CDSHotelsInnovazione nel settore turistico

Opportunità di creare innovazione con l’università

Gabriele Totisco, CDSHotels

L’azienda

2011 2012 2013 2014 €-

€1,000,000.00

€2,000,000.00

€3,000,000.00

€4,000,000.00

€5,000,000.00

€6,000,000.00

€7,000,000.00

€8,000,000.00

€6,529,144.00 €6,144,579.00

€6,822,049.00 €7,401,893.00

Fatturato 2011-2014

Resorts Presenze annue Numero camere3 256.000 785

Località: Carovigno443 Camere

Divertimento, natura e benessere

Località: Polignano a mare191 Camere

Mare, storia e buon cibo

Località: Ugento151 Camere

Spiagge bianche, natura e salento

Innovazione -> star-up• Innovazione è composta

da due parti:• (1) generazione di

un idea• (2) la conversione di

un idea in opportunità di business

• Innovazione = Invenzione + Sfruttamento

Strategia di innovazione

ICT

Business model

Sustainability

Collaboration

In an era when great ideas can sprout from any corner of the world and IT has dramatically reduced the cost of accessing them, it’s now conventional wisdom that virtually no company should innovate on its own.Roberto Verganti, Business Week

I.C.T.

Business model

Sustainability Resorts

Sustainability

• preserving natural and cultural resources• limiting negative impacts at tourist destinations, including use of natural

resources and waste production• promoting the wellbeing of the local community• reducing the seasonality of demand• limiting the environmental impact of tourism related transport• making tourism accessible to all• improving the quality of tourism jobs.

The natural features of a destination are seen as the main reason for wanting toreturn to the same place for a holiday, according to around half of respondents.FLASH EUROBAROMETER 414 “Preferences of Europeans towards tourism”

Collaborative Innovation Framework

Obiettivi di lungo termine“Success at innovation is not just a blend of hard elements such as the number of researchers, the amount that they receive in funding, or the number of patents they receive.Indeed, the study has consistently shown that the absolute amount spent does not correlate with financial performance at all.”Global Innovation 1000 study, Booz & Company, 2012

Creare una cultura dell’innovazione!

Grazie