INFLUENCE OF E-TAILERS ON RETAIL MARKET IN INDIA

PRESENTED BY- SYNDICATE-10

WHAT IS E-TAIL?

SUBCATEGORY OF e-COMMERCE

DEALS WITH ONLINE RETAIL

TRADE PHYSICAL GOODS THROUGH WEBSITES

THE PIONEER

KEY DRIVERS IN INDIAN E-COMMERCE

INCREASING BROADBAND AND 3G PENETRATION

RAISING STANDARDS OF LIVING

AVAILABILITY OF WIDE PRODUCT RANGE

BUSY LIFESTYLES

LOWER ONLINE PRICES

E-COMMERCE IN INDIA

E-COMMERCE IN INDIA

TOP PLAYERS

STRATEGIES USED BY MYNTRA

USE SOCIAL NETWORKING SITES TO EXPAND CONSUMER BASE

MAJOR MARKETING CAMPAIGNS EVERY SEASON

PRODUCTS OFFERED ON MRP WITH OCCASIONAL DISCOUNTS

STRATEGIES USED BY FLIPKART MEMBERSHIP CARDS AND PREMIUM

FACILITIES

PROVIDING SPONSORSHIPS

HEAVY ADVERTISMENT CAMPAIGN

VERY GOOD USER INTERFACE

COST CUTTING ON PACKAGING

E-WALLET

GIFT VOUCHERS

STRATEGIES USED BY JABONG

USE SOCIAL MEDIA TO INCREASE AWARENESS

OFFLINE MEDIA USED IN SMALL TOWNS

MORE FOCUSED ON FEMALE AUDIENCE

STRATEGIES USED BY AMAZON

CUSTOMER FRIENDLY INTERFACE

FROM BEING ONLINE BOOK SELLER BECAME TRUE ONLINE RETAIER

TARGETS MIDDLE CLASS

STRATEGIES USED BY GROUPON

DEEP DISCOUNTS

TARGET AUDIENCE IS WOMEN AND STUDENTS

WIN-WIN SITUATIONS

MOBILE APPICATION

PROVIDE FREE ADVERTISMENT

STRATEGIES USED BY SNAPDEAL

ADVERTISING THROUGH SOCIAL MEDIA AND OFFLINE MEDIA

FESTIVE DISCOUNTING

PROMO CODE OFFERS AND COUPAN

MOBILE APP AND THROUGH SMS

TARGET AUDIENCE ARE WOMEN

THREATS TO TRADITIONAL RETAILERS

HUGE DISCOUNTS BY ONLINE RETAILERS

PREDATORY PRICING

POTENTIAL LOSS OF BUSINESS AS CONSUMERS PREFER e-SHOPING

NEARLY 200 BOOKSTORES HAVE SHUT DOWN IN LAST TWO YEARS

THANK YOU