increasing marketing effectiveness with social media engagement
DESCRIPTION
This program on the fundamentals of social media marketing was presented to tree care professionals at the 2010 TCIA EXPO in Pittsburgh, PA on November 11th.TRANSCRIPT
Increasing Marketing Effectiveness with Social Media Engagement
Presented by Jeff Korhan November 11, 2010
JeffKorhan.com [email protected]
630-774-8350
©Jeff Korhan and True Nature® 2010
The Relationship Economy
©Jeff Korhan and True Nature® 2010
Why Aren’t You Doing This?
Not Sure Why – Foundation Don’t Know How – Get Started Today Not Enough Time – Shortcuts
©Jeff Korhan and True Nature® 2010
2011 Business Trends
1. Human-Centric Business
2. Collaborative Markets
3. Sustainable Communities
©Jeff Korhan and True Nature® 2010
Socialize 1. Humanize
2. Optimize
3. Monetize
… for Google and Facebook
Search
©Jeff Korhan and True Nature® 2010
Listen
Monitor Your Online Presence
©Jeff Korhan and True Nature® 2010
Humanize
Show us How You Work
©Jeff Korhan and True Nature® 2010
Optimize
©Jeff Korhan and True Nature® 2010
Optimize
Learn the Language of the Web
To be Relevant To develop Authority
©Jeff Korhan and True Nature® 2010
1. Location 2. Expertise 3. Credentials
“Humanize, Optimize, Monetize”
Keywords
©Jeff Korhan and True Nature® 2010
Collaborate
Real Time & Location
“Place and Time”
©Jeff Korhan and True Nature® 2010
Real-Time Search
©Jeff Korhan and True Nature® 2010
Real-Time Search
©Jeff Korhan and True Nature® 2010
Mobile Apps AppMakr.com
©Jeff Korhan and True Nature® 2010
Social Media Objects
©Jeff Korhan and True Nature® 2010
Monetize
Help Communities Do What They Want to Do
©Jeff Korhan and True Nature® 2010
Engage!
Crowdsource Communities
©Jeff Korhan and True Nature® 2010
Communities are Markets
“Humanize, Optimize, Monetize”
©Jeff Korhan and True Nature® 2010
Interruption Marketing Social Newsletters Social CRM
Always have a Call to Action!
Internet Marketing
©Jeff Korhan and True Nature® 2010
BatchBook - Social CRM
This is a “holder” slide for a video describing the benefits of Social CRM’s for small businesses.
©Jeff Korhan and True Nature® 2010
The Network for Business Professionals Engage with LinkedIn Groups Crowdsource Your Community
©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
Wisdom of Friends Semantic Search Facebook Pages
Social Community that Supports Your Business
©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
Content Distribution System Engagement and Sharing ReTweets
©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
YouTube Channel Common Keyword Phrases Video is Transportable
YouTube
©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
Ownership Flexibility and Control Social Media Hub - Content Management
Blog
©Jeff Korhan and True Nature® 2010
WEBSITE
Blog
Social Media
Inbound Links
The Source
Content Marketing
©Jeff Korhan and True Nature® 2010
Blogging is Storytelling with a Purpose Visibility Reputation and Authority Referrals
©Jeff Korhan and True Nature® 2010
©Jeff Korhan and True Nature® 2010
I don’t get ….
©Jeff Korhan and True Nature® 2010
A Community of Communities
