inbound.org presentation - 20130716
TRANSCRIPT
2013.7.16 @ Inbound.org
Are You Inboundy? Marketing in the age of information flood. Nori Takahiro CEO/CoFOUNDER of Marketing Engine,Inc.
We need new rules of game.
Idea. �
Information flood
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平成13 14 15 16 17 18 19 20 21年度
Trend of amount of information
Amount of Information produced.
Amount of Information can be consumed .
Source: Institute for Information and Communications Policy, 2011.8
2001 2002 2003 2004 2005 2006 2007 2008 2009
Companies bombard us with advertisements everyday,
Companies bombard us with advertisements everyday, but most of the time they are not really worth reading!
- content marketing conference 2013 Singpore/Hongkong
your mindset.
How can advertising message be useful?
Landing Page
Landing Page ‖
Another Ads…
5% conversion rate
?/day
5% conversion rate
95%
Idea. �
Information flood
Barter Trade / Equal Value
!
selective attraction
Create Useful Content. Make Yourself Publisher. The first step to become inboundy
Build Content Asset
= Build Relationship
= Build Credibility
= Get Lead
Making Content Is
Sowing Seed
in the web.
Farmer Is
Inboundy.
INBOUND CONTENT STRATEGY
It’s Time to Change Your Marketing Mindset.
OR
株式会社マーケティングエンジン 高広伯彦 Nori Takahiro