media

products?

In what way does your music videos challenge forms and

conventions?I believe the most notable challenged convention of my music video would be the idea of feminism being depicted as stereotypically the representation of women in music videos is directly through the ‘male gaze’, women are extremely sexualised and objectified achieved both through camera shots and clothing. In complete contrast to this we see the idea of objectification through a white mask, the female takes of herself and places on the male. The male is sat down with the female over him, creating empowerment and dominance.

After getting audience feedback, I found that the photographic images within the music video worked, the positive comments were comforting after my partner and myself steered away typical conventions by using still imagery. However, by using faced pace editing between the images it was seen to be extremely effective. The images also were a strong link to the feminist message the music video portrayed. The message was reinforced by the powerful women that featured in our promo along side the more sexist images from the 50s.

In what way does your music videos develop forms and

conventions?I believe the editing techniques such as effects my partner and myself have used develop forms and conventions as we have typically used faced paced edits however the different shots change between effects from ‘Black and White’ to ‘Extract’, this gives the music video a more abstract appearance, which could be argued that the message of our promo can be seen to be abstract.

Another way I feel we have developed forms and conventions is the words that appear in white on a black background, words varying from lyrics to phrases of power, “Take Control”. This element is slowly becoming popular in the music video industry however is still relatively new.

In what way does your music videos use forms and

conventions?One way my music video uses forms and conventions is through the close up of lips (to emphasise the lyrics) also other various shot sizes that we used. An example of an artist that has used an extreme close up of their lips is Azelia Banks in her ‘212’ video. Another convention my partner and myself conformed to was the length of the music video as typically they vary between 2-4 minutes, the end result of ‘Feminarchy” was roughly 2 minutes and 30 seconds.