insightxplorer biweekly report_20150430
Post on 06-Feb-2016
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DESCRIPTION
ARO / MMX 觀察 –運動網域使用概況市調解析–運動篇TRANSCRIPT
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20150430
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ARO / MMX 3 ARO / MMX
IX Survey 16
IX
2015 04 30
-
ARO / MMX
2015 04 30
-
ARO
2015 04 30
-
ARO
comScore MMXARO 2015 2015 04 30 3
57.2%40%38.5%22.3%629.3%32061115600830%3
Market % ReachAverage
Minutes per Visitor
Average Pages per Visitor
New Zealand 57.2 53.4 50Australia 40.0 48.5 58India 38.5 52.2 43Worldwide 33.5 47.8 63Vietnam 31.6 30.4 44Taiwan 30.8 26.1 41Japan 29.5 26.2 42Asia Pacific 26.3 29.8 42Singapore 25.5 54.1 62China 23.2 20.8 38Indonesia 22.4 39.0 40Hong Kong 22.3 65.1 72Thailand 21.9 21.8 29Malaysia 17.2 26.4 30Philippines 15.6 24.0 29
29.3
0
10
20
30
40
Aug-2014
Sep-2014
Oct-2014
Nov-2014
Dec-2014
Jan-2015
Feb-2015
Mar-2015
%
101
0
50
100
150
200
Aug-2014
Sep-2014
Oct-2014
Nov-2014
Dec-2014
Jan-2015
Feb-2015
Mar-2015
()
156
0
50
100
150
200
250
Aug-2014
Sep-2014
Oct-2014
Nov-2014
Dec-2014
Jan-2015
Feb-2015
Mar-2015
()
32,063
0100002000030000400005000060000
Aug-2014
Sep-2014
Oct-2014
Nov-2014
Dec-2014
Jan-2015
Feb-2015
Mar-2015
()
Multi-country15MMX6+Multi-country()MMX()
-
ARO
2015 04 30
: ESPNNBAMLBMobile01
comScore MMXARO 2015 3
(000)
%
(000)
()
DONGTW.COM 342 2.5 26 3.2 8 2.8 1.1
SPORTSV.NET 291 2.2 21 9.0 7 2.7 3.3
ESPN ESPN 157 1.2 51 47.6 68 14.4 3.3
SOFASCORE.COM SofaScore 43 0.3 1 0.4 1 1.1 0.4
()
NBA NBA 287 2.1 45 13.2 27 5.5 2.4
CPBL 165 1.2 14 11.3 25 3.2 3.5
MLB Major League Baseball 156 1.2 38 67.3 67 10.3 6.5
()
Mobile01 Bicycle Mobile01 263 2.0 27 15.2 19 4.4 3.5
Fanpiece Basketball 205 1.5 26 11.0 13 6.5 1.7
DAVILLAGE.COM.TW DAVILLAGE 98 0.7 8 5.5 7 2.9 1.9
CYCLINGTIME.COM 83 0.6 6 4.4 5 2.6 1.7
SPORTSNOTE.COM.TW 71 0.5 4 5.8 8 2.4 2.4
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ARO
2015 04 30
9SofaScore(4)
comScore MMXARO 2015 3
Composition Index UV100
91.1
78.4
87.4
57.7
87.0
74.4
74.3
80.9
95.3
87.4
88.4
59.6
8.9
21.6
12.6
42.3
13.0
25.6
25.7
19.1
4.7
12.6
11.6
40.4
0% 50% 100%
ESPN
SofaScore
NBA
Major League Baseball
Mobile01
DAVILLAGE
All Males All Females
174
150
167
110
166
142
142
155
182
167
169
114
19
45
26
89
27
54
54
40
10
26
24
85
0 100
ESPN
SofaScore
NBA
Major League Baseball
Mobile01
DAVILLAGE
All Males All Females
-
ARO
2015 04 30
comScore MMXARO 2015 3
0
2
4
6
8
10
12
14
16
Aug-20
14
Sep-20
14
Oct-201
4
Nov-201
4
Dec-201
4
Jan-20
15
Feb-20
15
Mar-201
5
0
10
20
30
40
50
60
70
80
Aug-20
14
Sep-20
14
Oct-201
4
Nov-201
4
Dec-201
4
Jan-20
15
Feb-20
15
Mar-201
5
ESPN
SofaScore
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Aug-20
14
Sep-20
14
Oct-201
4
Nov-201
4
Dec-201
4
Jan-20
15
Feb-20
15
Mar-201
5
(%)
0
10
20
30
40
50
60
70
Aug-20
14
Sep-20
14
Oct-201
4
Nov-201
4
Dec-201
4
Jan-20
15
Feb-20
15
Mar-201
5
-
ARO
2015 04 30
CPBLMLB
4-10NBA
10-4
comScore MMXARO 2015 3
0
5
10
15
20
25
30
35
40
Aug-20
14
Sep-20
14
Oct-201
4
Nov-201
4
Dec-201
4
Jan-20
15
Feb-20
15
Mar-201
5
0
20
40
60
80
100
120
140
Aug-20
14
Sep-20
14
Oct-201
4
Nov-201
4
Dec-201
4
Jan-20
15
Feb-20
15
Mar-201
5
NBA
CPBL
MLB
0
0.5
1
1.5
2
2.5
3
Aug-20
14
Sep-20
14
Oct-201
4
Nov-201
4
Dec-201
4
Jan-20
15
Feb-20
15
Mar-201
5
(%)
0
20
40
60
80
100
120
Aug-20
14
Sep-20
14
Oct-201
4
Nov-201
4
Dec-201
4
Jan-20
15
Feb-20
15
Mar-201
5
-
ARO
2015 04 30
Mobile01
DAVILLAGE
comScore MMXARO 2015 3
0
1
2
3
4
5
6
7
Aug-20
14
Sep-20
14
Oct-201
4
Nov-201
4
Dec-201
4
Jan-20
15
Feb-20
15
Mar-201
5
0
20
40
60
80
100
120
Aug-20
14
Sep-20
14
Oct-201
4
Nov-201
4
Dec-201
4
Jan-20
15
Feb-20
15
Mar-201
5
Mobile01
DAVILLAGE
0
0.5
1
1.5
2
2.5
Aug-20
14
Sep-20
14
Oct-201
4
Nov-201
4
Dec-201
4
Jan-20
15
Feb-20
15
Mar-201
5
(%)
0
5
10
15
20
25
30
35
Aug-20
14
Sep-20
14
Oct-201
4
Nov-201
4
Dec-201
4
Jan-20
15
Feb-20
15
Mar-201
5
-
ARO
2015 04 30
Yahoo17.5%16.5USATODAY Sports3812214.6
comScore MMXARO 2015 3
(000)
%
(000)
Yahoo Taiwan Sports Yahoo 2,345 17.5 359 16.5 16 5.6 3.0
ETTODAY Sport ETtoday 532 4.0 45 5.9 7 3.0 2.0
Mobile01 Sport Mobile01 233 1.7 15 5.6 9 2.3 2.4
MSN Sports - Taiwan msn 187 1.4 33 8.9 11 5.9 1.5
NOWnews Sport NOWnews 135 1.0 12 1.6 5 2.9 0.5
CBS Sports CBS Sports 82 0.6 18 10.6 11 6.9 1.5
SINA Sports SINA 40 0.3 3 5.1 9 2.4 2.2
USATODAY Sports Media Group USATODAY Sports 38 0.3 3 11.9 21 2.6 4.6
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ARO
2015 04 30
SINAmsnYahoo(3)USATODAYCBS Sports
()Yahoo
comScore MMXARO 2015 3
Composition Index UV100
69.5
75.5
71.7
69.0
76.6
85.9
66.6
86.4
30.5
24.5
28.3
31.0
23.4
14.1
33.4
13.6
0% 50% 100%
Yahoo
ETtoday
Mobile01
msn
NOWnews
CBS Sports
SINA
USATODAY Sports
All Males All Females
133
144
137
132
146
164
127
165
64
51
59
65
49
30
70
28
0 100
Yahoo
ETtoday
Mobile01
msn
NOWnews
CBS Sports
SINA
USATODAY Sports
All Males All Females
-
ARO
2015 04 30 comScore MMXARO 2015 3
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
Aug-20
14
Sep-20
14
Oct-201
4
Nov-201
4
Dec-201
4
Jan-20
15
Feb-20
15
Mar-201
5
0
5
10
15
20
25
0
5
10
15
20
25
Aug-20
14
Sep-20
14
Oct-201
4
Nov-201
4
Dec-201
4
Jan-20
15
Feb-20
15
Mar-201
5
ETtoday
Mobile01
msn
NOWnews
CBS Sports
SINA
USATODAY Sports
Yahoo
0
3
6
9
12
15
18
21
24
0
1
2
3
4
5
6
7
8
Aug-20
14
Sep-20
14
Oct-201
4
Nov-201
4
Dec-201
4
Jan-20
15
Feb-20
15
Mar-201
5
(%)
0
5
10
15
20
25
30
0
2
4
6
8
10
12
14
16
Aug-20
14
Sep-20
14
Oct-201
4
Nov-201
4
Dec-201
4
Jan-20
15
Feb-20
15
Mar-201
5
-
ARO
2015 04 30
comScore Segement Metrix
Yahoo
ETtoday/Mobile01msn
NOWnewsSINA
comScore Segment MetrixARO 2015 3
12 Composition Index UV100
0
100
200
300
400
500_
_
_
/__
__
_
__
__
__
/_
_/_
_
Composition Index UV
Yahoo Ettoday Mobile01 msn NOWnews SINA
-
22.3%
629.3%32061115600830%3
ESPNNBAMLBMobile01
Yahoo16.5USATODAY Sports
SINAmsnYahooUSATODAYCBS Sports
Segement MetrixYahooETtoday/Mobile01msnNOWnewsSINA
2015 04 30
ARO
-
IX
2015 04 30
-
20154352,565
IX
2015 04 30
-
IX
Key Findings70.2%3.378610844.24
App(19.7%)AppNike+ Running
17.6%BioModuleEpsonBomgogo Gofit
2015 04 30
-
IX
1940
2015 04 30
3.371-3(55.9%)(20.8%)
70.2%
29.8%
Base: N=2565 Apr 2015
20.8%
15.2%55.9%
5.4%2.6%
4-6
1-3
1
11
Base: N=1800 Apr 2015
()
3.37
-
IX
8(32.4%)6(22.6%)10(21.4%)8(17.3%)
2015 04 30
31-60(56.9%)30(26.7%)44.24
21.4%
32.4%
22.6%
17.3%
0%
10%
20%
30%
40%
242220181614121086
Base: N=1800 Apr 2015
26.7%
56.9%
11.8%2.8%
1.7%
3031-6061-9091-120121
Base: N=1800 Apr 2015
-
IX
(72.9%61.1%) (21.5%7.3%)(15.9%3.9%)
2015 04 30
(20.7%)
72.9%
21.5%
15.9%
10.0%
9.8%
9.7%
9.0%
8.5%
6.6%
5.0%
61.1%
7.3%
3.9%
2.3%
3.2%
2.6%
5.2%
3.6%
3.0%
0.9%
0% 20% 40% 60% 80%
Base: N=1800 Apr 2015
20.5%
79.5%
Base: N=1312 Apr 2015
-
IX
84.3%
(34.8%)(32.9%)(28.2%)
25-39
2015 04 30
(37.3%)19
(34.2%)(30.0%)
37.3%34.2%
30.0%
21.1%
16.6%
10.9%
10.7%
8.2%
6.8%
0% 10% 20% 30% 40%
/
Base: N=1800 Apr 2015
84.3%
34.8%
32.9%
28.2%
18.7%
18.7%18.1%
9.5%
3.8%
0% 30% 60% 90%
Base: N=1800 Apr 2015
-
App
IX
2015 04 30
App(19.7%)App
4-620-39
23.5%19.1%
18.0%
15.3%
14.9%
13.7%
12.5%
0% 10% 20% 30%
Nike+ Running
Sports Tracker
Nike+ Training Club
App
Base:App N=354 Apr 2015
65.1%41.7%
35.5%
23.1%
19.7%
18.9%
13.4%
11.0%
0% 20% 40% 60% 80%
App
Base:App N=354 Apr 2015
19.7%
80.3%
App
App
Base: N=1800 Apr 2015
App(23.5% )Nike+ Running(19.1%)(18.0%)App
(65.1%)(41.7%)(35.5%)
-
IX
2015 04 30
17.6%4-6
BioModule(28.7%)Epson(23.0%)Bomgogo Gofit(21.6%)Bomgogo Gofit
28.7%
23.0%
21.6%
13.8%
12.1%
11.0%
0% 20% 40%
BioModule
Epson
Bomgogo Gofit
FlyFit
Bryton Cardio
Sensoria
Base: N=239 Apr 2015
75.3%
24.7%
Base: N=1800 Apr 2015
17.6%
82.4%
Base: N=1354 Apr 2015
-
IX
1-3(55.9%)3.37844.24
20.7%
AppAppAppNike+ Running17.6%BioModuleEpsonBomgogo Gofit
2015 04 30
-
IX
2015 04 30
(IX Survey)
CyberPanel
2015/04/032015/04/05
N=2,56595%,1.94%201503
1275 49.7% 1290 50.3%
19 331 12.9%20-24 193 7.5%25-29 190 7.4%30-34 234 9.1%35-39 239 9.3%40 1379 53.7%
1159 45.2% 677 26.4% 729 28.4%