"Businesses once grew by one of two ways; grass roots up, or by acquisition. Today they grow through alliances.Peter F. Drucker1Industry and Company Overview Chumbak India Private LimitedJuly 20142Contents3Industry Overview : E-CommerceAbout ChumbakDemoraphics and Product LineLessons !or "ustenance and "uccess#arketin and $randin "trateyIn!ormation DisseminationNews, Trends and ForecastsFinancial InformationLegal and Regulatory IssuesTalent: E Commerceay !"eadE-Commerce Overview#Indian e-commerce is rowin but %ow compared to &' and &"()* is trave% re%ated+,-) * is on%ine retai%in.as rown on an averae o! /0* a year since ,11) and wi%% row reachin 2, bi%%ion in sa%es by ,1+)In ,1++3 investors invested around 2/1) mi%%ion into e-commerceource ! "ckinsey reportE-Commerce : 4ocus Areas and 'ey Drivers$I n c r e a s e d u s ae o !i n t e r n e t5isin standards o! %ivin and chane in %i!esty%e6ider product %ine7raneL o w e r p r i c e s'ey DriversE-Commerce4ocusin on youner and more e8uent customersO9erin aressive pricinEmphasi:in speed and convenienceource ! "ckinsey report'ey Cha%%enes%;rustCustomer ;astes"upp%y Chain #anaementDesin < In!rastructureInternationa% brands in the +=-,) years sement5etai% < DistributionE>pansion Cha%%ene?ain acceptabi%ity in the emerin metros and sma%%er townsCustomer ;astes"upp%y Chain #anaementChumbak&;heme : India,1+1@ibrant Auirkiness 4unE-Commerce@ivek PrabhakarA%icia DBsou:a"hubhra Chadda4irst store in ,1+/ in $ana%ore and rew up to ,1 more within ( months"tarted as a 4acebook pae and has a 4an $ase o! more than +0(3=,0 across the wor%d4undin Partners"eed!und4ounded in ,11C by $harati Dacob3 #ahesh #urthy < Pravin ?andhiIndiaBs %eadin ear%y-stae venture capita% !undOperations in $ombay3 $ana%ore and Eew De%hi#atri> Partners4ounded in +=(( in $oston and estab%ished in India in ,11C4ounder Pau% 4erriOFces in #umbai3 China3 $eiGin3 "hanhai and "i%icon @a%%ey'Demoraphics and Product Line((1 emp%oyees and =1 additiona% members storeProduct LineAppare%s and Accessories"tationary.ome and Li!esty%e;rave%"ouvenirs,11 stores in India and (1-=1 in Dapan and 6est AsiaLessons 4or "ustenance and "uccess : 4rom the CEO1)"ustainabi%ity Partner invests in ,1+0- Investment amount not disc%osed4orecast and 6ay Ahead : Increase contribution o! its on%ine sa%es to its overa%% earnins to at %east /1* !ocusin on various techno%oy mode%s4irst brand to et 4acebook case studyOne o! the three %oba% companies !eatured as part o! ?oo%eBs %oba% case studyP%ans to deve%op C1-C) kiosks across India and have retai% stores across ma%%s and hih streets by #arch ,1+)4inancia% In!ormation1#On%ine sa%es account to+)* o! tota% sa%esC1* o! tota% sa%e J $ana%ore3 Eew De%hi and #umbai5eached breakeven within the Krst three yearsEyein at an annua% revenue o! 5s 011 J )11 crore in the ne>t / to 0 yearsLea% and 5eu%atory 5eLuirements1$In!ormation ;echno%oy ActCyber Law;echno Lea% 5eu%ations o! IndiaMC%oud computinNEncryption %aws o! IndiaMC%oud computinNIndian Contract Act < Indian Pena% CodeIndia Circus J A ?rowin Competitor1%Operates on the hybrid mode% J o8ine and on%ine with substantia% presence in the retai% stores $ased on a simi%ar theme o! India with product %ine ranin !rom home decors to persona% accessories4ounded by 'rsna #ehta and a #umbai based companyOhome6estside Department "toreComme &n #onde in Paris and 4rance&rban Ioi in Dubai and &AE'ey ;a%ent : E Commerce1&'ey ;a%ent5ich Content Deve%opmentDiita% Advertisin$randin Promotions < "a%esOn%ine #erchandisin"ocia% #edia'ey 5o%es : E Commerce1'Rich content development;echnica% Deve%opment Creative 6ritin5eLuirement6eb Desiner and 6eb Deve%opersE>perience in web deve%opin and desinin usin both !ront end and back end techno%oies;he upcomin techno%oy is c%oud and the ro%e reLuires e>perience in c%oud p%at!orm;echnica% or Creative writer E>perience in content manaement systems-Candidate with technica% e>perience with e>pertise in modi!yin the appearance o! website-"ki%% "ets'ey 5o%es : E Commerce1(Digital advertising5eLuirementCandidate with stron ana%ytica% e>perience and ab%e to manae key per!ormance indicators "tatistica% and Enineerin raduates"ki%% "ets'ey 5o%es : E Commerce2)5eLuirement "ki%% "etsOn%ine #erchandisin#erchandisin team with previous $,C e>perience- E>perience in on%ine merchandisin too%s and techniLues'ey 5o%es : E Commerce215o%e "ki%% "etsSocial MediaCreate and manae content on 4$3 ;witter3 LinkedIn3 Pinterest and Instaram-#anae the socia% media sound bites- 'ey 5o%es : E Commerce225o%e "ki%% "etsBranding ,Promotions and SalesE>perience in e commerce sa%es3 brandin and promotions-6orkin with emai% marketin team to taret and de%iver those promotions to semented audiences C%ient !acin sa%es and business deve%opment e>perience"upport 5o%es : E Commerce23"upport 5o%es;echnica%4inance < Accountsand AdministrationOperations < "upp%y ChainCustomer "upportLea% and Comp%iance"upport 5o%es : E Commerce2#5o%e "ki%% "etsTechnical Support ;his wou%d inc%ude J In!ormation "ecurity Pro!essiona%s3 Eetwork Enineers3 Desktop Enineers and Asset #anaement ;eam- A%% ro%es wou%d reLuire substantia% re%evant e>perience and technica% ski%%s based on %eve% hired !or$ein abreast with upcomin techno%oies is the key to a%% ro%esE>ce%%ent communication ski%%s"upport 5o%es : E Commerce2$5o%e "ki%% "etsFinance & Accounts and AdministrationAua%iKed Knance and account pro!essiona%s with re%evant e>perienceE>perience in Indian ?AAP and reasonab%e e>posure to I45" and &"?AAP5e%evant e>perience in administration and personne% manaementE>ce%%ent communication ski%%s"upport 5o%es : E Commerce2%5o%e "ki%% "etsOperations and Supply hain5e%evant e>perience in inventory3 operations3 %oistics3 warehouse manaement3 supp%y chain etc-E>perience o! de%iverin in a rapid paced environment as the ecommerce market is rowin at a !ast speed-"upport 5o%es : E Commerce2&5o%e "ki%% "ets!egal and ompliance"tron know%ede o! reiona% %ea% and statutory comp%iancePrior e>perience in neotiations3 preparation o! %ea% contracts and eva%uationE>perience in comp%iance auditin and process stream%inin to ensure +11* comp%iance "upport 5o%es : E Commerce2'5o%e "ki%% "etsustomer Support@oice and Eon @oice "upportPassionate about assistin the customers in their Lueries and c%ariKcations4ocus on stron customer re%ationship bui%dinE>ce%%ent communication ski%%s both written and verba%6ay Ahead2(?rowin $usiness and E>pansion.ire the best4un3 Auirkiness and @ibrantAppreciation !or Lua%ity work;ransparencyComp%iance 3)ompliance Follo"ed at hum#a$EP4Emp%oyee state insurancePro!essiona% ;a>#inimum waes5eisters !or Payment o! $onus7?ratuityChi%d Labour Prohibition < 5eu%ationDisp%ay o! #emorandum o! Association M#OAN Disp%ay o! CertiKcates3 Eotices3 Acts and 5u%es5eisters under Contract Labour ActEmp%oyee Database31;hank IouP