INDITEX vs. H&M

Corporate StrategyNovember 2012Marc Ferrer Capdevila

Conclusion

2November 2012 Corporate Strategy

JustificationInvestment

Business Model Fit

Investment

International strategy

Macro-environment

factors

€100.000.000

Conclusion

3November 2012 Corporate Strategy

JustificationInvestment

BUSINESS MODEL

INTERNATIO-NALIZATION STRATEGY

MACRO-ENVIRONMENT

•“Masstige”•Standardization•Outsourcing

•“Fast Fashion”•JIT•Vertical Integration

•Access to new costumers•Managing corporate risk •Transnational structure

•Access to new costumers•Manage corporate risk•Duplication of vertical structure

•Strong financial position• Increase geographic and store expansion•New strategy success

•Unique competitive advantage•Financial performance•Fast expansion

Justification

Conclusion

4November 2012 Corporate Strategy

JustificationInvestment Conclusion

• Initial investment in H&M Business model International Strategy Macro-environmental factors

• Keep track of Inditex Strong growth Mid-term investment opportunity

BUT