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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Liting ZhuNetID Lzhu281Group Number: 011Website Link: http://infosys1102014ssgroup011.blogspot.co.nz/

Tutorial DetailsTutor: Day: Time:Kit-Wah Huang Friday 10am

Time Spent on Assignment: 15 hours Word Count: 1203

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INSERT AN APPROPRIATE TITLE HEREINTRODUCTION

Basically, weight is determined by the balance between how many calories you consume and the amount of energy you burn everyday. According to research , some of New Zealanders were overweight or obese, being overweight can become a factor of live and death ,in other words ,the risk of death will increase with obesity .It become a serious health problem we need to solve as soon as possible. A good way to control weight is to utilize calorie camera that measure how many calories you consume every meal.

3. BUSINESS SECTION

3.1 Vision

To help people all over the world balance the diet in order to decrease number of serious health problem

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Industry: Health and Fitness Software application industry Benefit from growing awareness of health issue and the importance of balance diet in maintain good health.

Force: High/Low: Justification:

Buyer power:High

Constomers can get similar benefit from many application even though lower cost or free such as ,completegym guide lite ,weight watchers simple start AU .(iTunes n.d)

Supplier power:low

Supplier power is low as there are many choice of suppliers available in the market. Sritching costs from onre supplier to another is low as well (Too softerware 2013)

Threat of new entrants:High

To build an health an health and fitness software application step by step without much techinal and cost.These people who have no experience are still able to design a revelant software application.(Tom May ,2014)

Threat of substitutes:High

To read relevant books and physical training equipment are substitutes of the health and fitness software application.

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Rivalry among existing

competitors:High

There are lots of competition between the already established companies as they have to distinguish between very similar application.(iTune n.d.)

Overall attractiveness of the industry: Using health and fitness software application would

save time cost and convinent to customers.

3.3 Customers and Their Needs

Those people who overweight even though obese are our customers . Obviously, they aim to lose weight though an effective way. Large amount food database of calories is the main problem causes fat. Not only they needs to calculate how many calories they consume per day, but also they want to time-saving and convenient way.

3.4 The Product and Service

To create application called check calories camera is to fufils customer’s needs, which is

quite easy and convinent to use.First, uesr upload their meal photo on aplication before

eating.Only take two seconds you create a way to be diet.Once you take photo ,our product

will automatically identify amount of protein,sugar,fat.etc,then the amount of calories you

consumed will be calculated. Finally , system will sent the data on photo album.Gradually,

your specific food album has set up.Moreover.we create three degree for food though

higher calories to lower calories.Customers are base on food album could change their

eating habit to keep health and lose weight.Overall,our product more

accessibility,sustainability and accurately

3.5 Suppliers and Partners

One of the suppliers is Google. Once customer enters the calorie camera download page, some details will came out such as version history, developer apps and developer website. Customer may want to realize more information about our product and then they need to click on developer website to look through. Google could be a browser to provide those details. Another supplier is design company .First step to build an app of calories camera is to design logo and planning homepage. Unique logo and creative homepage will appeal more people’s attention.

Advertising agency could be a partner of our company .Some of advertising agency attempt to put advertises into our homepage. When customers intend to download our software, they can clearly see some advertise at bottom .Facebook also could be a partner of our

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company. It is a platform to advertise our product that is a good way to popularize our product.

3.6 STRATEGY: COST LEADERSHIP

Calorie camera application target all the customer who regard health and keep in health

Our company offer calorie camera application to users for free.

The overall strategy is therefore Cost leadership

3.7 Value Chain Activity: Make the product or service

The most important value chain activity for our business is make the products or service.Make the product or service plays an essential role for our business .In order to adept the changing environment, apps are popularized among all of fields .There are many competitors in the industry .Therefore,to building an unique and creative apps could attract more customer’s attention.Without make the product or service,we cannot satify customer’s need and fulfil our vision.

3.8 Business Processes

3.8.1. PRODUCT DESIGNING PROCESS

First step to make product is to search what customers needs and analyse how to create valuable

product for customers. Next step is to create a main function which will be a vital step for making

product, because it indicates what customers can benefit from our product. Creating a unique logo is

also one of the step to make product .An creative logo could attract more customers. Once all of the

steps are completed demo will be came out.

ACE WITH BUSINESS PROCESS 1 MODEL

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3.8.2. PRODUCT MAINTAINANCE PROCESSIn general, demo will tried out in order to find out which step need to be fixed. Then, by

adding some icon and UI picture to look for beda users. Based on testing results decided if

products could be upload to iTunes or need to repeat previous step until standard can be

reached.

REPLACE WITH BUSINESS PROCESS 2 MODEL

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3.9 Functionalities

3.9.1PRODUCT DESIGNING PROCESS

(1)PERFECT INTERFACE WILL PROVIDE

(2)COMFORT VISION TO CUSTOMER

3.9.2. PRODUCT MAINTAINANCET PROCESS

(1) TO IMPROVE THE LEVEL OF FUNCTION

(2) HIGHLY SATIFIED CUSTOMER'S NEEDS

3 .10 SYSTEMS

3.10.1. ORGANISE INTERFACE SYSTEM

The basis of app is to organise interface that link some function together.

3.10.2. FUNCTION IMPROVING SYSTEM

The manager need to make decision that how to improve the level of function.To reduce the threat of rival must build an unique positioning that requrie competitive advantage.,in other words, our product need to constantly update to adjust changing environment.

3.10.3 CUSTOMER SERVICE SYSTEM

Our company will be the ability to improve our service to customer by getting feedback from customer. At the same time, we also analyse the trend that customer’s consumption and preference .Based on those factors that provide valuable product to service customers

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.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Make the

produce and

service

Product Designing process

1. Perfect interface will provide

2. Comfort vision to customer

Organise interface system

Design inferface systment

Decision making system

Supply chain management

Product

Maintainance

process

1. To improve the level of function

2. Highly satified customer's needs

Function improving system

Customer service system

Decision making system

Customers relationship management

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CONCLUSION

Overall, our company tend to create an effective way to help those people who want to keep in shape and health. Building apps to practice our vision is an essential task of our company. Apps would better than other ways that can be due to apps are more time-saving, accessibility and accuracy. However, with the development of technology, our product need to publish new version periodically in order to gain competitive advantage and build unique positioning in the industry.

REFERENCES

1. .The iTune store Retrieved from https://itunes.apple.com/nz/genre/ios-health-fitness/id6013?mt=8

2. http://www.creativebloq.com/app-design/how-build-app-tutorials-12121473

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